Summary
Overview
Work History
Education
Skills
Certification
Languages
Awards
Timeline
Generic
Neethu Jose

Neethu Jose

Mumbai

Summary

Brand Management Professional with 9.5 years of experience of successfully developing & executing marketing campaigns in multiple languages across markets like South Asia, Middle East, USA & Japan. Adept at leading cross-functional teams, special projects & crafting compelling communication to delight global consumers. Experienced in building brands across different stages of their journey — from zero-to-one launches to scaling established, traditional brands. Skilled in leading both Digital-first and Retail-heavy brand ecosystems. Have worked in established companies as well as fast-paced start-up environments. Currently leading marketing for one of India’s largest Digital-first Colour Cosmetics brands.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Brand Marketing Manager

SUGAR Cosmetics
Mumbai
03.2023 - Current
  • Led cross functional teams to launch go to market campaigns on time within budget
  • Increased influencer marketing performance (CPV) by 200%, and social media metrics improved by 20%.
  • Developed a marketing mix for new product launches and improved topline contribution from NPDs by 7%.
  • Led the first multi-channel campaign for the brand, achieving 30M+ reach and 13%+ CTR through digital campaigns.
  • Led the social media content and audience reset project to improve brand engagement on social media.
  • Led and coached a team of four members to deliver a high-impact outcome in a fast-paced environment.
  • Owned end to end marketing P&L, programs & partnership projects, product launch events & activations
  • Developed brand strategies to enhance product visibility in the cosmetics market.
  • Collaborated with cross-functional teams to create impactful marketing campaigns.
  • Analyzed market trends to inform product positioning and messaging strategies.

Brand Manager – Personal Care

Bajaj Consumer Care Ltd
03.2022 - 03.2023
  • Led internal and external teams to achieve a common goal—launched four new SKUs and two new categories ready to launch.o launch
  • Led annual marketing planning and managed budget allocation to optimize spending.
  • Owned the responsibility for Brand P&L for new categories and new range launches.
  • Conducted consumer insights and market analysis using syndicated data sources to identify white spaces for entry.
  • Collaborated with the Sales Team to develop the right product-market mix and targeted marketing campaigns.gns
  • Developed brand strategies to enhance market presence and consumer engagement.

Brand Manager – Personal Care (International Markets)

CavinKare Pvt. Ltd
03.2019 - 03.2022
  • Planned the New Product pipeline and led cross-functional teams to execute 25 or more new launches on time in SAARC and the Middle East.
  • Led various initiatives with retail, sourcing, packaging, and product stakeholders for bottom-line improvement by 2%.
  • Managed the budget to design various campaign programs for hair, skin, and other beauty categories on digital platforms and TV.
  • Engaged with agencies in multiple countries for tailored content creation: digital platforms, radio, print, and TV.
  • Regularly track and monitor program goals, and ensure key metrics are met.
  • Led Regional Channel Teams across South Asia for opportunity mapping, and executed central initiatives adapted to ensure regional consumer delight.

Assistant Manager – Seafood

ITC Limited
06.2016 - 03.2019
  • Devised strategies for business development and achievement of sales-targets for key accounts in USA, EU & Japan
  • Engaged with Product development team to develop customer-specific products and develop creative marketing plan for Private Label Brands
  • Managed & developed team to ensure high professional standard is achieved & best practices are implemented
  • Tracked & Analysed customer performance for revenue & profitability growth
  • Executed projects with targeted promotions, offer construct & product offerings aligning Area Managers
  • International Markets

Education

MBA -

Symbiosis International University
01.2016

B.Sc. - Biochem

St. Xavier’s College, Ahmedabad
Ahmedabad
01.2013

Skills

  • Market analysis
  • Digital marketing
  • Influencer marketing
  • Budget management
  • Brand strategy
  • Cross-functional collaboration
  • Team leadership
  • Product positioning
  • Consumer insights
  • Campaign execution
  • Agency management
  • Product launches

Certification

  • Leading culturally diverse teams at workplace – Deakin Business School
  • Marketing Analytics – University of Virginia

Languages

English, Hindi, Tamil, Gujarati, Malayalam, Telugu

Awards

National finalist - selected as one of the top 10 teams nationally at the Cannes Young Lions Marketer 2021, India

Gold trophy for best performing business team (ITC) – 2017-18; was promoted with additional responsibilities in 2018

Awarded Best Student of the outgoing batch in MBA.

Global Business Challenge - top 6 out of the 60+ teams from 27 countries 

Represented India in Australia at an international business competition initiated by the government of Australia and Queensland University 

I topped the second semester university examination for my MBA and was also among the top five in overall standings

Timeline

Brand Marketing Manager

SUGAR Cosmetics
03.2023 - Current

Brand Manager – Personal Care

Bajaj Consumer Care Ltd
03.2022 - 03.2023

Brand Manager – Personal Care (International Markets)

CavinKare Pvt. Ltd
03.2019 - 03.2022

Assistant Manager – Seafood

ITC Limited
06.2016 - 03.2019

MBA -

Symbiosis International University

B.Sc. - Biochem

St. Xavier’s College, Ahmedabad

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