Neethu Harikumar
Sr. SEO Analyst
Chennai,TN
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
SEO Analyst
Nestsoft Technologies
Kochi, Kerala
02.2019 - Current
- Developed Title Tag, Alt tag, Anchor text, Meta Description, Meta Keyword, Keyword Research, Image Optimization, Content Optimization, Navigation Structure, Stat counter & Google Analytics Details, Google Webmaster Tools, Robots.txt Optimization, HTML Sitemap creation and Google XML Sitemap Creation
- Performed in Manual Relevant Directory Submission, One way link building, Article submissions, Press Release Distribution (per Press Release
- Prepared Monthly Search Engine Ranking Reports, Monthly Work status reports (Detailed)
- Basic Knowledge to create a Web page using HTML, CSS, Bootstrap, WordPress and JavaScript.
- Expertise with Stat counter Analytics, SEO Tool such as Google Ad words, Google Analytics and Webmaster Tool,
SEO Specialist
Devna Tours And Travels Pvt Ltd
Kozhikode, Kerala
01.2018 - 01.2019
- Develop, manage and implement strategic search engine optimization program plans based on competitive market analysis, client constraints, and SEO best practices and methodologies
- Daily Website Analysis, Competitive Analysis, Business Analysis, Keyword Analysis, Search Engine Optimization Strategy, Initial Ranking Report.
- Assist in preparation of annual SEO budgets
- Collecting Quality of back links, quality of pages the links are placed on from competitors
- Viewing top competitor sites for target keywords. Checking optimization techniques applied, analyzing back links and outbound links and strategies used to gain traffic.
- Performed keyword research and built PPC campaigns from ground up.
SEO Specialist
Hueray Technologies LLC
Al Rigga, Dubai
04.2016 - 09.2017
- Knowledge of on-page SEO, technical SEO, off-page SEO and search engine ranking factors
- Proactively maintain SEO fundamentals – XML sitemaps, robots.txtfiles, meta descriptions & title tags, etc
- Build and maintain SEO campaigns that leverage keyword research and technical insights for all of our Customer websites
- Partner with SEM team to balance paid and organic initiatives within the search engines to maximize efficiency between efforts
- Develop link building strategies to improve SEO positions for targeted keywords; analyze and recommend website architecture changes
- Understanding of HTML, CSS and code structure including XML sitemap submissions, internal linking and keyword generation
SEO Executive
Emacco Technologies
Karama, Dubai
03.2014 - 02.2016
- Performed with both On page Optimization and Off page Optimization
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Helped clients develop website portals and social media pages to promote businesses.
- Performed in Social Bookmarking, Social Networking Profiles creations, Social Networking Profile Optimizations, Content, Video Sharing Optimization, Blogging, Blog Optimization.
- Built, implemented and updated effective SEO strategies.
- Monitored social media and online sources for industry trends.
Education
Bachelor of Computer Applications - Computer Engineering
NCPT
Pandalam 06.2007 - 05.2010
Master of Computer Applications - Computer Science
Nehru College Of Management
Coimbathore 06.2010 - 06.2013
Skills
SEM trend knowledge
Keyword optimization
Ad development
Website optimization
Google AdsGoogle AnalyticsSMMOn page Optimization Off page Optimization HTMLCSSJavascriptWordpressCertification
Google Ads
Timeline
Google Ads
06-2019
SEO Analyst
Nestsoft Technologies
02.2019 - Current
SEO Specialist
Devna Tours And Travels Pvt Ltd
01.2018 - 01.2019
SEO Specialist
Hueray Technologies LLC
04.2016 - 09.2017
SEO Executive
Emacco Technologies
03.2014 - 02.2016
Master of Computer Applications - Computer Science
Nehru College Of Management
06.2010 - 06.2013
Bachelor of Computer Applications - Computer Engineering
NCPT
06.2007 - 05.2010