Neeti Mathur Tiwari
Marketing Communication Expert
Delhi
Summary
Dedicated Marketing Communication professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Deputy General Manager
Digital Infrastructure Providers Association (DIPA)
12.2022 - Current
- Led event management and monitored PR campaign development, ensuring alignment with business goals and leveraging diverse media channels
- Strategically planned and executed DIPA's industry event participation for maximum impact
- Orchestrated events with precision, showcasing expertise in vendor and budget management to ensure flawless execution within timelines
- Collaborated with speakers to organize engaging panel discussions, aligning with audience interests
- Cultivated strong stakeholder relationships, facilitating smooth coordination and proactive communication
- Coordinated with creative, digital, public relations, and event management agencies while overseeing thought leadership content in partnership with knowledge partners like KPMG
- Oversaw program management and project coordination for the conference and exhibition
- Drove strategic spokesperson placement at industry forums, enhancing DIPA's influence
- Curated engaging event experiences to elevate DIPA's brand visibility and thought leadership
- Developed strategic messaging platforms and communication plans for consistent brand messaging
- Policy Advocacy, Policy Implementation, and Stakeholder’s Management: Collaborated extensively with stakeholders such as the National Broadband Mission Team of DoT, TRAI, IT Departments of States, DoT Licensed Service Areas (LSA) of States/UTs, and Self-governing bodies of States like local municipalities, etc., to address regulatory and policy concerns, ensuring implementation of Telecom Right of Way Policies in alignment with the objectives of DIPA's members
- Represented DIPA members in high-level engagements with IT/UDD Departments of States, DoT, and TRAI, advocating for favorable policy outcomes
- Demonstrated strong compliance monitoring and implementation skills, preparing responses to Policy Consultation Papers issued by TRAI and DoT/TRAI notices
- Interacted with DoT, National Broadband Mission team, Government officials of States/Central Authorities, and TRAI to obtain approvals, address regulatory matters, and safeguard DIPA members' interests
- Monitored progress of regulatory and policy issues, providing strategic guidance to internal teams to ensure compliance.
Team Lead – ABC and Digilocker
Digital India Corporation(DIC)
10.2022 - 12.2022
- Directed strategic brand marketing & communications activities, metrics, and measurement; managed priorities; and executed workflow for the Academic Bank of Credits (ABC) and DigiLocker across India
- Onboarded various stakeholders to DigiLocker and the Academic Bank of Credits (ABC), including universities across India
- Formulated marketing strategies, budgets, and action plans in line with the company’s objectives
- Developed content and collaborated with designers to create campaign promotional material.
Senior Manager
Cellular Operators Association of India (COAI)
03.2014 - 10.2022
- Contributed to brand positioning, digital campaigns, and ensured brand compliance
- Created member-centric content for webinars, social media, blogs, whitepapers, reports, newsletters, advertisements, articles, corporate presentations, etc
- Managed end-to-end operations for events and campaigns, such as the EMF Awareness Campaign and Quality of Service Campaign
- Played a pivotal role in facilitating case studies with TRAI and DoT, showcasing Telecom Service Providers' efforts to improve connectivity across India, particularly in rural areas
- Led nationwide EMF Advocacy Campaigns in coordination with stakeholders including State Government officials, LSAs, the Medical fraternity, RWAs, etc
- Provided end-to-end support for key company initiatives such as the India Mobile Congress, encompassing exhibition, conference, and awards management
- Effectively organized EMF Advocacy events at State and District levels, demonstrating proficiency in vendor and budget management and ensuring seamless coordination
- Demonstrated expertise in budget allocation, maximizing event impact within financial constraints, and leveraging strong project management skills for flawless execution
- Collaborated effectively with speakers to align panel discussions with event objectives and audience interests, fostering robust stakeholder relationships, and serving as a pivotal liaison between involved parties for smooth coordination
- Directed strategic brand marketing & communications activities, managed priorities, and executed workflows nationwide
- Coordinated with CSPs, ISPs, IPs, Government, and other critical stakeholders in the telecom sector for various telecom circle- level activities and industry-specific regulatory and technology concerns
- Advocated for public policy addressing concerns related to connectivity and policy issues
- Managed campaigns and executed onsite events for regional EMF advocacy programs
- Prepared reports, letters, cell site trackers, and various other documents for industry monitoring and analysis.
Assistant Manager
Adfactors PR Pvt. Ltd.
03.2008 - 02.2014
- Established and nurtured relationships with journalists, editors, and media outlets to secure positive coverage for clients
- Developed compelling press releases, pitch notes, articles, case studies, and other PR materials to effectively communicate clients' messages
- Monitored media coverage, analyzed media trends, and provided regular reports to clients to assess the impact of PR efforts
- Planned and executed press events, product launches, press conferences, and other promotional activities to generate media interest and coverage
- Acted as the SPOC for clients, managing their expectations, providing strategic counsel, and ensuring client satisfaction
- Developed PR strategies and campaigns aligned with clients' business objectives and target audiences
- Assisted clients in managing and mitigating negative publicity or crises through effective communication strategies
- Built and maintained relationships with key stakeholders, including industry influencers, government officials, and community leaders
- Leveraged digital platforms and social media channels to enhance clients' online presence and engage with target audiences
- Measured the effectiveness of PR campaigns through key performance indicators (KPIs) and provided regular reports to clients on the results achieved.
Senior Account Executive
Perfect Relations Ltd.
11.2007 - 02.2008
- Handled media relations and event management responsibilities
- Generated story ideas and created pitch notes, concept notes, PR plans, proposals, and media reports (Daily, Weekly, and Monthly)
- Prepared coverage dossiers, call reports, minutes of meetings, briefing and debriefing documents, articles, case studies, press releases, press notes, FAQs, and other PR materials
- Managed press events, annual meetings, and conventions.
Junior Executive
Lexicon Public Relations Pvt. Ltd
02.2007 - 10.2007
- Cultivated journalist and media relationships for positive client coverage
- Produced press releases, articles, and case studies to convey client messages effectively
- Acted as primary client contact, ensuring satisfaction and providing strategic guidance
- Developed PR strategies aligned with client goals and target audiences
- Tracked media coverage and analyzed trends for client reporting
- Built and maintained relationships with industry influencers and officials
- Evaluated PR campaign effectiveness and provided regular client reports.
Education
M.Sc. in Mass Communication and Journalism -
Punjab Technical University
01.2011 - 04.2013
MBA in International Business - undefined
Amity International Business School
01.2005 - 04.2007
Bachelor of Science - undefined
Delhi University
01.2002 - 04.2005
Skills
Market Research & Intelligence
Brand Innovation & Positioning
Integrated Marketing Campaigns
ATL and BTL Execution
Go-to-Market Strategy
Research-based Approach
Analytical and Process-driven
Crisis Management
Content Design and Management
Public Relations (Corporate and Product)
Client Servicing
Strategy and Planning
Stakeholder Communication
Social Media Marketing
Digital Marketing
Public and Media Relations
Budgeting and Allocation
Marketing campaign development
Data Analytics
Marketing campaigns
Brand Promotion
Brand-building strategies
Marketing Analytics
Influencer Marketing
Corporate Communications
SEO Optimization
Customer Segmentation
Web Analytics
Media Buying
Problem-solving abilities
Problem-Solving
Time Management
Marketing and Advertising
Teamwork and Collaboration
Marketing strategy
Multitasking Abilities
Marketing Strategy Development
Email Marketing
Market Research
Organizational Skills
Event Coordination
Event Planning
Client Relationship Management
Interpersonal Skills
Effective Communication
Budgeting and Allocation
Marketing Plan Development
Excellent Communication
Brand positioning
Brand Management
Market Research Analysis
Brand Messaging
Interpersonal Communication
Social Media Campaigns
Marketing Program Management
Content Curation
Training and Onboarding
Budget Forecasting
Itskills
- Microsoft (Word, Excel, PowerPoint)
- Design tools (HTML, Photoshop, Image Maker, Paint)
Personal Information
Date of Birth: 05/28/1985
Certification
Fundamental of Digital Marketing
Timeline
Fundamental of Digital Marketing
12-2022
Deputy General Manager
Digital Infrastructure Providers Association (DIPA)
12.2022 - Current
Team Lead – ABC and Digilocker
Digital India Corporation(DIC)
10.2022 - 12.2022
Senior Manager
Cellular Operators Association of India (COAI)
03.2014 - 10.2022
M.Sc. in Mass Communication and Journalism -
Punjab Technical University
01.2011 - 04.2013
Assistant Manager
Adfactors PR Pvt. Ltd.
03.2008 - 02.2014
Senior Account Executive
Perfect Relations Ltd.
11.2007 - 02.2008
Junior Executive
Lexicon Public Relations Pvt. Ltd
02.2007 - 10.2007
MBA in International Business - undefined
Amity International Business School
01.2005 - 04.2007
Bachelor of Science - undefined
Delhi University
01.2002 - 04.2005
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