Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
NEETU GOGOI

NEETU GOGOI

HR - Admin, Ops and Employee Engagement
Bengaluru

Summary

Data-Driven Marketing & Brand Management Expert: MBA –K C College, Mumbai) with 10 years of experience crafting strategic marketing plans, conducting data-driven market research & analysis, and building strong brands across agency, media, retail, and financial services. Proven track record in launching and promoting products, managing omnichannel campaigns, and developing impactful loyalty programs to drive business growth. Content Marketing & Employee Engagement Pro: Skilled in conceptualizing and executing creative content for internal and external audiences. Adept at designing engaging employee experience initiatives to foster a high-performing and purpose-driven culture. Communication & Relationship Builder: Excellent communication and interpersonal skills, adept at building strong relationships with internal and external stakeholders across all levels.

Overview

23
23
years of professional experience

Work History

HR - Admin, Ops & Employee Engagement

Unravel Data Systems Private Limited
08.2023 - Current
  • Coordinated employee benefits and ensured compliance with statutory regulations.
  • Oversaw internal branding and communication to enhance employee experience at Unravel Data.
  • Crafted and executed programs to foster a high-performing, purpose-driven workforce.
  • Conceptualized and managed creative designs for impactful internal communications, including newsletters.
  • Led planning and execution of internal events to strengthen company culture and engagement.
  • Optimized HR processes by leveraging technology for efficient onboarding and offboarding experiences.
  • Managed employee lifecycle processes, including onboarding, confirmations, transfers, and exits.
  • Maintained accurate HR records and documentation while assisting in payroll and leave management.

Campaign & Marketing Manager

Tata AIG General Insurance Company Ltd.
08.2008 - 02.2010
  • Company Overview: a leading player in the Indian market.
  • Developed and executed integrated marketing campaigns at TATA AIG General Insurance, specifically focused on driving sales growth through their agency channel.
  • Conceptualized, planned, and executed targeted campaigns to empower and motivate insurance agents, resulting in increased sales performance.
  • Led the creation, management, and digitization of a comprehensive rewards and recognition program for TATA AIG agents, enhancing engagement and loyalty.
  • Designed and implemented impactful Below-the-Line ‘BTL’ promotional campaigns for new policy launches, boosting product awareness and sales.
  • Oversaw collateral creation for campaigns and promotions, ensuring consistent brand messaging and seamless execution.
  • Managed events and coordinated with creative agencies to deliver high-impact marketing initiatives for TATA AIG's agency channel.
  • A leading player in the Indian market.

Marketing Manager

Staples Future Office Products Pvt. Ltd.
06.2007 - 07.2008
  • Company Overview: world's leading office supplies retailer.
  • Led brand management, marketing initiatives, and promotional campaigns at Staples for their Indian market entry (joint venture with Future Group).
  • Crafted data-driven marketing strategies to drive customer engagement and foot traffic in a new market.
  • Managed the launch and branding of Staples stores and shop-in-shops within the Indian market.
  • Developed impactful promotional collaterals, advertising, and creative assets to drive brand awareness and sales.
  • Oversaw creative agency partnerships to ensure brand alignment and campaign effectiveness.
  • World's leading office supplies retailer.

Asst. Manager - Corporate Marketing

Indian Express Newspapers Ltd.
09.2006 - 05.2007
  • Company Overview: a leading and respected news organization known for its commitment to journalistic integrity.
  • Developed and implemented data-driven marketing strategies to achieve brand awareness and audience engagement goals for Indian Express.
  • Secured strategic partnerships and executed successful cross-promotional campaigns with other like-minded brands and colleges, maximizing reach and visibility amongst target audiences within budget constraints.
  • Conceptualized, planned, and executed innovative marketing campaigns, ensuring alignment with brand positioning and client briefs.
  • A leading and respected news organization known for its commitment to journalistic integrity.

Account Supervisor

Ogilvy & Mather
01.2005 - 08.2006
  • Company Overview: a specialized OOH and below-the-line ‘BTL’ division of Ogilvy & Mather.
  • Spearheaded brand activation campaigns for major clients like State Bank of India and Western Union, focusing on low-income consumer segments across India.
  • Conceptualized, planned, and executed innovative brand engagement campaigns, including AVs, street plays, and point-of-purchase ‘POP’ materials, to drive audience interaction and brand awareness.
  • Leveraged my knowledge of rural and small-town markets to prioritize campaign strategies and ensure cultural relevance.
  • Analyzed industry-specific data and conducted post-campaign reviews, evaluating qualitative and quantitative parameters to measure campaign effectiveness and inform future strategies.
  • A specialized OOH and below-the-line ‘BTL’ division of Ogilvy & Mather.

Sr. Account Executive - Client Servicing

Candid Marketing Services
01.2002 - 12.2004
  • Company Overview: a leading BTL and events agency.
  • Delivered successful promotional campaigns for clients like First India Credit, HSBC Loans, and Zydus Cadila.
  • Partnered with clients to understand their needs and objectives, fostering strong relationships to deliver strategic and creative BTL marketing solutions.
  • Conceptualized, designed, and executed impactful promotional campaigns across pan-India markets, ensuring alignment with client goals and brand messaging.
  • A leading BTL and events agency.

Education

PGDBA - Marketing

K C College of Management Studies
Mumbai
01.2003 - 01.2005

B.A. - Economics

Mithibai College of Arts
01.2000 - 01.2003

Advanced HRBP - HR

CHRMP
Bengaluru, India
04.2001 -

Skills

  • HR technology
  • Employee experience design
  • Employee engagement programs
  • Employer branding
  • Onboarding and offboarding
  • Talent management
  • Event promotions
  • Internal communications
  • ATL and BTL activities
  • Campaign planning and management
  • Market research
  • Strategic planning
  • Brand management and awareness
  • Brand storytelling

Accomplishments

  • WON the ABBY awards for Best Advertisement and Campaign for brand SBI (State Bank of India)
  • WON Hero Awards for the Best Campaign in the year 2006.
  • Revived the Giant Steps program for TATA AIG General Insurance Company Ltd. and added new dimension to it by digitizing the entire program.
  • Launched Staples Future Office Pvt. Ltd. in India.
  • Successfully launched various standalone stores & shop in shop outlets for Staples Future Office across India.
  • Conceptualized and successfully executed WPP's exhibition India for Indian Express Newspapers Ltd.
  • Increased Sales Performance through targeted campaigns.
  • Optimized HR Processes by leveraging technology to streamline onboarding, engagement, and offboarding experiences.
  • Enhanced Brand Awareness through the creation and digitization of a comprehensive rewards and recognition program.
  • Maximized Reach and Visibility through strategic partnerships and successful cross-promotional campaigns.

Timeline

HR - Admin, Ops & Employee Engagement

Unravel Data Systems Private Limited
08.2023 - Current

Campaign & Marketing Manager

Tata AIG General Insurance Company Ltd.
08.2008 - 02.2010

Marketing Manager

Staples Future Office Products Pvt. Ltd.
06.2007 - 07.2008

Asst. Manager - Corporate Marketing

Indian Express Newspapers Ltd.
09.2006 - 05.2007

Account Supervisor

Ogilvy & Mather
01.2005 - 08.2006

PGDBA - Marketing

K C College of Management Studies
01.2003 - 01.2005

Sr. Account Executive - Client Servicing

Candid Marketing Services
01.2002 - 12.2004

Advanced HRBP - HR

CHRMP
04.2001 -

B.A. - Economics

Mithibai College of Arts
01.2000 - 01.2003
NEETU GOGOIHR - Admin, Ops and Employee Engagement