Neetu Gupta
Summary
Sales & Marketing professional with over 15 years of experience at leading broadcast companies like Exchange4media and Times of India/BCCL. Expertise includes revenue growth, brand partnerships, strategic marketing, brand solutions, digital sales, media sales (ATL+BTL), budgeting, and sales planning.
Overview
16
16
years of professional experience
Work History
REGIONAL DIRECTOR - WEST
EXCHANGE4MEDIA
01.2021 - Current
- Spearheaded revenue, growth, brand solution, and partnership initiatives in the West region
- Achieved XX% revenue growth in 2023
- Expanded client base by XX%
- Achieved XX% year-over-year revenue growth
- Formulated and executed a business plan to identify key revenue opportunities
- Tailored brand solutions to enhance reach and awareness
- Established partnerships with key platforms for Linear and Digital Media, IPR, and events.
GROUP HEAD
BCCL (TIMES OF INDIA)
01.2017 - 01.2021
- Attained an XX% increase in revenue year over year
- Spearheaded various sectors including Automotive, Fast-Moving Consumer Goods (FMCG), Apparel, Consumer Durables (CD), E-commerce, and international brands
- Implemented comprehensive solutions for Volkswagen, Adroit, Biomed, and Samsonite, resulting in a boost in brand awareness by XX% and expanding reach by XX
- Delivered impactful solutions across all media platforms, significantly influencing business and communication metrics.
AD AGENCY
01.2014 - 01.2017
- Orchestrated and managed fashion show & Kids expo held at WTC Mumbai
- Utilized the platform to showcase products & services, driving lead generations and retail client conversation for advertising purpose
- Played a proactive role in crafting a comprehensive Business Plan aimed at revitalizing the entire product category.
TIMES OF INDIA - Optimal Media Solutions
01.2008 - 01.2012
- Surpassed targets by XX% and achieved recognition as an excellent performer, earning bonuses/incentive twice
- Offered Comprehensive corporate and retail content marketing solutions as supplements for TOI
- Pioneered brand partnership at Cannes for Loreal, Standard Chartered care promotion and feature and Citibank's restaurants offer
- Collaborated with renowned designer and fashion houses such as Manish Malhotra, Varuna D Jani, JADE and Palladium for FASHION POLICE supplements
- Introduced collaborative ventures with Luxury brands like GUESS,TAG HEURER, OMEGA creating exclusive luxury glossy supplement.
Education
Professional Program in Media Management -
S.P. JAIN INSTITUTE OF MANAGEMENT & RESEARCH
01.2009
Graduate Major - Economics -
K.C. COLLEGE OF ARTS, COMMERCE & SCEINCE
01.2004
Skills
- Marketing for Growth
- Business Development
- Budget Forecasting
- Brand Solutions
- Revenue Generation
- Team Leadership
- Partnership & Alliances
- Sales Planning
- Client Relationships
- Event Management
- Trade Marketing
Timeline
REGIONAL DIRECTOR - WEST
EXCHANGE4MEDIA
01.2021 - Current
GROUP HEAD
BCCL (TIMES OF INDIA)
01.2017 - 01.2021
AD AGENCY
01.2014 - 01.2017
TIMES OF INDIA - Optimal Media Solutions
01.2008 - 01.2012
Professional Program in Media Management -
S.P. JAIN INSTITUTE OF MANAGEMENT & RESEARCH
Graduate Major - Economics -
K.C. COLLEGE OF ARTS, COMMERCE & SCEINCE
Similar Profiles
Ritika RajRitika Raj
Senior Correspondent at Exchange4media GroupSenior Correspondent at Exchange4media Group
Priyanka SinghPriyanka Singh
Deputy General Manager – Events (Content & Execution) at Exchange4media Group (Adsert Web Solutions Pvt Ltd)Deputy General Manager – Events (Content & Execution) at Exchange4media Group (Adsert Web Solutions Pvt Ltd)
Kimberly ClarkKimberly Clark
Regional Director- West PA/VA at ARS Treatment CentersRegional Director- West PA/VA at ARS Treatment Centers
Tony FrazierTony Frazier
Sr. Regional Director for CAVA - West Operations at CAVASr. Regional Director for CAVA - West Operations at CAVA
Pamela GironPamela Giron
Regional Sales Director, Mid-West at Kami VisionRegional Sales Director, Mid-West at Kami Vision