Neetu Kurian

• Partnered with executive leadership teams to craft and implement full-funnel digital strategies aligned with business goals - spanning user acquisition, engagement, and revenue growth.
• Directed digital budgets of ~$1M, driving efficient media planning and buying across Search, Social, Display, and Programmatic.
• Built go-to-market strategies, improved ROAS, and unlocked new growth channels for clients.
• Supported large corporate, SMEs, and startups across India/UAE/Singapore on digital marketing roadmaps.
• Collaborated closely with cross-functional internal and client-side teams, including sales, tech, content, and product to ensure seamless campaign execution and goal alignment.
• Integrated marketing analytics into strategy development to uncover performance trends and business insights.
• Designed and monitored attribution models to better understand customer journeys and optimize media spend across channels.
• Conducted cohort analysis, funnel drop-off analysis, and customer segmentation to inform personalized campaigns and retention strategies.
• Translated raw data into actionable insights, influencing campaign iterations and C-suite decisions.
• Audited campaign and web performance (GA4, CRM, platform insights) to identify optimization opportunities and data discrepancies.

• Oversee and analyze website conversion rates against planned KPIs and digital media spends.
• Build actionable insights for improved web performance across 9 APAC markets.
• Owning end to end implementation of performance reports ensuring data accuracy and compliance to global media taxonomy.
• Assisted in the development of real-time dashboards in Datorama across 9 APAC markets, empowering stakeholders with immediate access to marketing KPIs and cross-market performance analysis.
• Debug web data quality issues arising out of Google Analytics properties or failure to adhere to global media taxonomy and initiating appropriate corrective actions internally.

As a Founder:

• Scaled business 10x through strategic client acquisition across India & UAE.
• Led a team of 15+ professionals, streamlined delivery processes, and maintained operational excellence.
• Took full ownership of P&L, cash flow, and budget allocations—ensuring sustainable growth and fiscal responsibility.
• Personally trained and onboarded new team members, setting performance benchmarks and guiding their transition into client-facing roles.

As a Chief Consultant:

• Collaborated with account managers to craft high-impact pitch decks, combining paid media and creative strategy to win key accounts.
• Led end-to-end planning and execution of performance marketing strategies across 20+ active client accounts spanning multiple industries.
• Conducted in-depth data analysis to monitor KPIs (CPL, CPA, ROAS, etc.) and ensure campaigns consistently delivered on business objectives.
• Proactively tracked market trends and emerging formats to develop forward-thinking, competitive campaign ideas.
• Acted as the strategic bridge between clients and internal account teams—driving alignment, clarity, and satisfaction on high-value projects.

• Managed user acquisition strategy for top global gaming and music apps across the EMEA region.
• Clients included Spotify, King (Candy Crush), Social Point, Playrix, Wooga, and IQ Option.
• Owned delivery of installs, registrations & LTV metrics.
• Conducted weekly reviews and QBRs with client and internal stakeholders to optimize UA goals.

• Drove performance and customer satisfaction for a portfolio of Google Ads clients.
• Provided consultative solutions and campaign optimization strategies for varied products - Google Ads, Google AdWords Express & Google Maps.
• Developed frameworks to improve campaign ROI and customer engagement.