Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Neetu Seth

New Delhi

Summary

Dynamic and results-oriented leader with over two decades of experience in strategic operations, international project execution, digital marketing, and corporate communications. Successfully led the entire lifecycle of CPV (Consular, Passport, Visa) projects, including global tender support, international office setups, and stakeholder communications. Hands-on experience managing in-house digital marketing campaigns for Alankit services, including social media presence, service promotions, and employee engagement initiatives. Strong background in product and category management, team leadership, and SOP development. Proven ability to align operational, marketing, and brand strategies across high-growth and government-regulated environments.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Head – Brand, Corporate Communication & Strategic Marketing

Alankit Group
08.2022 - Current
  • Lead the overall brand strategy, corporate communications, and integrated marketing initiatives across all business verticals and geographies.
  • Develop and implement original corporate narratives, content frameworks, and high-impact campaigns to strengthen brand equity and stakeholder engagement.
  • Oversee both internal and external communication strategies, ensuring alignment with the company’s business goals, leadership positioning, and compliance needs.
  • Manage agency relationships for digital marketing, PR, SEO, ORM, and performance campaigns, driving ROI-based execution.
  • Spearhead content and collateral development, including corporate brochures, newsletters, annual reports, web content, and executive messaging.
  • Plan and executed national and international events ( MOSIP Connect/ ID4 Africa), media engagements, and CSR initiatives to drive visibility and goodwill.
  • Lead branding and communication efforts for all domestic branches and international offices, ensuring consistency in tone, message, and experience.
  • Drive employee engagement through customized communication initiatives to build culture, purpose alignment, and emotional quotient within the workforce.
  • Strategic Project Highlight: CPV (Consular, Passport, Visa) Project – Ministry of External Affairs.
  • Led Alankit's involvement from ground zero, starting with bid support, technical documentation, and leadership presentations during the tendering stage.
  • Played a pivotal role in post-award execution, including the setup of international visa centers (notably, the complete office setup in Germany).
  • Directed the development of all branding, on-ground visibility, and localized communications for CPV centers across Germany.
  • Enhanced public interface through localized content, digital amplification, and center-based visibility to boost awareness and citizen footfall.

General Manager – Procurement & Operations

SpaceMantra
Noida
03.2021 - 06.2022
  • Joined the founding team of a high-growth construction-tech startup, building an online B2B marketplace for a diverse range of construction and interior fit-out materials.
  • Played a strategic leadership role in setting up the entire supply chain, vendor ecosystem, operational SOPs, and backend billing systems, enabling scalable and efficient business operations from the ground up.
  • Spearheaded end-to-end procurement and vendor negotiations, onboarding national suppliers for key product categories in infrastructure and interiors.
  • Designed and institutionalized supply chain and fulfillment processes, ensuring on-time delivery and inventory control across product verticals.
  • Led contract negotiation and compliance with vendors and service partners to optimize commercial terms and operational risk coverage.
  • Implemented billing and backend systems, integrating finance workflows with vendor, sales, and logistics operations.
  • Developed company-wide SOPs for procurement, logistics, training, and sales coordination to ensure operational standardization.
  • Played a key role in training and upskilling teams, building a foundation of organizational capability and readiness for scale.
  • Provided strategic support to the sales and customer success teams, aligning backend fulfillment with customer SLAs.
  • Held responsibility for P&L oversight, ensuring alignment between cost controls, pricing, and profitability.

Deputy General Manager – Projects, Product Strategy & Key Accounts

Methodex Systems Ltd.
New Delhi
01.2005 - 06.2020
  • Led Methodex’s Projects and Modular Workstation Division for over 15 years, building and scaling national operations in product development, project execution, key account servicing, and cluster leadership.
  • Played a pivotal role in aligning business functions like sales, procurement, compliance, and backend operations, while developing cross-functional SOPs to optimize performance across the division.
  • Headed the Modular Workstation product category, managing its lifecycle from conceptualization to go-to-market and client delivery.
  • Conducted category gap analyses, spearheaded product innovation, and established pricing, positioning, and packaging strategies.
  • Regularly collaborated with marketing and design teams to translate technical features into customer-oriented messaging.
  • Oversaw large-scale turnkey projects for institutional, government, and B2B clients across India, ensuring on-time, within-budget delivery.
  • Established and reviewed SLA frameworks, risk mitigation measures, and post-delivery service metrics.
  • Introduced project tracking tools and review mechanisms that improved reporting accuracy and project transparency.
  • Owned P&L responsibilities for the modular business vertical, consistently achieving top-line and bottom-line targets.
  • Implemented cost optimization measures through centralized procurement, lean operations, and structured vendor negotiation protocols.
  • Acted as a strategic partner for key accounts, especially in the government and institutional procurement ecosystem.
  • Delivered tailored solutions by integrating product development insights, pricing models, and customer feedback loops.
  • Established a national vendor base, developing sourcing and supply chain strategies for furniture and modular systems.
  • Ensured compliance with quality standards and commercial terms while maintaining inventory benchmarks.
  • Developed client communication materials, product literature, and presentations for high-value proposals.
  • Led coordination across branches, HO, and service teams—building alignment and standardizing communication flows.
  • Built and led high-performing teams across functions; created training programs for new recruits and cross-skilled existing teams.
  • Mentored middle managers in strategy, execution, and stakeholder management.

Senior Designer Project Manager

Debono Flex Com India Ltd
New Delhi
11.2002 - 11.2005

Education

Project Management -

XLRI Jamshedpur

Bachelor of Commerce -

Delhi University

Interior Design -

Pusa University

Skills

  • Strategic Operations
  • Global Project Execution
  • Internal communications
  • Brand Marketing
  • CPV Project Rollouts
  • International Office Setup
  • Product lifecycle
  • Branding
  • Key account management
  • Procurement
  • Vendor development
  • Decision-making
  • Cross-functional collaboration
  • Brand strategy
  • Leadership
  • Team development
  • SOP development
  • Process optimization
  • Multitasking

Certification

  • Digital Marketing Fundamentals – IIDE
  • Digital marketing – NDIM, New Delhi
  • Negotiation skills- Princeton Academy

Languages

  • English
  • Hindi

Timeline

Head – Brand, Corporate Communication & Strategic Marketing

Alankit Group
08.2022 - Current

General Manager – Procurement & Operations

SpaceMantra
03.2021 - 06.2022

Deputy General Manager – Projects, Product Strategy & Key Accounts

Methodex Systems Ltd.
01.2005 - 06.2020

Senior Designer Project Manager

Debono Flex Com India Ltd
11.2002 - 11.2005

Project Management -

XLRI Jamshedpur

Bachelor of Commerce -

Delhi University

Interior Design -

Pusa University

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Neetu Seth