Neetu Silswal
Gurgaon
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Google Ads Specialist
Cognizant
Gurgaon
10.2022 - 03.2024
- Managed Google Ads campaigns for diverse clients, optimizing keywords, ad copy, and targeting parameters to maximize ROI.
- Collaborated with clients to understand business objectives and tailor advertising strategies to meet their specific goals.
- Effectively analyze user behavior based on the hour of the day and improved return on ad spends of a healthcare brand by 17%
- Audited company's legal documents to verify compliant policies and procedures.
- Collaborated with cross-functional teams to implement data-driven strategies aimed at enhancing website performance and achieving business objectives.
- Stayed updated on industry trends, algorithm changes, and best practices in digital advertising, proactively integrating new strategies and technologies to drive continuous improvement.
Academic Advisor
Mastree
Bangalore
09.2020 - 06.2022
- Collaborated cross-functionally with product management, marketing, and development teams to gather customer feedback, identify market trends, and inform product roadmap prioritization.
- Analyzed sales data, market trends, and customer feedback to identify opportunities for product improvements and new feature development.
- Acted as a liaison between sales teams and product development teams, advocating for customer needs and providing input on product requirements and enhancements.
- Implemented operational processes and systems to streamline sales operations, enhance customer experience, and optimize resource allocation.
Education
MBA -
Lovely Professional University
07-2021
Bio-technology -
SGRRITS, Dehradun
07-2018
Skills
- Competitive Analysis
- Market Research Analysis
- Design thinking
- Product Lifecycle Management
- Product positioning
- Cross-departmental Alignment
- Google Analytics
- Pricing Strategies
- Team Collaboration
- Digital Marketing
- JIRA
- Figma
Certification
- Certificate Program in Product Management
Projects
Product design
- https://drive.google.com/file/d/1r1dtk8BiLkRb8YctWJuQzNDrcOiA1HVL/view?usp=drivesdk
User behavior and user persona
- https://drive.google.com/file/d/1Y7-Bzps1QuvIOiJkw8i0nnITgBEFvkZb/view?usp=drivesdk
Product strategy
- https://drive.google.com/file/d/1r9Ilh8NdUA0v8s6PNNp8tM0_sZPVYjb_/view?usp=drivesdk
Product roadmapping
- https://drive.google.com/file/d/16vlSYUC9TbIWlzyOQR83TfiPtlUa3bv_/view?usp=drivesdk
Timeline
Google Ads Specialist
Cognizant
10.2022 - 03.2024
Academic Advisor
Mastree
09.2020 - 06.2022
MBA -
Lovely Professional University
Bio-technology -
SGRRITS, Dehradun
- Certificate Program in Product Management
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