Neha Attre
Canberra
Summary
Experienced Digital Marketing professional and former journalist with over 10 years of experience with expertise in content creation, visual story telling, social media marketing and photography.
Overview
18
18
years of professional experience
Work History
Communications Coordinator
Australian National University
08.2022 - 08.2023
- Write, edit and publish articles for digital platforms and print publications
- Took photographs and videos during special events for promotional materials and social media pages
- Create, edit, publish content for print and digital platforms for a range of channels and target audiences
- Create social media content across multiple platforms according to content calendars and promotion schedules
- Editing and proofreading content before publication
- Liaise with internal and external stakeholders to collect, edit and publish content
- Meet deadlines to ensure timely delivery with a high level of attention to detail and accuracy
- Coordinated with marketing and design teams to ensure timely delivery of project
- Strong interpersonal and communication skills
- Work independently and collaboratively in a team environment
Content Producer
Australian National University
08.2021 - 08.2022
- Create, edit, publish content for print and digital platforms for a range of channels and target audiences
- Create content for social media, website and email marketing campaigns
- Editing and proofreading content before publication
- Liaise with internal and external stakeholders to collect, edit and publish content
- Meet deadlines to ensure timely delivery with a high level of attention to detail and accuracy
- Coordinated with marketing and design teams to ensure timely delivery of project
- Strong interpersonal and communication skills with demonstrated ability to work independently and collaboratively in a team environment
Journalist
Australian Community Media
04.2019 - 08.2021
- Website link for Goulburn Post - https://www.goulburnpost.com.au/
- Responsibilities –
- Programming content for the website
- Curating content and keeping a track of important news development
- Reviewing news articles and ensuring they are error-free, accurate and according to the guidelines of the organisation
- Packaging news content by including galleries, videos, and tweets wherever required
- Promoting trending stories on social media
- Keeping a track of important news events
- Discussing important news developments with senior editors
- Meeting deadlines and ensuring timely update of content on the website
Associate Editor
Microsoft News (MSN)
01.2015 - 01.2017
- Microsoft News website link - https://www.msn.com/en-au
- Responsibilities -
- Programming and curating content for website across various sections using the content management system (CMS)
- Timely coverage of daily news events and live-blogging in case of breaking news
- Reviewing and ensuring that news articles are error-free and accurate
- Selecting and updating stories and photos for the homepage carousel
- Organized material, determined area of emphasis, and edited stories according to prescribed editorial style and format standards
- Packaging news content by giving interesting and catchy headlines, including galleries, videos and tweets wherever required
- Tracking and promoting trending stories on social media platforms
- Discussing important news developments with senior editors and meeting deadlines
Correspondent
Zeenews.com
01.2012 - 01.2015
- Zee News website link - http://zeenews.india.com/
- Responsibilities -
- Writing well-researched articles in an engaging, simple and clear format with relevant news angle by collecting and analysing data from official documents and other sources for publishing purposes
- Prepared and delivered a wide range of news reports, covering both national and international topics
- Delivered reporting with accuracy by checking the validity of all facts presented
- Wrote pieces and news stories for online publication, coordinating images and layout to ensure proper presentation
- Delivered content to a broad audience by simplifying complex information
- Evaluated and followed up on news leads and news tips to develop story ideas
- Timely coverage of daily news events and live-blogging in case of breaking news
- Arranged and conducted interviews with individuals knowledgeable about each story's subject matter
- Organized material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards
- Editing articles to ensure they are concise, and accurate
- Tracking and promoting trending news stories on social media
Designation - Researcher Cum Editor
Taylor & Francis Group
01.2011 - 01.2012
- Website of Taylor & Francis - https://taylorandfrancis.com/
- Responsibilities -
- Researching content for Europa World of Learning
- Reviewing content to ensure it is accurate and has no grammatical errors
- Verified data integrity and accuracy
- Collecting information through online research
- Ensuring that the content is in accordance with the style and format of the organisation
- Updating existing content within the Europa content management system (CMS)
- Meeting deadlines for print and online delivery
- Holding discussions with editors
- Training new members of the team
Designation - Reporter
The Indian Express
01.2008 - 01.2010
- The Indian Express website - https://indianexpress.com/
- Responsibilities -
- Writing articles in an engaging, simple and clear format with relevant news angle by researching and collecting data from official documents and other sources
- Crafted well-written news stories based on facts
- Writing news stories on daily events and covering breaking news
- Tracking trending stories and posting breaking news on social media
- Collected data from various sources and sifted through it to determine facts
- Researched and produced daily news reports
- Reviewing articles and ensuring that it has no grammatical errors and is in accordance with the publication's style and format
- Submitting articles within assigned deadlines
Designation - Reporter
The Pioneer
01.2007 - 01.2008
- Pioneer's website link - https://www.pioneernews.net/
- Responsibilities -
- Presented news by researching, developing and covering news events in the field
- Writing articles in an engaging, simple and clear format with relevant news angle
- Gathering facts by investigating and getting information from public records
- Researched and produced daily news reports
- Editing content to ensure they are error-free, accurate and according to the prescribed style and format guidelines
- Interviewed individuals from all walks of life and all cultures for news stories
- Tracking trending stories
- Discussing news ideas with senior editors and meeting deadlines
Designation - Reporter Cum Copy Editor
The Times of India
01.2006 - 01.2007
- The Times of India website - https://timesofindia.indiatimes.com/
- Responsibilities -
- Writing articles on newsworthy events by gathering facts and investigating
- Collecting information for news stories by researching, conducting interviews, gathering facts from sources and official documents
- Evaluated and followed through on sources, contacts and leads to gather information
- Writing articles in an engaging, simple and clear format with relevant news angle
- Ensuring that the story for publication is detailed and well-researched
- Developing reliable sources and verifying the information before publication
- Generating news ideas for publication and discussing them with editors
- Editing articles to ensure they are accurate and according to the prescribed style and format standards
- Reviewing articles to verify facts and correct any grammatical errors
- Verified data integrity and accuracy
- Planning, selecting news stories, making pages and allocating print space for publication of stories and photos
- Tracking trending stories and meeting deadlines
Education
Graduate Certificate in Digital Transformation - Digital Transformation
Australian National University
Canberra, ACT07.2022
Post Graduate Diploma - Mass Communication
Jaipuria Institute Of Management
Lucknow, Uttar Pradesh2006
Bachelor of Arts - Economics, Computer Applications
Isabella Thoburn College
Lucknow, Uttar Pradesh2004
Skills
- Communications Strategies
- Social Media Platforms
- Marketing Communications
- Reporting - story pitching, gathering information, researching information, information analysis, reporting news, building professional relationships, excellent communication abilities, article writing proficiency, utilizing social media, research and due diligence, personal interviews, story development
- Breaking news expertise
- Editing - story editing, editing written materials, selecting photos, ability to check facts, headline writing, error spotting, keen eye for detail
- Strategic content planning
- Digital media
- Print media
- Editorial content production
- Report writing
- Story editing
- Story development
- Interviewing skill
- Media operations knowledge
- Search engine optimization
- Sound editorial judgment
- Works well under pressure
- Self-motivated
- Fast learner
- Deadline-driven
- Team player
- Fluent in English and Hindi
Timeline
Communications Coordinator
Australian National University
08.2022 - 08.2023
Content Producer
Australian National University
08.2021 - 08.2022
Journalist
Australian Community Media
04.2019 - 08.2021
Associate Editor
Microsoft News (MSN)
01.2015 - 01.2017
Correspondent
Zeenews.com
01.2012 - 01.2015
Designation - Researcher Cum Editor
Taylor & Francis Group
01.2011 - 01.2012
Designation - Reporter
The Indian Express
01.2008 - 01.2010
Designation - Reporter
The Pioneer
01.2007 - 01.2008
Designation - Reporter Cum Copy Editor
The Times of India
01.2006 - 01.2007
Graduate Certificate in Digital Transformation - Digital Transformation
Australian National University
Post Graduate Diploma - Mass Communication
Jaipuria Institute Of Management
Bachelor of Arts - Economics, Computer Applications
Isabella Thoburn College
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