Neha Ahlowalia
Pune
Summary
A seasoned Marketing and Corporate Communications professional with over 13 years of industry experience, aiming to drive organizational and career growth. Seeking to enhance managerial skills in a dynamic environment to boost revenue and brand awareness.
Overview
15
15
years of professional experience
Work History
Strategic Marketing- Business Innovation
Deloitte LLP
02.2023 - Current
- Result-driven Marketing & Communications professional, currently working as an individual contributor within Deloitte’s Business Innovation Go-to-Market team, I lead and execute various marketing activities
- Committed to achieving success as a strategic technology marketer and manager, I seek to thrive in fast-paced environments that are both challenging and rewarding
- Collaborated with US Strategic Marketing Planners (SMPs) and PPMDs, offering strategic guidance
- Developed internal communications plans and strategies to promote new business products within the company
- Designed and executed social media campaigns (LinkedIn and Twitter) for events, new product launches, leadership posts, and more
- Planning and execution of internal and external events within the Business Innovation operating portfolio, along with relevant marketing campaigns and materials to support event impact
- Planned events such as product launches, trade shows and conferences
- (Sports Video Group- Women in Sports Summit, Augmented World Expo 2024, Cannes Lions CMO Spotlight & Awards)
- Optimized website content for search engine optimization purposes
- Managed relationships with external advertising agencies and vendors
- Developed and implemented effective marketing strategies to promote products and services
DM- Marketing
SLK SOFTWARE Pvt. Ltd.
10.2015 - 02.2023
- Built marketing and corporate communications, planning and executing all client and internal events end-to-end
- Managed content creation for sales collaterals
- Part of the pioneer team for the 2021 Net New Business program, focusing on creating new accounts via a Client Referral program
- Responsible for planning, executing, and maintaining an effective Net New Accounts (NN) Strategy to build the client base, managing new meetings with prospects through to conversion, and supporting the CEO with project reporting and program management
- Maintain reports for all crucial projects, ensure effective client communication, and work closely with senior leadership to uphold internal communications
- Additionally, developed content for the company website and successfully launched the revamped version
- Planned and executed multiple internal and client events, including the significant Joint Venture between SLK Software & VOYA, and maintained relationships with vendors and agencies to develop and sustain creatives
Senior Associate- Marketing Communications
HCL Technologies
10.2012 - 05.2015
- Maintained internal communications, created and drove strategies, bridging leadership goals and employee benefits
- Later managed Business Marketing for the Manufacturing vertical in Europe, overseeing a $2M budget and an 8-member team, with expertise in European market trends and processes
- Successfully managed a team of 5 members and mentored 3 interns, ensuring effective and revenue-generating performance
- Developed and launched integrated marketing campaigns, increasing sales from $1.5M in 2012 to a projected $2.8M in 2014
- Proactively engaged with clients through calls and emails, leading to business engagements that generated $280M in revenue for HCL
- Built extensive sales strategies and handled contract renewals, participating in over 50 events and campaigns within 2 years
- Leveraged strengths in cost-effective marketing management and campaign budgets, consistently ending each year an average of 15% under-budget without compromising business growth goals
- Responded to over 13 RFPs in 2 years and provided strategic analysis of emerging markets and business opportunities
Executive-Business Development
Cybage Software
06.2010 - 10.2011
- Developed strategies to showcase to clients the benefits of outsourcing and Cybage being an established outsource partner
- Proactively identified business trends and emerging opportunities, preparing reports and feasibility analyses of outsourcing business from different countries
- Enhanced email marketing strategies, significantly improving the process of pitching to prospects and generating campaign response rates of 6% to 8%, up to 4 times the industry average
- Assumed a lead role in pitch team meetings, leveraging strengths in presentation and negotiation skills to help close major accounts with initial contracts ranging from $500K to $1M+
Education
MBA -
Symbiosis Institute of Management Studies
01.2010
Skills
- Marketing Strategies & Campaigns
- Corporate Communications
- Creative Team Leadership
- Event Planning, Handling & Management
- Program Management & Project Reporting
- Sales Strategies
- Email campaigns
- Sales Collateral & Support
- Customer Relationship and Communication
Awards
- Spot Award, Deloitte LLP, USI, 05/24
- Employee of the Quarter, SLK Software, 07/17
- Award for Outstanding Performance in Quarter, HCL Technologies, 04/13
- Award for Gold Star Employee, HCL Technologies, 10/13
- Award for Gold Star Employee, HCL Technologies, 02/15
Timeline
Strategic Marketing- Business Innovation
Deloitte LLP
02.2023 - Current
DM- Marketing
SLK SOFTWARE Pvt. Ltd.
10.2015 - 02.2023
Senior Associate- Marketing Communications
HCL Technologies
10.2012 - 05.2015
Executive-Business Development
Cybage Software
06.2010 - 10.2011
MBA -
Symbiosis Institute of Management Studies
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