Neha Ahuja
Senior Group Manager Communications
Delhi
Summary
Dynamic communications and branding professional with over 16 years of experience across diverse areas, including Corporate Communications, Marketing Communications, Content Management, Media Relations, Digital Media Management, and Employer Branding. Proven track record in leading projects for prestigious FMCG, advertising, and development sector clients, effectively driving brand identity creation for startups while managing media relations and executing impactful campaigns. Expertise in developing comprehensive communication strategies and producing relevant marketing collateral, with a strong focus on end-to-end social media management. Demonstrated success in enhancing internal and external communications, stakeholder engagement, and employer branding for high-profile clients such as The Ministry of Health & Welfare India, Genpact India, Unilever, and American Express.
Overview
20
20
years of professional experience
Work History
Senior Group Manager Communications
WNS Global Pvt. Ltd
01.2023 - Current
- Working on the overarching communication strategy and collateral for both internal and external stakeholders for WNS
- Responsible for creating Sales enablement messaging to support the Sales and Marketing collateral across formats and channels.
- Working towards the global website of the brand, contributing to all functional industry segments and business units.
- Contributing to thought leadership write-ups, white papers, critical reports, articles for the website and other relevant digital communication for India as well as other geographies.
- Handling RFP responses from a communication standpoint, enabling the intersection of business aspects with the desired business messaging.
- Working on the communication and collateral involved for the various events conducted and attended by WNS to help highlight our vision, strategy and goals to the target audience and the attendees.
- Contributing to social media engagement, blogs, DEI and CSR focused communication.
Communications and Content Consultant
Genpact India Pvt. Ltd
10.2019 - 12.2022
- Responsible for Internal and External communication influencing employees, clients and stakeholders. Establishing organizational messaging pertaining to policies and practices.
- Streamline communication channels and platforms to ensure critical information is disseminated timely to employees and stakeholders.
- Devise a content strategy and supervise the various collateral creation and editing across online and offline channels.
- Responsible for drafting leadership messages and ensuring consistency across all Internal communication.
- Spearheaded the launch of several pilot projects and aided the Change Management team with the adoption by designing the communication strategy and application of best communication practices across channels.
- End-to-End content management for white papers, case studies and other reports generated or the Growth Ops.
- Contributed to the team on various Internal communication projects, and designed communication strategies for employee engagement events and other HR employer branding initiatives.
- Set processes, and develop a framework for consistent messaging for employee communications (announcements, leadership notes, policy changes etc.)
- Supported and lead the execution of Internal events with respect to communication collateral
Lead Consultant- Branding & Marketing Communication
Whitevox Digital Pvt. Ltd
10.2019 - 12.2020
- Responsible for establishing Communication Strategy & spearheading Digital Marketing initiatives for prominent clients of Whitevox
- Led end to end employer branding and internal communication campaigns for leading names across domains (Finance/eCommerce/FMCG/Education) based out of North America and Carribean geographies.
- Led end-to-end Branding and Marketing project for Cresthill Capital LLC (a prime client for Whitevox) based out of Florida, USA
- Worked on creating over-arching communication strategy and Marketing strategy for Cresthill and helping the brand establish itself digitally as a leading name in the ALT+FIN industry within the USA
- Develop Communication blueprint for consistency across any internal communication released for employees and stakeholders
- Responsible for social media handling and communicating announcements, mergers, changes etc, to organizational practices.
- Lead a team of 30 members to holistically develop and grow the brand identity through versatile digital platforms and services such as SEO, Content Marketing, ORM, through rigorous content generation on Linkedin, Facebook and Twitter
- Worked towards Brand Expansion and Brand Building by establishing a wider audience base in the USA through streamlined and focused initiatives such as Email Marketing, Advertorials, Webinars, SMS marketing among others.
- Led organic and paid Digital Marketing projects for renowned clients like BIKANO, SITAL COLLEGE (Trinidad), CTS College (Trinidad), GYBO, NLB Pvt. Ltd among others
- Launched and spearheaded the backend process migration for the client (CRESTHILL CAPITAL) by creating comprehensive Process Training Curriculum, for over 3 critical process that were successfully migrated to the India division (at WHITEVOX)
Capacity Building Lead & Communication Consultant
IQVIA Pvt Ltd
01.2018 - 03.2019
- Consulted for Ayushman Bharat initiative spearheaded by the Ministry of Health & Welfare, India, as a Communications Lead through IQVIA, whereby, took accountability for Stakeholder Communications, setting up the Brand Identity for Ayushman Bharat, Creation of Communication strategy for the beneficiaries, Media relations including Television, Print, Radio and Digital mediums.
- Spearheaded the Capacity Building domain and Stakeholder Communications with end to end management of the training content and delivery for DGHS run, the National Health Resources Repository project.
- Ideation & development of an extensive process training content curriculum, for training of over 3000 project investigators.
- Built a robust 40-member training team and lead a team of trainers to be deployed for specific client projects pan India.
- Overlooked the project branding and communication for various stakeholders involved at assigned project stages
- Worked as a Branding and Communication head by defining the communication strategy and driving media communication, stakeholder engagement collateral and other marketing and branding elements for the project
Communications & Content Consultant
Franchise India Holdings Pvt Ltd
08.2017 - 01.2018
- Dedicatedly involved with defining and implementing the communication and brand strategy for three niche brands launched under the Franchise India umbrella- UHOSTELS PVT LTD, UCLEAN PVT LTD and ESQUIRE CLUB
- Working on media communication and other paraphernalia for online as well as offline marketing communications and help the brands get exclusive visibility through press releases and event launches
- Developing the brand identity communication and strategic content for the brand ESQUIRE through market and competitor study and juxtaposing the brand as an offshoot of the ESQUIRE magazine. Ideate and curate content for brochures, brand building activities, email campaigns, case studies, whitepapers, promotions, banners, SEO articles, blogs, press releases and newsletters for all the three brands under Franchise India Holdings
Content Management Consultant
Elephant Design Pvt Ltd/Yaap Digital Pvt Ltd
12.2015 - 08.2017
- Creating a comprehensive content strategy by developing a content calendar mapped to business objectives, key announcements and events for clients
- Own and drive all content creation initiatives, for both internal and external communication to be issued by clients
- Develop textual content and product messaging for clients with web-based products and projects
- Create relevant and engaging content for branding, re-branding, new product launches, category diversification for clients from multiple industries (Telecom/FMCG, Agro-Research/ Human Resource etc.)
- Ideate and curate content for brochures, brand building activities, email campaigns, case studies, whitepapers, promotions, banners, SEO articles, blogs, press releases and newsletters
- Own the content creation for all social media campaigns on Facebook, Twitter, LinkedIn and guest blogs
- Edit and repurpose content across all mediums & products to ensure information displayed is fresh, informative and appealing
Business Communication Consultant
TheAgence Pvt. Ltd
06.2014 - 11.2015
- Handled Business Communication and Client Servicing for niche clients like Unilever and Tata Motors. Also spearheaded the expansion strategies for TheAgence’s operations as a niche rural marketing brand, pan India.
- Working in tandem with the some of the major MNC clients on ATL/BTL needs on a day to day basis for activations, campaigns and rural marketing projects pan India.
- Dedicatedly worked on marketing content for both internal and external communication for TheAgence clients. Also supported content and copy creation within the organization which included managing the social media and company website.
- Working on scripts and copy for AV/TVC and other marketing collateral
Marketing and Communication Consultant
28North
10.2013 - 04.2014
- Handled Business Communication and actively involved with Project management for the 28North festival. Spearheaded event promotions and branding through social media engagement and looked after media relations to garner the right attention to the launch year of the project.
- Helped establish the Brand identity for the event through creation and dissemination of Marketing collateral at offline channels as well as through extensive Digital Media engagement. End to end handling of project content to sustain social media engagement. Involvement in creation of 28North website and handled the PR for the project by managing the digital agencies, media partners and radio partners for smooth seeding of the content.
Asst. Regional Business Manager
SHRM India
07.2012 - 08.2013
- End to end management of SHRM’s HR forums across the entire Northern India. Aligning the event by confirming speakers, event agendas and overall framework of every forum conducted.
- Ensured visibility for the forum as well as SHRM as a brand through media relations and networking. Handled the social media accounts to promote the brand and create awareness about the same. Also worked on media coverage of the forums
- Devised a dedicated expansion plan for SHRM forums across tier 2 cities to provide a knowledge sharing and networking platform for corporate and HR professionals from across various industries.
Communications & Content Consultant
Alive Now Digital India
08.2011 - 12.2012
- Spearheaded content strategy for multiple clients of Alive Now Inc. whereby helped in creation of Communication strategies and content calendar for offline as well as online communication
- Worked towards an enhanced online engagement through increased interaction and regular campaigns for popular Social media channels such as Facebook, Twitter and LinkedIn
- Content creation and supervision of content creation by the team for utilisation on Digital Media. Also involved with Online Reputation Management for an array of clients handled by Alive Now
- Helped garner public interest through active media engagement in the form of press releases, product launch coverages and virtual discussions.
Senior Content Consultant
FabFurnish.com/Jabong.com
01.2012 - 06.2012
- Extensively involved with Content creation for business and marketing aspects of the, then newly launched web portal. Conceiving and implementing a dynamic Content Plan to bring maximum traction for the brand, through online as well as offline mediums.
- Supervised a team of content professionals for timely delivery of accurate, engaging and impactful content for the website, the products as well as the marketing collateral
- Conceived ideas and content for offline advertising as marketing promotions of the brand FabFurnish and garner publicity through media interactions
Communications & Servicing Consultant
Accenture India
01.2011 - 08.2011
- Organizing and managing of end-to-end client visits.
- Working on the content for the client presentations and ensuring the relevance of the same to the project specifications.
- Gauging the specific client needs for existing as well new business opportunity and accordingly driving their visit to showcase relevant capabilities for the company
- Arranging need based and interactive sessions for clients to make them understand the workings of the different projects through their case studies
- Responding to RFQ’s and facilitating other pre-sales activities
HR Consultant
Humanitics Dimensions Software Pvt. Ltd
03.2010 - 09.2010
- Conducting policy audits for all the existing, drafted and proposed Hr and compensation policies
- Conducting employee engagement surveys to gauge the level of satisfaction among the employees and recommend changes basis the result of the surveys
- Seeking improvisation through supervisor inputs and feedbacks regarding prevalent policies and procedures
- Arrange group discussions and one on one session with the key players and key contributors of the organization to review the functioning of the institute.
- Working towards manpower realignment by juxtaposing the current job descriptions against the individual performance
- Closely working with the finance team to help draft a compensation structure, defining job bands and also stating a transparent and motivating performance evaluation and performance appraisal system.
Defined Benefits Analyst
Hewitt Associates India Pvt. Ltd.
01.2009 - 07.2009
- Ensuring as an individual contributor that all reports and given assignments were completed within the stipulated timelines. Responsible for meeting departmental service level requirements and may require client specific Service levels based on contractual agreements.
- Responsible for case (workflow) management and for resolving complex participant’s defined benefits issues.
- To act as a point person between processing analyst and client team so that any issues faced by processing analyst can be resolved by us rather than escalated to the client team.
- Perform special projects as assigned that are specific to the essential operations of the department.
- Creating Standard Operating Procedures for the list of activities assigned.
- Participation in the development and enhancement of process improvements.
- Investigates and resolves problems relating to benefit eligibility, processing, and error reports.
- Establish and maintain database records, follow-up on all system generated reports
- Efficiently working with Mainframe, SQL MS Excel
Associate Trainer & Subject Matter Expert
American Express India Pvt. Ltd.
08.2005 - 04.2008
- Responsible for Process and Communication Trainings that spanned, designing for multiple training curriculum modules and training delivery for new hires
- Involved with regular coaching and feedbacks to the learners across several phases of training delivery
- Sharing best practices for the achieving learner certification target, creation and improvisation of learning assessments to enhance the learning process
- Creation of various job-aids from time to time based on a single topic requiring more insight/clarification - getting them approved from compliance and rolling it across the portfolio.
Education
PGDHRM -
Symbiosis College of Distance Learning
01.2009
PG Diploma - Journalism
Bhartiya Vidya Bhavan, SP College of Communication & Management
01.2006
BA (Hons) - English Literature
Delhi University
01.2005
Skills
Communication strategy
Sales enablement
Content creation
Stakeholder engagement
Media relations
Brand identity
Social media management
Digital marketing
Thought leadership
Event communication
Internal communications
Change management
RFP responses
Employee engagement
Content strategy
Training curriculum development
Cross-functional collaboration
Crisis communication
Client communication
Corporate communications
Verbal and written communication
References
To be furnished upon request
Personal Vitae
- Date of Birth : 20th June 1985
- Contact Address : House No. 556, JVTS Gardens, Chattarpur Extn. Delhi 110074
Timeline
Senior Group Manager Communications
WNS Global Pvt. Ltd
01.2023 - Current
Communications and Content Consultant
Genpact India Pvt. Ltd
10.2019 - 12.2022
Lead Consultant- Branding & Marketing Communication
Whitevox Digital Pvt. Ltd
10.2019 - 12.2020
Capacity Building Lead & Communication Consultant
IQVIA Pvt Ltd
01.2018 - 03.2019
Communications & Content Consultant
Franchise India Holdings Pvt Ltd
08.2017 - 01.2018
Content Management Consultant
Elephant Design Pvt Ltd/Yaap Digital Pvt Ltd
12.2015 - 08.2017
Business Communication Consultant
TheAgence Pvt. Ltd
06.2014 - 11.2015
Marketing and Communication Consultant
28North
10.2013 - 04.2014
Asst. Regional Business Manager
SHRM India
07.2012 - 08.2013
Senior Content Consultant
FabFurnish.com/Jabong.com
01.2012 - 06.2012
Communications & Content Consultant
Alive Now Digital India
08.2011 - 12.2012
Communications & Servicing Consultant
Accenture India
01.2011 - 08.2011
HR Consultant
Humanitics Dimensions Software Pvt. Ltd
03.2010 - 09.2010
Defined Benefits Analyst
Hewitt Associates India Pvt. Ltd.
01.2009 - 07.2009
Associate Trainer & Subject Matter Expert
American Express India Pvt. Ltd.
08.2005 - 04.2008
PG Diploma - Journalism
Bhartiya Vidya Bhavan, SP College of Communication & Management
BA (Hons) - English Literature
Delhi University
PGDHRM -
Symbiosis College of Distance Learning