Neha Arya

Manage Category P&L for Indian subcontinent business.

Category growth and expansion.

Strategy planning and execution.

New business development for Print, Digital and Learning verticals in the subcontinent.

New product development.

Marketing.

Internal and External relationship management.

Expertise in Digital Content Creation and Monetization.
Project Manager for Disney, BYJU'S relationship.
Category Marketing: online and offline.
New Business Development.
Lead product innovation and new content development.
Define product rollout strategy by formats and age segment.
Digital content lead.
Competition analysis.
Ensure licensee' product lines reflect Disney quality and brand objectives.
Key account management.

Market research.

Business monetization modelling.

Marketing.

Lead product innovation and new content development.
Define product rollout strategy by formats and age segment.
Digital content lead.
Competition analysis.
Drive category marketing initiatives.
Ensure licensee' product lines reflect Disney quality and brand objectives.
Key account management.
Content creation and monetization.

Recognize the customer's key challenges in their business operations and identify solutions to meet the customer's area of need.

Conceptualise, design and supervise various activities like customer acquisition & relationship programs, referral programs, loyalty programs, promotions, events and launch strategies.

Assist brands to reach, recognise, reward and retain customers, sales teams, channel partners and employees.

Develop media solutions to maximise the visibility of the loyalty programme.

Identify new opportunities within current accounts, utilizing specialized internal resources, to grow revenue, profitability and overall market share.

Delivering the program in estimated timeline and enhancing customer experience.

Forge business alliances with leading brands in the retail industry. Bring them on board through offer contracting and create revenue potential
Strategy planning and execution.
Handled two categories on the website.

Manage the marketing operations for promoting and developing. Customer Engagement and retention programs.

Started as Relationship Executive and got promoted as Asst Manager within a year

Marketing one of the key brands of The TravelPort Group – Discover Insignia India's First True Lifestyle Card, Discover Insignia Kids- World's very first Kids Lifestyle Card and Discover Insignia Pulse- India's First Health & Wellness Card.
Conceptualize, design & execute tactical offers on special days like Diwali, Valentine's Day, Independence day, Friendship day etc.
Assemble and Tie-up for mass offers with local and national retail merchants across 10 major categories ranging from fitness centers to apparels to salons & spas to accessories to restaurants to Fast Food Centers to Electronics stores to Travel Companies and furniture/lifestyle stores.
Planning new tie-ups in the existing categories & looking forward for adding new categories.
Organized various month on month activities (ATL & BTL) and events for alliance partners to boost their sales.

Ensuring that the quality of products used in various RewardPort projects and offerings are of the highest order, creatively selected and within the required cost parameters. To keep a close watch on co-branded and strategic alliances that mat benefit the organization.

Established and implemented business procedures and process improvement.

Started in partnership with 3 college friends in a garage. It was a coaching and development institute for school students from class V to X wherein core subjects like maths , science were taught and equal emphasis being given to personality development, spoken english and improving GK.

Break even in year 1.

PG Diploma

Full- time