Neha Dhakad
Marketing
Indore,MP
Summary
Strategic Marketing Manager specializing in digital campaign management and team leadership. Developed innovative social media strategies that enhanced brand visibility and audience engagement. Skilled in vendor relationship management, content creation, email marketing, and Google AdWords, with a focus on effective recruitment strategies for key roles.
Overview
28
28
years of professional experience
Work History
Marketing Manager
ES Infraserve Pvt. Ltd.
Indore
01.2024 - Current
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Developed and managed digital marketing campaigns.
- Executed social media campaigns that increased audience engagement and brand visibility.
- Analyzed campaign performance to refine marketing tactics and approaches.
- Conducted market research to identify consumer trends and preferences.
- Cultivated partnerships with vendors and collaborators to enhance promotional efforts.
- Generated ideas to increase sales through creative promotions.
- Led cross-functional teams to ensure timely and successful product launches.
- Collaborated with internal teams on product launches and advertising strategies.
- Supervised a team of junior marketers in executing various projects.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Established effective working relationships with sales and agency leadership.
- Produced ideas for promotional events or activities and organized them efficiently.
- Marketed research and analyzed data to identify and define audiences.
- Coordinated with sales teams to develop mutual approaches to problems and opportunities.
- Managed the design and production of promotional materials, such as websites and brochures.
- Coordinated marketing events for showcasing product and service offerings.
- Recommended policy changes to improve marketing tactics and strategies.
- Recommended policy changes to improve marketing tactics and strategies.
Technical Recruitment Consultant
RAC
11.2018 - 12.2020
- Develop and execute effective and efficient recruitment solutions from a variety of sources, applying market knowledge.
- Work with our Talent Sourcing team to develop and maintain talent pools for client groups and pipeline future talent.
- Established strong relationships with hiring managers, candidates, and HR partners to enhance recruitment effectiveness.
- Develop vision and strategy for the talent acquisition team in partnership with the Founders
- Budget planning and management for Talent Acquisition
- Drive key metrics such as "quality of hire", "candidate experience", "cost per hire", "source mix"
- Drive hiring number targets for the firm across the globe through the team
- Strategize and implement campus hiring & engagement framework
- Undertake special strategic projects to enhance hiring capabilities and efficiencies such as "Talent Mapping", " Knowledge Management", "Development of Assessment tools", "Market Intelligence", "Recruitment Marketing & Talent Attraction"
Asst. Manager Human Resource
Webdunia.com (India) Pvt. Ltd.
03.2005 - 10.2008
- Collaborates with Managers to identify and develop key outreach sourcing initiatives to ensure a constant pipeline of talented and diverse applicants.
- Directs internal and external recruitment and placement activities and relationship building with businesses, government and community service agencies, colleges, employment agencies, and search firms
- Managed APAC recruiting resources to meet performance goals: ensured efficient process development and consistent execution for sourcing, recruiting, talent pipeline development, selection, and onboarding; maintained quality of service delivery to hiring managers, HR, business management, and applicants
- Conduct full life cycle recruiting for senior level positions: sourcing, pre-screening, face-to-face interviews, selection and reference checking
- Advance the capabilities of the talent acquisition Manufacturing team by providing on-going coaching, support, and development
- Passion for leading a multi-country full cycle recruiting team in addition to coaching and developing members of the team
- Partnered with HR and executive management to develop workforce plans, budgets, and hiring forecasts for existing and emerging markets
- Reviewed and analyzed data to identify trends and recommended solutions for improving sourcing, retention, candidate experience, and resource management.
- Recruited 100+ entry-level technical profiles from premium engineering colleges across India.
- Recruited 20+ off-roll employees within a week for related project, earning Employee of the Month award.
HR Executive
Zoom Developers Pvt. Ltd.
03.2004 - 03.2005
- Managed recruitment across all levels through campus, lateral, and leadership hiring; sourced top talent via social media, referrals, walk-ins, and corporate engagements for leadership roles.
- Engaged with business leads/recruitment leads to forecast future manpower requirement; catered to additional manpower requirement.
- Facilitated recruitment process for leadership and mid-level positions by collaborating with hiring managers to define job requirements and identify suitable candidates.
- Focused on Management Associate Program to emphasize on sourcing the best talent through cost-effective process; functioned as a SPOC for leadership hiring.
- Worked closely with Corporate communication team for revamping the employer brand strategy through digital recruitment efforts to improve the applicant rate.
- Built data-driven recruitment organization; evolved recruitment metrics and analytics to support decision making, tracked team productivity and program ROI, and managed backend recruiting operations.
- Maintained recruitment dashboard and metrics, sending monthly status reports including joiner's analysis, employee referral analysis, offer analysis, and SLA analysis.
- Maintaining HR relations with employees by making time to time calls and resolving their concerns if any.
- Prelanding HR & info sharing with consultants going from India.
- Support and execute critical HR processes, including compensation, performance management, talent acquisition, talent development and workforce planning
- Drive Talent Management strategies to include workforce planning, succession planning, knowledge transfer and high-potential development
- Drive strategically aligned HR projects using established project management methods and tools
- Implemented performance management processes to evaluate employee performance and provide feedback for continuous improvement.
06.1998 - 04.2001
Education
MBA - HR and Marketing
IBMR, IPS Academy
Indore03-2004
BCA - Computers
DAVV University
Indore05-2001
Skills
- Digital marketing
- SEO activities
- Digital campaign management
- Brand promotion
- Campaign Strategy
- Market Research
- Audience Engagement
- Corporate communications
- Training and Development
- Talent mapping
- Project Coordination
- Time management
- Contract Management
- Brand awareness
- Innovative
- Exceptional Interpersonal Skills
- Effective communication
- Multitasking Abilities
- Ethical practices
Languages
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Marketing Manager
ES Infraserve Pvt. Ltd.
01.2024 - Current
Technical Recruitment Consultant
RAC
11.2018 - 12.2020
Asst. Manager Human Resource
Webdunia.com (India) Pvt. Ltd.
03.2005 - 10.2008
HR Executive
Zoom Developers Pvt. Ltd.
03.2004 - 03.2005
06.1998 - 04.2001
MBA - HR and Marketing
IBMR, IPS Academy
BCA - Computers
DAVV University