NEHA DOGRA
New Delhi
Summary
Extensive media manager with an experience of 10+ years into media planning and execution for all the campaigns. Professional in client servicing with knack for building strong client relationships and delivering consistent results. Known for collaborative team efforts and flexibility in adapting to changing client needs. Expertise in customer relationship management and strategic planning. Skilled in operations management and client servicing, we have honed our approach to media planning and execution, ensuring a seamless experience from campaign inception to billing. Our strategy in cinema advertising, OOH & Radio advertising has been particularly impactful, leading to increased brand awareness and engagement for high-profile clients. Collaborating closely with organizations like Hyundai and Swiggy, we have successfully leveraged a mix of advertising platforms, including OTT, radio, and OOH, to optimize inventory and maximize impact.
Natural leader experienced in driving great team successes by coaching and motivating team members to increase financial profitability, operational efficiency and customer satisfaction. Record of performance in meeting organizational objectives. Excellent interpersonal skills, to work well with others, in both supervisory and support staff roles.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Media Operations Head
Acme Media Creations Pvt Ltd
New Delhi
04.2022 - Current
- Developed and implemented strategies to maximize customer satisfaction.
- Manage day-to-day operations- execution process till billing for any campaign
- Handling OTT proposals for Hotstar, MX Player & Zee5 etc
- Developed strong relationships with clients through regular communication and excellent customer service.
- Coordinated with sales team to upsell additional products and services, boosting revenue growth.
- Oversaw budget, accounting and payroll to meet deadlines
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals
- Analyzed strategic, core and support processes to recommend improvements
- Analyzed customer data to identify opportunities and improve relationships
- Maintained an accurate record of existing and prospective clients
- Responded to client inquiries in a timely and professional manner
- Created and implemented effective marketing campaigns that increased brand awareness in the local community
Operations Media Manager
Acme Media Creations Pvt Ltd.
04.2019 - 03.2022
- Managed relationships with external vendors such as advertising agencies, public relations firms, and media buyers
- Planned and coordinated media campaigns across multiple platforms Cinema, OOH, Radio OTT etc.
- Developed and implemented successful media strategies to increase brand awareness
- Generated ideas for new marketing strategies and campaigns based on customer feedback
- Coordinated product launches with advertising campaigns in order to maximize reach within target markets
- Responded quickly to meet customer needs and resolve problems
- Worked with coworkers to complete tasks
Assistant Manager
Acme Media Creations
07.2015 - 03.2019
- Coordinated product launches with advertising campaigns in order to maximize reach within target markets
- Developed strong working relationships with staff, fostering a positive work environment.
- Planned and coordinated media campaigns across multiple platforms
- Developed a budget for all marketing initiatives and managed expenses accordingly
- Monitored industry trends to identify potential opportunities for growth of the Brands
- Generated ideas for new marketing strategies and campaigns based on customer feedback
- Committed to delivering excellent customer service while working in a fast-paced environment
- Collaborated with the management team to develop strategic plans for business growth and improvement.
Operations Executive
Acme Media Creations
07.2013 - 07.2015
- Manage day-to-day operations- execution process till billing for any campaign
- Strong experience in planning, trafficking, executing, and optimizing direct and programmatic inventory
- Media Planning, strategizing and execution for Cinema Advertising for Corporate Clients
- Oversaw budget, accounting and payroll to meet deadlines
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals
- Analyzed strategic, core and support processes to recommend improvements
- Used data-driven decision-making techniques to identify areas of improvement within operations processes.
Education
Digital Marketing - Digital Media
Diggerperforma
01.2023
PG Diploma - Advertising and Marketing
YMCA
01.2013
Graduation- BA - Hindi Hons.
Delhi University
07.2012
Skills
- Communication skills
- Fast learner
- Internet savvy
- MS Excel
- Planning and organizing
- Deadline-oriented
- Teamwork
- Adaptability
- Persuasive
- Operations management
- Customer service
- Brand awareness
- Compliance monitoring
- Sales support
- Team development
Interests
Travel, Music, Photography, Dancing, Video Editing
Accomplishments
- Handling LG Cinema Campaign & OOH Airport Campaigns- 2024
- Handling Hyundai Cinema Campaigns since- 2022
- Airport OOH Campaign Worth 10 cr, Present, Patanjali Pan India
- OOH Campaign + 6 cities airport OOH campaign
- Media Plan and released a campaign worth 3.65cr for Kia Seltos in 2019
- Media Plan and released a campaign worth 1.09cr, 10/2017, 11/2017, Independent TV Cinema Advertising Campaign
- Released campaign worth 1.9cr, 01/2019, Emirates Airlines Cinema Advertising Campaign
- Media Plan and released a campaign worth 66 lakhs, 08/2020, 10/2020, Independent TV Cinema Advertising Campaign
- OTT Campaign with Hotstar, Zee5 and MX player
Timeline
Media Operations Head
Acme Media Creations Pvt Ltd
04.2022 - Current
Operations Media Manager
Acme Media Creations Pvt Ltd.
04.2019 - 03.2022
Assistant Manager
Acme Media Creations
07.2015 - 03.2019
Operations Executive
Acme Media Creations
07.2013 - 07.2015
PG Diploma - Advertising and Marketing
YMCA
Graduation- BA - Hindi Hons.
Delhi University
Digital Marketing - Digital Media
Diggerperforma
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