NEHA DWIVEDI
Gorakhpur
Summary
Decisive marketing manager with proven experience in driving company growth through creative and innovative strategies. Skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns, resulting in increased market share, brand recognition, and revenue. Adept at cultivating custom-tailored campaigns.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Assistant Marketing Manager
Paytm Money
WFH
03.2023 - Current
- Developed, evaluated, and implemented long-term marketing plans for business growth, increased customer engagement by 17%, and retention by 43%.
- Created and maintained a comprehensive database of customer information to track performance metrics, increasing App visits by 32%.
- Established goals and objectives for the growth team of 5 people, including all communication channels and social media.
- Worked in close conjunction with product managers to establish a clear understanding of user needs.
- Created and introduced the innovative UPI Autopay, resulting in benefits for over 100,000 users.
- Tracked budgets and continuously shared progress of marketing initiatives.
Senior Marketing Executive
SWIGGY
Bangalore
04.2022 - 03.2023
- Spearheaded the development of effective digital marketing campaigns including Push, Email, WhatsApp and SMS to increase brand awareness and engagement
- Developed comprehensive campaign performance reports to support ongoing strategic enhancements
- Monitored and fine-tuned PPC campaigns to meet and exceed objectives.
- Met budget targets through responsible planning and resource allocation.
- Created product promotion plans and marketing initiatives to increase brand awareness and reached a CTR of 9%.
- Planned and executed a variety of personalized projects and cross-pollination journeys.
- Performed diverse trials, tests, and analysis on organic marketing methods to achieve optimal results and decrease budget significantly.
Marketing Specialist
CAMP K12
04.2021 - 04.2022
- Automated a lifecycle email program to enhance click-to-open rates (CTOR) from 5.88% to 25.04%.
- Conducted A/B Testing and analyzed campaign performance to uncover valuable insights, comparing results against objectives for strengths and weaknesses.
- Executed creative marketing strategies through channels like email, SMS, push notifications, and IVRS.
- Lead strategic development and implementation of brand communication strategy to maximize profitable growth and brand image.
Marketing Executive
Silicon India
02.2020 - 04.2021
- Managed 40+ magazine portfolios in U.S., APAC and India with annual revenue worth $12 Million.
- Implemented strategic acquisition deals to improve conversions from 8% to 19%.
- Enhanced the org-level email marketing process to achieve approximately 3% higher conversions.
- Identified consumer trends and preferences through extensive market research.
- Devised effective marketing plans and initiatives to enhance brand recognition.
Education
B.Tech - Electrical Engineering
Guru Nanak Dev Engineering College
Ludhiana01.2020
Diploma - Electrical Engineering
Global Polytechnic College
Amritsar01.2017
Skills
- Marketing campaigns
- HTML
- CSS
- SQL
- CRM expertise
- Social Media Platforms
- Creative direction
- Brand Promotion
- Customer Segmentation
- Digital Marketing
- Marketing Analytics
Custom
- MoEngage
- CleverTap
- Starbust
- Redash and Meta
- Karix
- Wordpress
- Google Firebase
- Kaleyra
- Leadsquared
- GupShup
- Netcore
- Snowflakes
- Appsflyer
- Office 24 By 7
- Figma
- Kenscio
Certification
- HubSpot Email Marketing Certification
- Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
- Social Media Marketing Certification Course
- CleverTap Journey
- Email Marketing: Strategy and Optimization
- LinkedIn Marketing Strategy
Timeline
Assistant Marketing Manager
Paytm Money
03.2023 - Current
Senior Marketing Executive
SWIGGY
04.2022 - 03.2023
Marketing Specialist
CAMP K12
04.2021 - 04.2022
Marketing Executive
Silicon India
02.2020 - 04.2021
- HubSpot Email Marketing Certification
- Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
- Social Media Marketing Certification Course
- CleverTap Journey
- Email Marketing: Strategy and Optimization
- LinkedIn Marketing Strategy
B.Tech - Electrical Engineering
Guru Nanak Dev Engineering College
Diploma - Electrical Engineering
Global Polytechnic College
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