Summary
Overview
Work History
Education
Skills
Hobbies
Timeline
Generic
NEHA GHATAK

NEHA GHATAK

Marketing Strategiest & Brandbuilder
Newtown Kolkata

Summary

A rare blend of strategic thinking and creative intuition, I’m a new-age marketer who has helped shape the digital voice of some of India’s most loved D2C brands - SUGAR Cosmetics, Pintola, Blue Tea, Puma and Attica Gold. From launching Influencer-led campaigns that go viral to building tea brands from scratch, I bring hands-on experience across social media management, content innovation, and creator economy trends. With a knack for turning ideas into execution (and chaos into calendars), I thrive in fast-paced startup ecosystems where resourcefulness is currency and storytelling is strategy. Whether it is managing a 50-member team or crafting campaigns that spark real conversations, I bring not just results, but resonance.

Overview

5
5
years of professional experience
18
18
years of post-secondary education

Work History

Social Media Manager

Attica Gold
Bengaluru
05.2024 - Current
  • Managing social presence across Instagram, Facebook, and YouTube for Attica Gold and Gold Paan Masala, ensuring consistent brand voice and premium positioning.
  • Increased engagement by developing visually rich, culturally relevant content, including regional influencer collaborations and festive campaigns.
  • Monitored trends and platform updates to adopt innovative strategies like reels, meme marketing, and regional-language content.
  • Grew and nurtured an engaged community by delivering content that resonates with aspirational, luxury, and lifestyle audiences.

Founding Team Member

Chai Root
Kolkata
10.2024 - 05.2025
  • Led end-to-end product development for artisanal tea blends—handled formulation, ingredient sourcing, packaging design, and go-to-market strategy.
  • Managed a cross-functional team of 10, overseeing daily operations, task delegation, and conflict resolution to ensure smooth workflow.
  • Spearheaded vendor negotiations, coordinated with designers and packaging partners, and optimized timelines for product readiness.
  • Launched 8+ SKUs under tight deadlines, including Kolkata and Mumbai-style chai blends with functional health ingredients.
  • Collaborated on brand positioning, sampling campaigns, and early-stage D2C rollout via pop-ups and online channels.

Franchise Operations Manager

Foodoholic - Taste N Bite
Kolkata
01.2020 - 12.2024
  • Bagged the Best Growing Franchise of the Year Award
  • Attained customer satisfaction and expanded customer base by 70%
  • Enhanced brand awareness across the target market
  • Strategized for ad copies, blogs, cold emails, ad scripts, and daily communication including newsletters, case studies for clients, and the agency's website, while garnering skills in YouTube ads
  • Developed strategies for social media growth of influencers on a short format content video-app.
  • Ideated, planned, executed, managed, analyzed, edited, and reported on social media marketing initiatives
  • Acquired a turnover of INR 16.2 Lac (approx.) in the 1st year and a turnover of INR 1.2 Cr. (approx.) in the 4th year

Founder’s Office

Excelsior Leathers
05.2024 - 10.2024
  • Managed all aspects of product development, from design to overseeing development, quality assurance and deployment.
  • Developed clear mission, vision and culture for company employees.
  • Made high-level decisions to implement company policies and strategies, improve procedures and grow revenue.
  • Engaged staff in discussions and planning sessions to brainstorm issues, generate new ideas and assess business performance.
  • Assessed new technologies and business practices, ascertaining potential impact on company's operations.
  • Analyzed performance data to identify areas for improvement, leading to a 10% increase in efficiency across departments.
  • Identified opportunities for revenue growth, implementing measures for capitalizing on market needs.
  • Led the expansion into new markets, resulting in a 40% growth in the customer base.

Social Media Executive

Blue Tea India
Delhi
01.2023 - 04.2024
  • Orchestrated social media strategy for the brand
  • Sustained constant communication with cross-functional teams to solve day-to-day problems
  • Participated in creative ideation and brainstorming to improve brand proposition and values to access larger markets and brand TG
  • Collaborated with the CEO, vertical heads, and agencies to materialize and activate 360-degree campaigns
  • Led brand and social media campaigns, along with influencer marketing management, content planning, content execution, and campaign planning and execution
  • Planned social media content for 7 platforms like Instagram, Tiktok, LinkedIn, X (Twitter), Meta, Pinterest, and YouTube
  • Developed and nurtured a community of 2000+ members/loyalists to the brand created content on a product exchange basis, thereby increasing the reach of the brand to new levels
  • Undertook 7+ brand campaigns comprising Indian influencers
  • Proposed and executed UGC ad campaigns on social media platforms along with whitelisting of influencer accounts to have better CTR and conversions as part of performance marketing initiatives
  • Arranged digital campaigns for the entire year in terms of influencer and UGC ads

Freelance Influencer Marketing

PINTOLA - India’s Leading Nut Butter Brand
01.2023 - 12.2023
  • Led end-to-end execution of influencer marketing campaigns for Pintola’s “Protein for Every Body” and “Fuel Your Fitness” series, strategically onboarding fitness influencers, nutritionists, and lifestyle creators across Instagram and YouTube.
  • Increased brand visibility through targeted seeding campaigns with over 200 micro and nano influencers, resulting in a 35% rise in UGC content and 7x ROI on select product pushes.
  • Conceptualized and managed influencer-led recipe content for Pintola High Protein Peanut Butter, aligning storytelling with macro trends like #CleanEating and #VeganProtein.
  • Created influencer briefing documents, campaign calendars, and content hooks tailored to fitness, family, and Gen Z creator personas, maintaining brand voice while driving performance.
  • Collaborated with the internal performance team to A/B test influencer creatives for better ad conversions, contributing to a 14% drop in CAC during campaign periods.
  • Played a pivotal role in transitioning influencer outreach from ad-hoc to structured monthly drops, ensuring consistency in engagement and higher repeat collaborations.
  • Consulted the content and brand teams during the Pintola x Amazon Great Indian Festival sale, enhancing influencer push strategy which resulted in a 20% sales spike week-on-week.

Assistant Social Media Manager

Wordsys Information Technology
Kolkata
07.2022 - 09.2023
  • Augmented the brand value of clients by 40% by deploying a successful content strategy
  • Developed a successful campaign strategy and generated potential leads
  • Increased brand awareness by 35% via Social Media Marketing
  • Expanded the client base by 20% through seeking opportunities for partnership with advertisers
  • Built and executed social media strategy via competitive research, platform determination, benchmarking, messaging, and audience identification
  • Created and optimized company pages within each platform to increase visibility of the company's social content
  • Moderated overall user-generated content in alignment with moderation policy for each community
  • Collaborated with cross-functional teams like internal teams and client teams on all levels including c-levels, advertising agencies, and PR firms to articulate and deliver consistent digital strategy across all marketing channels

Influencer Marketing Executive

SUGAR Cosmetics
Mumbai
01.2023 - 06.2023
  • Spearheaded influencer collaborations for high-impact campaigns such as “Matte As Hell” lipstick relaunch and “SUGAR x Janhvi Kapoor” collection, executing 360° strategies across Instagram, YouTube Shorts, and live-stream shopping platforms.
  • Orchestrated social media takeovers, real-time giveaways, and live streaming events that amplified reach and generated buzz, contributing to a 12% lift in engagement during campaign peaks.
  • Managed influencer CRM for over 150 nano to macro creators, streamlining communication and content delivery within tight timelines, while maintaining brand consistency.
  • Actively tracked campaign KPIs using in-house dashboards and third-party tools, driving real-time content optimizations that improved average story view rates by 20%.
  • Supported change management initiatives within the influencer team by implementing a new content calendar system, improving internal workflow efficiency by 30%.
  • Built strong, long-term relationships with top-performing creators, helping convert one-time collaborators into loyal brand advocates.
  • Represented the brand at influencer networking events, beauty expos, and creator workshops, enhancing personal brand credibility and staying ahead of creator economy trends.

Summer Intern

PUMA
Bengaluru
05.2022 - 07.2022
  • Supported the #FasterFootball campaign for the new ULTRA football boots; developed strategy and tailored content to maximize digital engagement.
  • Conducted content and competitor analysis; delivered insight reports to guide brand decisions.
  • Collaborated on influencer briefs, long-term brand planning, and budget recommendations.

Executive - Content Management & Operations

WORDSYS INFORMATION TECHNOLOGY
Newtown, Kolkata
01.2021 - 05.2022
  • Captured and analyzed appropriate social data/metrics, insights, and best practices, followed by action on the information
  • Curated ad copies and content strategy for the brand
  • Planned the social media calendar and executed campaigns for the brand
  • Enhanced clients' brand recognition by 30% by offering new ideas and fresh content marketing strategies

Education

BBA - Marketing

Amity University Business School
Kolkata
06.2020 - 06.2023

Certificate of Higher Education - Science

Vivekananda Academy
04.2017 - 04.2019

10th - Science

Gospel Home School
Kolkata
04.2004 - 04.2017

Skills

Strategic Brand Building: Expertise in developing and scaling a D2C brand with a focus on premium product innovation and consumer-centric strategies

Leadership & Team Development: Proven ability to lead cross-functional teams, foster collaboration, and align team goals with organisational objectives

Digital Marketing & Growth Strategies: Mastery in crafting performance-driven campaigns across social media, influencer platforms, and paid media channels to drive brand awareness and revenue growth

Content Strategy & Storytelling: Adept at creating impactful narratives that connect with diverse audiences, enhancing brand loyalty and engagement

E-Commerce & Marketplace Optimisation: Experience in launching and managing e-commerce platforms, optimising product listings, and driving conversions

Data-Driven Decision Making: Skilled in leveraging analytics tools to measure campaign effectiveness and inform business decisions

Supply Chain & Vendor Management: Expertise in sourcing, quality control, and building sustainable partnerships with suppliers and farmers

Product Development: Competence in R&D for developing innovative blends, ensuring customer retention, and maintaining competitive differentiation

Brand Collaboration & Networking: Proficient in establishing meaningful partnerships and fostering collaborations with key stakeholders and industry leaders

Hobbies

Outside of work, I am deeply rooted in the wisdom of the Bhagavad Gita and Mahabharata, finding strength and strategy in ancient texts. I write poetry, perform stand-up comedy, and channel my life experiences into words that heal and empower.

In 2024, I authored my first book, Strength Prevails, a raw and powerful memoir about surviving narcissistic abuse, navigating corporate politics, and rising stronger through faith, and self-worth. It is not just a story, it is a reminder that even in darkness, we can choose to rebuild the light.

Timeline

Founding Team Member

Chai Root
10.2024 - 05.2025

Social Media Manager

Attica Gold
05.2024 - Current

Founder’s Office

Excelsior Leathers
05.2024 - 10.2024

Social Media Executive

Blue Tea India
01.2023 - 04.2024

Freelance Influencer Marketing

PINTOLA - India’s Leading Nut Butter Brand
01.2023 - 12.2023

Influencer Marketing Executive

SUGAR Cosmetics
01.2023 - 06.2023

Assistant Social Media Manager

Wordsys Information Technology
07.2022 - 09.2023

Summer Intern

PUMA
05.2022 - 07.2022

Executive - Content Management & Operations

WORDSYS INFORMATION TECHNOLOGY
01.2021 - 05.2022

BBA - Marketing

Amity University Business School
06.2020 - 06.2023

Franchise Operations Manager

Foodoholic - Taste N Bite
01.2020 - 12.2024

Certificate of Higher Education - Science

Vivekananda Academy
04.2017 - 04.2019

10th - Science

Gospel Home School
04.2004 - 04.2017
NEHA GHATAKMarketing Strategiest & Brandbuilder