A rare blend of strategic thinking and creative intuition, I’m a new-age marketer who has helped shape the digital voice of some of India’s most loved D2C brands - SUGAR Cosmetics, Pintola, Blue Tea, Puma and Attica Gold. From launching Influencer-led campaigns that go viral to building tea brands from scratch, I bring hands-on experience across social media management, content innovation, and creator economy trends. With a knack for turning ideas into execution (and chaos into calendars), I thrive in fast-paced startup ecosystems where resourcefulness is currency and storytelling is strategy. Whether it is managing a 50-member team or crafting campaigns that spark real conversations, I bring not just results, but resonance.
Strategic Brand Building: Expertise in developing and scaling a D2C brand with a focus on premium product innovation and consumer-centric strategies
Leadership & Team Development: Proven ability to lead cross-functional teams, foster collaboration, and align team goals with organisational objectives
Digital Marketing & Growth Strategies: Mastery in crafting performance-driven campaigns across social media, influencer platforms, and paid media channels to drive brand awareness and revenue growth
Content Strategy & Storytelling: Adept at creating impactful narratives that connect with diverse audiences, enhancing brand loyalty and engagement
E-Commerce & Marketplace Optimisation: Experience in launching and managing e-commerce platforms, optimising product listings, and driving conversions
Data-Driven Decision Making: Skilled in leveraging analytics tools to measure campaign effectiveness and inform business decisions
Supply Chain & Vendor Management: Expertise in sourcing, quality control, and building sustainable partnerships with suppliers and farmers
Product Development: Competence in R&D for developing innovative blends, ensuring customer retention, and maintaining competitive differentiation
Brand Collaboration & Networking: Proficient in establishing meaningful partnerships and fostering collaborations with key stakeholders and industry leaders
Outside of work, I am deeply rooted in the wisdom of the Bhagavad Gita and Mahabharata, finding strength and strategy in ancient texts. I write poetry, perform stand-up comedy, and channel my life experiences into words that heal and empower.
In 2024, I authored my first book, Strength Prevails, a raw and powerful memoir about surviving narcissistic abuse, navigating corporate politics, and rising stronger through faith, and self-worth. It is not just a story, it is a reminder that even in darkness, we can choose to rebuild the light.