Summary
Overview
Work History
Education
Skills
Timeline
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Neha Goyal

Neha Goyal

Growth and Marketing Expert
Gurugram

Summary

Strategic marketing leader with 12+ years of experience driving growth through performance marketing, brand building, and digital innovation. Proven expertise in scaling digital campaigns, leading cross-functional teams, and leveraging data-driven strategies to deliver impactful results across sectors. Skilled at integrating emerging technologies such as AI chatbots to optimize customer acquisition and engagement. Experienced across angel investing, manufacturing, edtech, and digital-first platforms - bringing flexibility and the ability to adapt strategies across industries, audiences, and growth goals.

Overview

10
10
years of professional experience
6
6
years of post-secondary education

Work History

Growth & Marketing Manager

Inflection Point Ventures (IPV)
07.2022
  • Drove 20% YoY growth in investor acquisition by crafting a strategic brand communication plan across digital, offline, and influencer channels.
  • Led integrated marketing campaigns, aligning cross-functional teams across content, product, design, and partnerships to ensure brand consistency and timely execution.
  • Spearheaded IPV’s first-ever national TV ad campaign, aired during Shark Tank India, achieving 10M+ impressions across Tier 1 cities and boosting brand visibility among early-stage investors.
  • Drove a 30% increase in event attendance and 20% boost in digital engagement across online and offline formats (200–500+ participants), through targeted performance marketing.
  • Increased digital conversions by 40% at scale, optimizing funnel performance across Meta, Google, and LinkedIn Ads, generating 1500+ qualified leads per month.
  • Launched 15+ alumni communities every year, focused on premium institutions like IITs, IIMs, ISB, and NITs to build deeper engagement with high-potential investors.
  • Initiated AI integration with the lead chatbot, enhancing lead nurturing, automating responses, and improving conversion readiness.
  • Orchestrated IPV’s first flagship offline event, featuring a celebrity speaker and 500+ HNI attendees, fully managed in-house, including marketing, outreach, and guest curation.
  • Developed IPV’s first comprehensive brand book, redefining tone, visual identity, and CX touchpoints to align with investor-first positioning.
  • Mentored and scaled a high-performing marketing team, building process frameworks for campaign planning, reporting, and performance tracking.

Marketing Communication Specialist

Saint-Gobain Abrasives
09.2021 - 06.2022
  • Managed B2B marketing communications for key partner accounts contributing to 1/3rd of total annual abrasive sales.
  • Transitioned physical product launch formats to fully virtual within 2 weeks, enabling continuity and engagement during lockdown.
  • Led the digital-first launch of Vitron7 and Spitfire Xtreme, overseeing branding, creative development, and multi-channel rollout.
  • Established and optimized the Amazon e-commerce storefront, enhancing visibility and streamlining order fulfillment.
  • Onboarded and managed one of Saint-Gobain’s largest creative agencies, overseeing content curation, timely delivery, and performance tracking through structured reporting.
  • Drove a successful IMTEX virtual campaign leading to a 20% increase in qualified RFQs via targeted outreach.

Digital Marketing Executive

Saint-Gobain Abrasives
06.2017 - 08.2021
  • Scaled the brand’s digital presence from scratch, growing the audience to 55K+ across platforms.
  • Launched integrated social campaigns resulting in a 50% uptick in engagement and lead volume.
  • Mapped end-to-end customer journey for the first time, conducting 300+ stakeholder interviews to identify pain points and drive improvements in invoicing and scheme settlement processes.
  • Enhanced lead tracking process, improving qualified lead conversion by 50%.
  • Worked on on-page SEO and content elements for the website in coordination with the global team, resulting in 2% increase of sessions.

Founding Team Member

CultureAlley (Hello English App)
06.2012 - 06.2017
  • Managed INR 11 million/month performance marketing budget, achieving 10M+ app installs.
  • Conceptualized social media posts under periodic campaigns and monitored user feedback.
  • Sourced and managed around 80 freelance language teachers and translators across 10 languages to ensure timely completion of content translation and review for launching new languages on App.
  • Developed interactive content of 2 languages for learners on ‘Culture Alley’ website and facilitated technical team in developing a user-friendly platform.

Education

Post Graduate Diploma - Education Administration

Symbiosis
01.2011 - 01.2013

Bachelor of Education -

MGS University
01.2010 - 01.2011

B.Sc. - Biotechnology

University of Rajasthan
01.2006 - 01.2009

Skills

Performance Marketing (Google Ads & Meta Ads, A/B testing, Google Analytics, GA4)

Brand Strategy & Identity Development

Digital Campaign Management

AI & Chatbot Integration for Lead Nurturing

Cross-Functional Team Leadership & Stakeholder Management

Content Strategy & Social Media Growth

Data-Driven Decision Making & Marketing Analytics

CRM Tools (Salesforce)

Email Marketing

Timeline

Growth & Marketing Manager

Inflection Point Ventures (IPV)
07.2022

Marketing Communication Specialist

Saint-Gobain Abrasives
09.2021 - 06.2022

Digital Marketing Executive

Saint-Gobain Abrasives
06.2017 - 08.2021

Founding Team Member

CultureAlley (Hello English App)
06.2012 - 06.2017

Post Graduate Diploma - Education Administration

Symbiosis
01.2011 - 01.2013

Bachelor of Education -

MGS University
01.2010 - 01.2011

B.Sc. - Biotechnology

University of Rajasthan
01.2006 - 01.2009

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