Summary
Overview
Work History
Education
Skills
Software
Accomplishments
Timeline
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Neha Gupta

Senior Executive Wholesale
Flat No. 404,United Homes, 13th Cross, Pai Layout, Bengaluru,Karnataka

Summary

Competent professional with 8 years of experience in category management, strategic alliances, brand partnership management, channel distribution management, offline sales promotions, planning & strategy, retail merchandising, process improvement, customer experience development across retail industry in Fashion/Lifestyle category

Overview

8
8
years of professional experience
18
18
years of post-secondary education

Work History

Senior Executive Sales

Fossil India Pvt. Ltd.
Bangalore , Karnataka
04.2019 - Current

Key Deliverables: Helios, Central, JW, Boutiques, Travel retail & South Asia Market (Bangladesh)


1) Develop the annual business targets for the respective regions and partners.


2) Monitor the sales performance of partners against the targets in the periodically basis.


3) Prepare and maintain documents, presentations and XL- reports related to performance, sales data and business developments -Business correspondence and conducting meetings with partners for business review and development, liaison and negotiate for business requirement.


4) Liasioning with business partners -Negotiation and Identifying business development opportunities


5) Reviewing the store wise stock gap of each partner and take the corrective actions accordingly.


6) Create and seek approvals on marketing plans, BTL/ATL/ Digital activities and budgets for partners


7) Collaborates with different departments to execute and action, Stock allocation, Orders, Invoicing, replenishments, deliveries, timely follow-ups and feedback -Ensure compliance to Standard Operating Procedures and help in setting up and executing all process improvements initiatives

Merchandiser Modern Retail

Casio India Pvt. Ltd.
New Delhi, New Delhi
01.2017 - 03.2019

Key Deliverables: SS, LS, Central & Just Watches


1) Sales, Margin Planning & Performance Review:


a) Plan and finalize the sales, margin and inventory for Watch


b) Provide direction on category mix, price mix and option mix to Buying


c) Review sales performance & base stock for necessary action


d) Provide in season promotional plan & EOSS markdown plans


e) Provide sell thru and Productivity analysis of the season for corrections


f) Regularly collect and analyze product feedback from the Retail team


2) Inventory Management:


a) Ensure timely delivery and availability of stocks at the store and manage stock norms


b) Forecast and plan inventory for Retail Chain to ensure adequate stock at any point of time


c) Perform gap analysis post launch and propose appropriate corrections


d) Initiate RTV at the end of season wherever necessary


e) Ensure optimum inventory levels are maintained at regions keeping in mind store requirements as well as working capital constraints

Assistant Manager

Arise India Ltd
New Delhi, New Delhi
06.2014 - 01.2017

Key Deliverables: Amazon, Flipkart, Paytm, E-bay, Shopclues, Askmebazaar, Snapdeal


1. Strategic Tie up with Ecommerce marketplaces like Snapdeal, Flipkart, Amazon, Paytm, E-bay, Shopclues, Askmebazaar to drive business across categories like Home Appliances( LED TV etc) , Small Appliances( Mixer Grinder, Pop Up toaster Etc)


2. Managing complete face of ARISE products at marketplaces for Product listing, Product Promotions, photography, Product PR in line with brand guidelines


3. Managing day to day operations and devising innovative ways for pushing online sales for ARISE and its allied brands products on internet


4. Handling complete team of warehouse, operations, accounts, customer care etc for smooth business


5. Managing Payment reconciliation and collections at every shopping portal.

Education

Bachelor of Technology - Electronics & Communication

UPTU
05.2007 - 06.2011

MBA - Business Administration, Marketing And IT

Birla Institute of Technology, Mesra Ranchi
Noida
05.2012 - 06.2014

12th - Science

BISSS
Bokaro Steel City
05.2005 - 03.2007

10th -

BISSS
04.1995 - 03.2005

Skills

Inventory Management

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Software

MS Windows (XP,7,8,10,13)

MS Office, Advanced Excel

MS Navision ERP 13

Accomplishments

  • Promoted as Watch Merchandiser in Casio for business excellence in Modern Retail Department in June, 14.
  • Expansion of GS SIS in Shoppers Stop thereby posting a growth of 45% in H1,17 and 53% IN H2,17
  • Ensured rigorous follow ups on ageing stock and triggered more frequent IBT to reduce RTV, thereby brought down RTV from 9% to 5%

Timeline

Senior Executive Sales

Fossil India Pvt. Ltd.
04.2019 - Current

Merchandiser Modern Retail

Casio India Pvt. Ltd.
01.2017 - 03.2019

Assistant Manager

Arise India Ltd
06.2014 - 01.2017

MBA - Business Administration, Marketing And IT

Birla Institute of Technology, Mesra Ranchi
05.2012 - 06.2014

Bachelor of Technology - Electronics & Communication

UPTU
05.2007 - 06.2011

12th - Science

BISSS
05.2005 - 03.2007

10th -

BISSS
04.1995 - 03.2005
Neha GuptaSenior Executive Wholesale