Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies and Interests
Languages
Personal Information
Languages
Timeline
Generic
NEHA GUPTA

NEHA GUPTA

Gurugram

Summary

Dynamic Senior Merchandiser with proven expertise at FALABELLA, adept at vendor negotiation and product development. Successfully led teams to exceed achievement goals while ensuring quality standards. Strong communicator with a keen understanding of industry trends, driving innovative merchandising strategies that enhance customer satisfaction and profitability.

Overview

11
11
years of professional experience

Work History

Senior Merchandiser

FALABELLA (shearvan), INDIA
12.2024 - Current
  • Managed team of buyers ensuring their work met deadlines, budgets and other expectations.
  • Monitored weekly, monthly and quarterly achievement goals.
  • Negotiated contracts with vendors to ensure competitive prices while maintaining quality standards.
  • Identified needs of customers promptly and efficiently.

PD TO PRODUCTION: FOOTWEAR & ACCESSORIES MERCHANDISER

KGS Sourcing India Pvt. Ltd.
04.2020 - 12.2024
  • Company Overview: (Buying house)
  • Working with brand like- La Redoute, Monoprix, Movitex, NA-KD, Akiabara, MQ, Colloxy, Elcorte
  • Leading, managing and driving accessories categories conceptualization, ensures feasibility of designs, meeting price points, merchandising needs and product creation timelines.
  • Communicating & presenting design concepts; producing presentation materials.
  • Supervise preparation in terms of technicality & quality.
  • (Buying house)
  • Created merchandising plans based on customer buying habits and trends in the industry.

PD SOURCING MERCHANDISER

Koovs Marketing Consulting Pvt. Ltd.
08.2018 - 03.2020
  • Company Overview: (Buying house)
  • Executes seasonal and short-term sourcing plans, utilizing knowledge of footwear sourcing to meet line financial, quality, safety and terms of engagement.
  • Must communicate capacity and price requirements to meet line margin and delivery requirements.
  • Would be involved in product execution from PD to delivery and maintain tracker for follow up.
  • (Buying house)

FOOTWEAR MERCHANDISER

Regency Impex
08.2016 - 08.2018
  • Company Overview: (Export house)
  • Product developments as per buyer's norms.
  • Supervise preparation of technically correct samples.
  • Working on different patterns of KIDS.
  • Specification sheet for particular design.
  • Costing Sheet as per the design.
  • Good knowledge of leather.
  • (Export house)

DESIGNING

Aura International (Sole Threads) Prime Polyrubs Pvt. Ltd.
07.2014 - 03.2016
  • Company Overview: (BATA manufacture)
  • Designing and costing of open & close footwear.
  • (BATA manufacture)

DESIGNER CUM MERCHANDISING

Zeta leathers
01.2014 - 06.2014
  • Company Overview: (Export house)
  • Source Materials like Trims & necessary accessories, leather, sole, insoles Prepare & Execute Timed action plan to ensure delivery of shipments worldwide at right time.
  • Liaison with various departments & customers to ensure smooth work flow.
  • (Export house)

Intern

Red Chief & Dizah International
  • Training in Technical features of various departments.
  • Materials Handling, Cutting, Consumption Calculation & Costing.
  • Upper closing, Lasting & finishing, Bottom Components of Footwear.
  • Quality Control and Management from customer requirement to final delivery.

Education

B.Sc - Footwear technology

FDDI Footwear Design & Development Institute
01.2014

HIGHER SECONDARY -

KANPUR INTERMEDIATE
01.2010

HIGH SCHOOL -

THE DON BOSCO SCHOOL
01.2008

Skills

  • Vendor negotiation
  • Time management
  • Product development
  • Effective communication
  • Knowledge of Industry
  • Computer skills

Accomplishments

  • Certificate of Recognition for Founder's day Fashion Show (2012)
  • 5 Gold medals in pyramid at school level.

Hobbies and Interests

  • Designing & colouring to make the world a beautiful place.
  • Internet surfing.
  • Online shopping.

Languages

  • English
  • Hindi

Personal Information

  • Date of Birth: 05/09/92
  • Gender: Female
  • Nationality: Indian
  • Marital Status: Married

Languages

Hindi
First Language
English
Advanced (C1)
C1

Timeline

Senior Merchandiser

FALABELLA (shearvan), INDIA
12.2024 - Current

PD TO PRODUCTION: FOOTWEAR & ACCESSORIES MERCHANDISER

KGS Sourcing India Pvt. Ltd.
04.2020 - 12.2024

PD SOURCING MERCHANDISER

Koovs Marketing Consulting Pvt. Ltd.
08.2018 - 03.2020

FOOTWEAR MERCHANDISER

Regency Impex
08.2016 - 08.2018

DESIGNING

Aura International (Sole Threads) Prime Polyrubs Pvt. Ltd.
07.2014 - 03.2016

DESIGNER CUM MERCHANDISING

Zeta leathers
01.2014 - 06.2014

Intern

Red Chief & Dizah International

B.Sc - Footwear technology

FDDI Footwear Design & Development Institute

HIGHER SECONDARY -

KANPUR INTERMEDIATE

HIGH SCHOOL -

THE DON BOSCO SCHOOL

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