Neha Vineet Joshi
Summary
A dynamic professional with over 16+ years of diverse experience spanning Content Writing, Copywriting, Proofreading, Marketing Communications, Public Relations, Online Reputation Management, and Business Development.
Overview
19
19
years of professional experience
Work History
Assistant Vice President – Brand, PR and Communications
AU Small Finance Bank
07.2019 - Current
- Content Strategy and Development: Collaborated with leadership to align content with strategic goals, ensuring relevance and effectiveness for targeted audiences.
- Produced high-quality content, including blog posts, website copy, newsletters, social media captions, email campaigns, press releases, and other communication materials.
- Translated product features into compelling value propositions tailored for key audience segments.
- Brand Voice and Consistency: Developed and maintained a consistent brand voice across all content, adapting style and tone for different platforms and audience segments.
- Oversaw creative direction for design teams to ensure cohesive visual and written storytelling.
- Website and Blog Management: Managed website content updates, ensuring accuracy, relevance, and alignment with brand messaging.
- Edited and refined articles for the company blog to engage target audiences and drive traffic.
- Annual Report Management: Led the preparation and finalization of the annual report, ensuring accuracy, clarity, and alignment with the organization's brand image.
- PR and Communication Leadership: Designed and implemented a comprehensive PR strategy, fostering strong relationships with media outlets, journalists, and industry influencers.
- Organized press conferences and media briefings, securing positive publicity and enhancing brand visibility.
- Measured and reported PR performance metrics to stakeholders, highlighting areas of success and opportunities for improvement.
- Award and Recognition Campaigns: Conducted research to identify award opportunities and crafted impactful submissions showcasing KPIs and achievements.
Content Writer
Aiwa Digital Solutions
11.2017 - 06.2019
- Producing high-quality articles on a wide range of technical and non-technical subjects.
- Editing and revising articles as required.
- Conducting thorough web research to gather relevant data and images for assigned articles.
- Crafting social media and commercial ads, as well as email content for promotional purposes.
- Writing web content for the department's website.
FreeLancer – Content Projects
09.2016 - 11.2017
- Independent content writing for companies such as Lyberate.com, Sainirnay, TazaTadka.com.
- Creating original, well-researched, and error-free articles.
- Conducting in-depth research to provide informative and fact-rich content.
- Adhering to defined quality standards and format guidelines.
Business Development Manager – South Region
Clonect Solutions Private Limited
01.2016 - 08.2016
- Establishing and maintaining relationships with key professionals, industry leaders, senior executives and media within relevant vertical markets.
- Delivering strategic marketing information required to market products, including detailed information on the target market both in terms of industry sectors and disciplines and geographic markets, relevant industry associations, industry publications, and competitive events.
CHIEF MANAGER – Bangalore
Kotak Life Insurance
04.2007 - 01.2016
- Identify new Marketing strategies to generate business growth through campaign marketing.
- Maintain excellent relations with internal & external marketing functions.
- Executing e-mail marketing programs.
Unit Manager – Banc assurance – DCB Bank
Birla Sun Life Insurance
05.2006 - 04.2007
- Ensuring training, supporting, motivating and coaching the channel partner to increase the Business volumes, and improvise on the process management.
- Implementing new branding and promotional activities with the channel partners for business development.
Education
MBA - Marketing
PUNE UNIVERSITY
BSC - Microbiology
MUMBAI UNIVERSITY
Higher secondary Certification - undefined
MAHARASHTRA STATE BOARD
Certification in Digital Marketing - undefined
NIDM
BangaloreSkills
customer-facing content creation
proofreading
collaboration
cross-functional teamwork
content innovation
brand storytelling
content strategy
PR management
brand consistency
value proposition development
Timeline
Assistant Vice President – Brand, PR and Communications
AU Small Finance Bank
07.2019 - Current
Content Writer
Aiwa Digital Solutions
11.2017 - 06.2019
FreeLancer – Content Projects
09.2016 - 11.2017
Business Development Manager – South Region
Clonect Solutions Private Limited
01.2016 - 08.2016
CHIEF MANAGER – Bangalore
Kotak Life Insurance
04.2007 - 01.2016
Unit Manager – Banc assurance – DCB Bank
Birla Sun Life Insurance
05.2006 - 04.2007
MBA - Marketing
PUNE UNIVERSITY
BSC - Microbiology
MUMBAI UNIVERSITY
Higher secondary Certification - undefined
MAHARASHTRA STATE BOARD
Certification in Digital Marketing - undefined
NIDM