NEHA KAPOOR
Summary
Senior content and communications leader with 17+ years of experience spanning PR, brand strategy, editorial, digital content, and client management. Currently an Account Director at V360 Group, where I lead multi-sector content strategy for brands across industries. Proven track record of building insight-driven narratives, managing and mentoring cross-functional teams, and delivering measurable impact across B2B and B2C landscapes. A versatile storyteller who combines editorial rigour with strategic thinking — adept at owning the client relationship from brief to delivery.
Overview
17
17
years of professional experience
12
12
Certification
Work History
Account Director – Content
V360 Group
08.2021 - Current
- Lead content strategy and brand storytelling for a diverse portfolio spanning SaaS, technology, automobile, telecom, and lifestyle sectors
- Partnered with clients and internal teams to develop insight-driven communication strategies that aligned with and supported business objectives
- Managed and mentored cross-functional teams, ensuring high-quality execution of campaigns and deliverables that met client expectations
- Drove executive communication and LinkedIn thought leadership initiatives for senior stakeholders, enhancing brand visibility and engagement
- Progressed rapidly through three promotions: Senior Manager → Associate Account Director → Account Director, reflecting consistent delivery and client trust.
- Currently undergoing media training and spokesperson preparedness to further strengthen brand representation
capabilities.
Content Strategist (Co-founder role)
The Meat & Cheese Company
11.2020 - 08.2021
- Co-led content and brand strategy, enhancing digital presence and audience connection
- Developed and executed social media storytelling frameworks, increasing brand visibility and engagement
- Built brand voice and audience engagement strategy, establishing a cohesive identity and fostering community interaction
Senior Writer
PopXO
11.2019 - 11.2020
- Developed high-performing content for lifestyle verticals (fashion, beauty, trends, weddings) that resonated with target audiences
- Drove audience growth through engaging, trend-driven storytelling that increased reader engagement
- Crafted engaging content for diverse digital platforms and target audiences.
- Collaborated with designers to enhance visual storytelling in articles and campaigns.
- Researched trending topics to ensure relevance and audience interest in writing.
Freelance Script Writer & Voice Artist
The Times of India
10.2018 - 11.2019
- Crafted compelling scripts and voiceovers that enhanced digital entertainment content engagement
- Created dynamic multimedia storytelling formats that captivated diverse audiences
- Developed engaging scripts for news segments and feature stories.
- Collaborated with editors to refine content for clarity and impact.
- Researched current events to ensure accurate and timely information.
Editor
Verite News (Startup)
05.2015 - 11.2017
- Led editorial operations from ideation to content quality control, enhancing overall content coherence
- Managed junior writers, ensuring consistent tone and output across all published materials
- Edited articles for clarity and coherence, adhering to editorial guidelines.
- Collaborated with writers to enhance content quality and relevance.
- Managed editorial calendar, ensuring timely publication of news stories.
Sub Editor & Social Media Manager
Dainik Bhaskar Group
04.2013 - 04.2015
- Developed social media strategy and curated homepage content for English platform, enhancing user experience
- Edited and published digital content, increasing audience engagement through targeted topics
- Edited articles for clarity, consistency, and adherence to style guidelines.
- Collaborated with writers to enhance story angles and improve content quality.
- Reviewed submissions for accuracy, grammar, and overall readability before publication.
Education
PG Diploma - Journalism
Sri Aurobindo Centre For Arts & Communication
Bachelor’s - Mass Communication
Asian School of Media Studies
Skills
- Content Strategy
- Editorial Strategy
- Integrated Campaign Planning
- Brand Storytelling
- PR & Corporate Communications
- Stakeholder management
- Thought leadership
- Multi-Industry Content Expertise
- Team Leadership & Mentoring
- Narrative Building
Certification
- On-Camera Media Training and Public Speaking - Udemy
– Media & Communication Training – Udemy
– Anyone Can Lead: How to Become a Next Generation Leader – Udemy
– Generative AI Foundations – UpGrad
– Public Speaking and Effective Communication Training – Udemy
– Marketing: How to Use High-Impact Storytelling – LinkedIn Learning
– Nano Tips to Overcome Your Fear of Public Speaking with Nausheen I. Chen – LinkedIn Learning
– Managing Small Stresses Before They Create Big Problems – LinkedIn Learning
– Leadership: Practical Leadership Skills – Udemy
– Better Business Writing Skills – Udemy
– Basics of Stocks & Mutual Funds – The Economic Times
– Spoken English – British Council & Macmillan Education India
– Media & Communication Training – Udemy
– Anyone Can Lead: How to Become a Next Generation Leader – Udemy
– Generative AI Foundations – UpGrad
– Public Speaking and Effective Communication Training – Udemy
– Marketing: How to Use High-Impact Storytelling – LinkedIn Learning
– Nano Tips to Overcome Your Fear of Public Speaking with Nausheen I. Chen – LinkedIn Learning
– Managing Small Stresses Before They Create Big Problems – LinkedIn Learning
– Leadership: Practical Leadership Skills – Udemy
– Better Business Writing Skills – Udemy
– Basics of Stocks & Mutual Funds – The Economic Times
– Spoken English – British Council & Macmillan Education India
Key Differentiators
- 15+ years across media, digital, and agency ecosystems
- Proven ability to handle multi-industry brand portfolios
- Strong blend of editorial depth + strategic thinking
- Experience in CXO-level communication & personal branding
- Consistent career growth into leadership roles
Accomplishments
- Adgully Women Disruptors Award — Excellence in the Field of Content (2023)
Recognised by Adgully as a Women Disruptor for outstanding contribution and excellence in content — one of the media & communications industry's most respected recognitions for women leaders.
- One of my clients, Aqauconnect, bagged the ET Kaleido Award for the Best Communication Campaign (Silver) in the Enterprise Tech (B2B) category. They acknowledged my efforts and contribution to the win on the public platform. - https://www.linkedin.com/feed/update/urn:li:activity:7058705152366579712/
Recognised by Adgully as a Women Disruptor for outstanding contribution and excellence in content — one of the media & communications industry's most respected recognitions for women leaders.
- One of my clients, Aqauconnect, bagged the ET Kaleido Award for the Best Communication Campaign (Silver) in the Enterprise Tech (B2B) category. They acknowledged my efforts and contribution to the win on the public platform. - https://www.linkedin.com/feed/update/urn:li:activity:7058705152366579712/
Timeline
Account Director – Content
V360 Group
08.2021 - Current
Content Strategist (Co-founder role)
The Meat & Cheese Company
11.2020 - 08.2021
Senior Writer
PopXO
11.2019 - 11.2020
Freelance Script Writer & Voice Artist
The Times of India
10.2018 - 11.2019
Editor
Verite News (Startup)
05.2015 - 11.2017
Sub Editor & Social Media Manager
Dainik Bhaskar Group
04.2013 - 04.2015
PG Diploma - Journalism
Sri Aurobindo Centre For Arts & Communication
Bachelor’s - Mass Communication
Asian School of Media Studies