Neha Kaushik
Gurugram
Summary
Diligent and ambitious deputy manager with several years of industry experience. Possesses exceptional leadership and conflict resolution skills. Committed to ensuring that all associates deliver the utmost level of customer service.
Overview
16
16
years of professional experience
Work History
Deputy Manager
Wipro- Meta
Gurugram
03.2022 - Current
- Developed and implemented comprehensive digital marketing strategies aligned with overall business objectives.
- Lead and mentor a team of digital marketing professionals, providing guidance and support to ensure successful campaign execution.
- Led strategic initiatives to enhance operational efficiency across multiple departments.
- Consult with clients and internal teams to design, develop, and implement strategies and tactics to achieve communications, marketing, and digital engagement goals.
- Developed team atmosphere to drive supportive and productive work environment.
- Maintained positive relationships with stakeholders by responding promptly to inquiries, requests and complaints.
- Monitored budgeting, forecasting, planning and reporting activities of the department.
- Facilitated workshops to enhance employee skills and knowledge retention.
Deputy Manager
WNS Global Services, Google
02.2019 - 03.2022
- Oversee, design, build, and maintain the client's social media presence.
- Measure and report the performance of all digital marketing campaigns, and assess it against goals.
- Measure and report the performance of all digital marketing campaigns, and assess them against goals (ROI and KPIs).
- Identify trends and insights, and optimize spending and performance based on the insights.
- Brainstorm new, creative growth strategies.
- Plan, execute, and measure experiments, and conversion tests.
- Collaborate with internal teams to create landing pages, and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption, where appropriate.
Process Specialist
Cognizant - Google
09.2017 - 11.2018
- Plan and execute multi-channel marketing campaigns.
- Collaborate with creative and content teams to develop campaign materials.
- Monitor and analyze campaign performance metrics.
- Optimize campaigns based on data-driven insights.
- Manage the budget and allocate resources effectively.
- Ensure campaigns are aligned with brand guidelines and business objectives.
- Report on campaign performance to stakeholders.
- Stay updated with industry trends and best practices.
Senior Executive
Cognizant- Google
09.2014 - 08.2017
- Google Ads
- Managed advertisers’ Google Ads/Merchant/Analytics account including their campaigns that would help them promote their advertisements on Google Search Engine over emails/calls/hangouts
- Calculated best practices to obtain the maximum return on investment through clicks, impressions, and overall customer engagement
- Managed campaigns, suggested strategies to get ROI
- Handled IN, AU-NZ and US market
Tech Executive
07.2013 - 08.2014
- Overseeing technical operations includes directing the implementation and administration of all information technology services for an organization.
Kurushetra University, Btech
06.2009 - 05.2013
Skills
- Meta- Media Planning Professional
- Meta- Media buying Professional
- Meta- Digital marketing associate
- Google- Search Advertising
- Google- Display Advertising
- Google- Shopping
- Meta AI
- Campaign optimization
- Budget management
- Strategic planning
- Performance analysis
- Social media management
- Workshop facilitation
- Coaching techniques
- Cross-department collaboration
- Campaign management
Personal Information
Timeline
Deputy Manager
Wipro- Meta
03.2022 - Current
Deputy Manager
WNS Global Services, Google
02.2019 - 03.2022
Process Specialist
Cognizant - Google
09.2017 - 11.2018
Senior Executive
Cognizant- Google
09.2014 - 08.2017
Tech Executive
07.2013 - 08.2014
Kurushetra University, Btech
06.2009 - 05.2013
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