Neha Kumari
Performance marketer
Bengaluru
Summary
Dynamic Performance Marketing Executive with a proven track record at Born Hi Digital, excelling in digital advertising and team leadership. Mastered Google Ads and social media campaigns, driving brand visibility and user engagement. Leveraged market research and digital marketing skills to surpass ROI goals, demonstrating a keen ability for strategic marketing and cross-functional collaboration.
Overview
6
6
years of professional experience
Work History
Performance Marketing Executive
Born Hi Digital
Bengaluru
07.2024 - Current
- Expertise in creating and managing campaigns on Facebook, Meta, and Google platforms
- Proven ability in optimizing Google Ads through thorough keyword research and competitor analysis
- Develops and executes data-driven digital marketing strategies for effective campaign performance
- Collaborates with cross-functional teams to develop and execute integrated marketing campaigns
- Ensures brand consistency and message alignment across various channels
- Manages budgets for paid media channels to maximize Return on Investment (ROI)
- Utilizes advanced Google Analytics and attribution modeling for tracking and reporting key performance metrics
- Provides actionable insights to inform marketing decisions
Performance Marketing Executive
Eridium Digital Marketing Agency
Bengaluru
07.2023 - 07.2024
- Developed and executed comprehensive marketing plans to increase brand awareness and generate leads.
- Monitored and reported on competitor activities and market trends to inform strategic decisions.
- Developed marketing strategies and campaigns to increase brand awareness.
- Collaborated with other departments to coordinate strategic marketing activities.
- Developed budget forecasts for marketing initiatives and monitored expenditures to ensure compliance.
- Managed social media platforms, creating engaging content and monitoring analytics to enhance online presence.
Customer Relationship Officer
Airtel
Noida
07.2018 - 01.2021
- Monitored key metrics and developed actionable insights to enhance efficiency and overall performance
- Applied consultative techniques to understand customer needs, facilitating strategic referrals to business partners
- Played a key role in conflict resolution during partnership negotiations and acquisitions
- Provided first-rate customer service to internal and external customers, aiming to maximize satisfaction and overall business success
- Languages: English (fluent) and Hindi (Native)
Assistant Manager - Sales
IndiaMart
Mumbai
07.2018 - 06.2020
- Established annual sales quotas by forecasting and projected expected sales volume for both existing and new products
- Ensured a neat and attractive sales environment by actively participating in the setup of visual displays
- Identified and maximized sales opportunities, contributing to increased customer retention rates
- Trained new sales professionals to integrate them into the team
- Provided ongoing coaching to maintain and enhance the success of the company's sales initiatives
Education
PG Certification - Digital Marketing and Communications
MICA & upGrad
Bengaluru, IN01.2024
Master of Business Administration -
Amity University
Noida, IN06.2020
B.Sc. - Physics
Patna University
Patna, IN03.2017
Skills
- Marketing Strategy Development & Implementation
- Process Optimization
- Market Research
- Strategic Marketing
- Google AdWords
- Digital Marketing Campaigns
- Email Campaigns
- Marketing Automation Systems
- Online Marketing
- Marketing Automation
- Advertising
- Social Media Campaign
- Brand Presence Expansion
- Digital Marketing
- Brand Visibility
- Product Promotion
- User Engagement
- Team Leadership
- Email Marketing
- Organic Search
- PPC Campaign Management
- Report Generation
- Facebook Ads
- LinkedIn Ads
- Google Ads
- Google Analytics
- Digital advertising
- Digital marketing
Additionalinformation - Languages
- English, fluent
- Hindi, Native
Timeline
Performance Marketing Executive
Born Hi Digital
07.2024 - Current
Performance Marketing Executive
Eridium Digital Marketing Agency
07.2023 - 07.2024
Customer Relationship Officer
Airtel
07.2018 - 01.2021
Assistant Manager - Sales
IndiaMart
07.2018 - 06.2020
PG Certification - Digital Marketing and Communications
MICA & upGrad
Master of Business Administration -
Amity University
B.Sc. - Physics
Patna University
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