Summary
Overview
Work History
Education
Skills
Timeline
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Neha Lall

Bengaluru

Summary

Senior Product Analyst with 7+ years of experience in data-driven product improvement and user experience enhancement within the media and technology industries. Proficient in utilizing data analysis, A/B testing, and data visualization to drive business growth by generating valuable insights and providing recommendations for informed decision-making. Experienced in leading and mentoring a team of freshers, fostering a collaborative and productive work environment.

Overview

7
7
years of professional experience

Work History

Senior Product Analyst

Condé Nast
11.2022 - Current
  • Recognized with prestigious 'Game Changer Award' at Conde Nast within first six months of joining, acknowledging outstanding contributions and impact on organization
  • Responsible for managing ecommerce analytics for renowned brands, including Vogue, GQ, WIRED, CNT, Allure, and few others covering both US and EMEA markets
  • Conducted hypothesis test on WIRED US for their template feature, which led to significant 20% improvement in click-through rate (CTR) and remarkable 27% improvement in conversion rate (CVR)
  • Successfully rolled out optimized template feature to other brands, amplifying its impact across organization
  • Additionally, conducted in-depth analysis of content categories for Vogue US and extended same analysis to other brands, identifying key areas of improvement
  • Orchestrated critical project for GQ US, analyzing and comparing traffic and revenue performance in 2023 versus 2022 to uncover evolving industry trends and surmount challenges
  • These comprehensive insights played pivotal role in driving exceptional 30% year-over-year increase in revenue.
  • Managed and mentored team of 4 freshers, providing guidance and support to enhance their analytical skills and ensure successful project outcomes.

Manager 2 : Product Analyst

The Economic Times
12.2021 - 10.2022
  • Being 'data backbone' for product releases and experiments conducted by team - from designing experiments, creating A/B bases, measuring impact and providing recommendations for iterations
  • Increased yearly revenue by 30% through increased engagement and conversion at The Economic Times
  • Successfully launched sales campaigns and Print Edition on all the platforms resulting in 40% increase in subscriptions at The Economic Times.

Manager : Business Analyst

Onco.com
03.2019 - 11.2021
  • Implemented data visualization dashboards using Kibana to track key metrics
  • Contributed to projects such as the development of an internal Sales CRM platform and Onco App
  • Increased conversions by 25% and GMV by 47% at Onco.com.

Associate Consultant

Oracle Financial Services Software Ltd
07.2017 - 02.2019
  • Worked with European Banks (IFAD, Intesa Bank, Pravex Bank, KICB) to deploy and implement Oracle FLEXCUBE
  • Provided customer-centric solutions to European banks for the successful deployment and implementation of Oracle FLEXCUBE.

Education

B.Tech - Electrical Engineering

National Institute of Technology, Durgapur
05.2017

Skills

  • Technical Skills: Proficient in Microsoft Office Suite (Excel, PowerPoint, Word), Google Analytics, Python, JIRA, and database/db tools such as Oracle Database SQL and ArangoDB, Databricks and Mode
  • Data Visualization: Tableau, Kibana, Looker Studio and Power BI
  • Product : A/B experimentation, Data Storytelling, Agile Methodology Understanding, Continuous learning mindset, Problem Solving Prowess, Customer Segmentation Strategies, Statistical modeling

Timeline

Senior Product Analyst

Condé Nast
11.2022 - Current

Manager 2 : Product Analyst

The Economic Times
12.2021 - 10.2022

Manager : Business Analyst

Onco.com
03.2019 - 11.2021

Associate Consultant

Oracle Financial Services Software Ltd
07.2017 - 02.2019

B.Tech - Electrical Engineering

National Institute of Technology, Durgapur

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Neha Lall