Neha Lall
Product Manager
Bengaluru
Summary
Product Manager with 3+ years of experience delivering digital commerce products and 8+ years of cross-functional experience across growth, product analytics, and experimentation.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Product Manager
CONDÉ NAST
2023.05 - Current
- Company Overview: Global media company with iconic brands like Vogue, The New Yorker, and WIRED
- Led product roadmap for commerce cards and grids across Vogue, WIRED, GQ, Glamour and 4+ brands; launched UX/SEO upgrades (e.g., editor ratings, collapsible text), boosting CTR by 58% YoY and clicks by 15%, driving affiliate revenue growth.
- Integrated Amazon Pricing API across 10 brands; enabled 2-hour price updates, driving 4x CTR on deals and generating $160K+ in Prime Day revenue.
- Built dashboards connecting PIM, affiliate, and editorial data; enabled editors to surface top products, driving smarter placements and a 32%+ lift in conversions per page.
- Optimized CTA design, product badges, and layout hierarchy via A/B tests on WIRED and Glamour; winning variant (86% confidence) boosted CTR and conversion, now deployed across US brands to maximize affiliate revenue.
- Piloted GenAI tool to auto-generate pros/cons from editor reviews; cut manual effort by 70%, increased content output by 2x, and unlocked $100K+ in incremental affiliate revenue.
- Co-developed GPT-based product recommendation tools; improved personalization and drove a 12% uplift in conversion rate across high-intent commerce guides.
Associate Product Manager
CONDÉ NAST
2022.11 - 2023.05
- Company Overview: Global media company with iconic brands like Vogue, The New Yorker, and WIRED
- Optimized affiliate performance for Vogue US and British Vogue by delivering commerce template improvements informed by content and funnel analysis, resulting in a 40% lift in commissions ($300K).
- Enhanced product grid UX for WIRED US via iterative A/B tests, increasing product engagement by 20% and adding $250K in incremental revenue.
- Launched real-time commerce dashboards for tentpole events (Met Gala, Prime Day) used by 5+ editorial teams to respond dynamically, generating $500K in additional revenue.
- Collaborated with designers and engineers to launch interactive elements (e.g., credit text, image galleries), increasing scroll depth by 25% and session duration by 18%, leading to higher content engagement and ad revenue.
Product Analyst
THE ECONOMIC TIMES
2021.12 - 2022.11
- Company Overview: India's number one online business news platform, catering 60 Mn+ MAU
- Developed homepage performance dashboards that increased premium article conversion by 25% and added $120K in annual revenue.
- Grew digital subscriptions by 40% by optimizing campaign targeting and integrating print offers on digital platforms.
- Reduced payment journey dropouts by 18% via funnel analysis, boosting conversion rate by 15%.
Business Analyst
ONCO.COM
2019.03 - 2021.11
- Company Overview: Health-tech platform specializing in cancer care
- Helped secure $7M in Series A funding by creating business performance decks used in investor pitches.
- Co-developed internal CRM tools with PMs, increasing operational efficiency by 40%.
- Drove 47% GMV growth through journey optimizations and targeted improvements to the sales funnel.
Associate Consultant
ORACLE FINANCIAL SERVICES SOFTWARE LTD
2017.07 - 2019.02
- Delivered Oracle FLEXCUBE for 4 European banks with 100% success.
- Led large-scale data migrations (~2M+ records) with zero downtime.
Education
B.Tech - Electrical Engineering
National Institute of Technology
Durgapur, India 2017.04 - 2023.05
Skills
Product lifecycle management
Product development
Project planning
Product Strategy
UX Optimization
Growth Experiments
GenAI Integration
A/B Testing
Analytics (SQL, Tableau, GA4), Data Modeling
Agile, Jira, Python (basic), Funnel Analysis
Timeline
Product Manager
CONDÉ NAST
2023.05 - Current
Associate Product Manager
CONDÉ NAST
2022.11 - 2023.05
Product Analyst
THE ECONOMIC TIMES
2021.12 - 2022.11
Business Analyst
ONCO.COM
2019.03 - 2021.11
Associate Consultant
ORACLE FINANCIAL SERVICES SOFTWARE LTD
2017.07 - 2019.02
B.Tech - Electrical Engineering
National Institute of Technology
2017.04 - 2023.05