Neha Madaan
Marketing & Communications Manager
Mumbai,MH
Summary
Marketing leader with proven history of enhancing corporate marketability through progressive electronic marketing tools and effective corporate messaging. Skilled in motivating teams to conceptualize and develop high-performing campaigns with solid record of accomplishment in overseeing marketing departments, strategies and key projects for driven clientele. Experienced in managing all stages of campaigns, deepening partnerships and boosting sales with creative and proactive approaches. Expertise includes market research, plan optimization and viral content development.
Skills
Content Development
undefinedOverview
5
5
years of post-secondary education
14
14
years of professional experience
Work History
Asst. General Manager Marketing
Uttam Value Steels Ltd
Mumbai, Maharashtra
02.2022 - Current
- Working on a new brand development project, reimaging Uttam Galva Metallics Limited under changed leadership.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Marketing Manager
Pidilite Industries
Mumbai, MH
10.2019 - 02.2022
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
- During pandemic designed digital broadcast campaign for social media platforms for brand recall. Reimagine Website and Social media presence and concentrate to be a relevant brand considering COVID-19. Content curation for website, product communication & training decks. SEO & SEM management for website including Social Media Marketing and Influencer management.
- Promoted specific messages to internal and external stakeholders and wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels for IP division
- Implemented Social Listening and competition analysis tools to gauge customer satisfaction and dissatisfaction rate.
- Organized team-building activities to enhance working relationships during pandemic
- Work closely with Marketing Research Managers to leverage research and develop customer approach strategies for strengthening Pidilite' s Industrial verticals presence in market
- Work within established budget guidelines and manage costs with external agencies and vendors
- Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Collaborate with Field and technical marketing team to develop integrated marketing activities that can be executed across the ecosystem and monitor ground-level execution.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Organized and delivered training sessions to new joiners for new product content and technological advancements
Corporate Comm & Digital Marketing Manager
Corporate Communications, Dentsply Sirona
Mumbai, Maharashtra
01.2013 - 09.2019
- Designed a sales media app (internal) & lead management app (external) as 2019 - 2020 McKinsey Wave initiative.
- Strong history of success driving revenue through discovering, prospecting, creating integrated marketing campaigns to constantly update funnel (ATL, BTL, TTL).
- Worked on digital marketing strategies and campaigns across all digital consumer touch points to achieve key business objectives.
- Monitored and analyzed online data and developed insights to enhance marketing initiatives.
- Developed and managing Dentsply Sirona India Website on Adobe Experience Manager.
- Created email marketing & SMS campaigns with open rates of no less than 20% and up to 30% (market averages 10-15% open rate).
- Single handedly conceptualized and executed over 200 Trade shows, conferences & events for brand awareness in 2019.
- Executed 20 Press meets all over India in 2018' & 19' to promote Single Visit Dentistry for B2C approach.
- RUNNING PR Campaign on Digital Dentistry with TOI in leading cities.
- Worked with international marketing teams, providing brand guidance, and assuring brand integrity and consistency globally.
- Supervised commercial production and the entire merchandising process.
- Conducted market and competitive research regarding targeted audiences.
- Led two process improvement efforts as change manager in accounting, sales, production, and service, always taking a cross-functional approach.
- Achieved a 40% improvement in margin on CADCAM product line in one year.
Dy. Communications Manager
Durian Industries Ltd
Mumbai
05.2010 - 12.2012
- Designing and Evaluating Media Buying strategy across all platforms in India Print, T.V and Outdoor.
- Responsible to co-ordinate organization's Communication Media Strategy and activities (Press conferences and other media events, Social Media & Visual Merchandising.).
- Successfully increased showroom footfall and brand awareness with effective advertising & PR campaigns all over India.
- Successfully prepared media statements & interview responses.
- Brand placements in Events & embedded marketing.
Accounts Manager
Rediffusion Y&R
Mumbai, Maharashtra
05.2009 - 04.2010
- Secured media coverage for clients, company and specific campaigns.
- Prepared social media posts and videos with eye for viral content strategies.
- Helped plan and execute private, company and client events.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
P.R Executive
London Eye Media House
06.2008 - 05.2009
- Cultivated and maintained strong relationships with media outlets
- Wrote and distributed press releases for company and clients
Education
MBA - Marketing
SP. Jain School of Management
Mumbai, MH 07.2017 - 09.2019
Bachelor of Mass Media - Journalism
Mumbai University
06.2004 - 05.2007
Senior Secondary Certificate -
St. Josephs Juhu
Mumbai 01.2004 - 01.2004
Timeline
Asst. General Manager Marketing
Uttam Value Steels Ltd
02.2022 - Current
Marketing Manager
Pidilite Industries
10.2019 - 02.2022
MBA - Marketing
SP. Jain School of Management
07.2017 - 09.2019
Corporate Comm & Digital Marketing Manager
Corporate Communications, Dentsply Sirona
01.2013 - 09.2019
Dy. Communications Manager
Durian Industries Ltd
05.2010 - 12.2012
Accounts Manager
Rediffusion Y&R
05.2009 - 04.2010
P.R Executive
London Eye Media House
06.2008 - 05.2009
Bachelor of Mass Media - Journalism
Mumbai University
06.2004 - 05.2007
Senior Secondary Certificate -
St. Josephs Juhu
01.2004 - 01.2004
Personal Information
Head of Marketing , Mumbai, MH, 400061
Personal Information
Head o Marketing , Mumbai, MH, 400061
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