Neha Mishra | Female 34
Product Deployment Manager- Promotion Analytics
Bengaluru
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Product Deployment Manager - Promotion Analytics
Unilever
01.2024 - Current
- Led End-to-End Deployment of Unilever Trade Promotion Analytics Tool : Successfully oversaw complete deployment of Unilever Trade Promotion Analytics tool across key markets, including Indonesia, Philippines, and Thailand. Ensured timely execution and adherence to budget constraints.
- Product Strategy Development : Formulated a comprehensive product strategy by defining clear goals, prioritizing essential features, and outlining a strategic roadmap. This approach ensured alignment with our overall business strategy.
- Enhancing Product Adoption : Devised effective strategies to enhance product adoption. Focused on improving user engagement and sentiment scores, thereby driving increased usage and satisfaction.
- Integration with Forecasting Tools and Data Lake Migration : Led seamless integration of analytics platform with forecasting tools and facilitated migration to a data lake environment. This streamlined data management and enhanced analytical capabilities.
Assistant Product Manager - Data & Platforms
Unilever
07.2020 - 12.2023
- Delivered various client's projects involving analysis of market size, competitive analysis and benchmarking
- Understand underlying data, business implications and usage of data for research and consulting deliverables
- Executed statistical analysis/modeling, Predictive Modeling, data-mining, data visualization assignments for clients/consultants
- Performed statistical analysis/data mining and built smart dashboard/visualization using platforms like R, Python, Advanced Excel, and Tableau
- Benchmarked FTE roles using various statistical techniques for more than 20 clients across geographies
- Developed automated model in python for calculating rates of various FTE roles spanning different industries
- Delivered automation of various reporting and repetitive data mining processes
- Ensured on-time project delivery for more than 40 clients in year
- Supported other research teams in answering various data-related inquiries
- Partner with the data processing team to ensure on-time data manipulation/management tasks.
Senior Analyst - Product & UX
Tesco Bengaluru
7 2019 - 6 2020
- Delivered various client's projects involving analysis of market size, competitive analysis and benchmarking
- Understand underlying data, business implications and usage of data for research and consulting deliverables
- Executed statistical analysis/modeling, Predictive Modeling, data-mining, data visualization assignments for clients/consultants
- Performed statistical analysis/data mining and built smart dashboard/visualization using platforms like R, Python, Advanced Excel, and Tableau
- Benchmarked FTE roles using various statistical techniques for more than 20 clients across geographies
- Developed automated model in python for calculating rates of various FTE roles spanning different industries
- Delivered automation of various reporting and repetitive data mining processes
- Ensured on-time project delivery for more than 40 clients in year
- Supported other research teams in answering various data-related inquiries
- Partner with the data processing team to ensure on-time data manipulation/management tasks.
Senior Analyst - Data Labs
Information Services Group- ISG
07.2016 - 06.2019
- Delivered various client’s projects involving analysis of market size, competitive analysis and benchmarking. Understand underlying data, business implications and usage of data for research and consulting deliverables. Executed statistical analysis/modeling, Predictive Modeling, data-mining, data visualization assignments for clients/consultants.
- Performed statistical analysis/data mining and built smart dashboard/visualization using platforms like R, Python, Advanced Excel, and Tableau.
- Benchmarked FTE roles using various statistical techniques for more than 20 clients across geographies. Developed automated model in python for calculating rates of various FTE roles spanning different industries.
- Delivered automation of various reporting and repetitive data mining processes. Ensured on-time project delivery for more than 40 clients in a year.
- Supported other research teams in answering various data-related inquiries.
- Partner with data processing team to ensure on-time data manipulation/management tasks.
Data Analyst - Strategy
Tolexo Online Pvt Ltd.
02.2015 - 05.2016
- Enhanced marketing campaigns by developing customer segments using RFM (Recency, Frequency, and Monetary), marketing insights and customer’s buying trends.
- Executed detail analysis and recommendation on Traffic Funnel, Conversion Rates (CR), Click- through rate (CTR), Campaign performance.
- Performed detail analysis across different financial KPIs, GMV, transactions, ATV for all top-selling categories. Evaluated impact of key strategic initiatives and business programs through thorough data analysis and intelligent dash-boarding.
- Used various platforms/tools like – Google Analytics, Google AdWords, R, and Advanced Excel. Responsible for maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key
Education
Executive Program in Business Analytics- CBA-09 - Analytics, Data Science
Indian School of Business ISB
Hyderabad, India 07.2017 - 06.2018
Post Graduate Diploma in Data Management -
PES, Bangalore
Bengaluru 07.2013 - 06.2014
M.Sc. Biotechnology -
BBAU- Central University
Lucknow 07.2011 - 07.2013
Skills
Product management
Promotion and Marketing Analytics
Sustainability and ESG Analytics
Product Strategy and User Experience
Product management
Timeline
Product Deployment Manager - Promotion Analytics
Unilever
01.2024 - Current
Assistant Product Manager - Data & Platforms
Unilever
07.2020 - 12.2023
Executive Program in Business Analytics- CBA-09 - Analytics, Data Science
Indian School of Business ISB
07.2017 - 06.2018
Senior Analyst - Data Labs
Information Services Group- ISG
07.2016 - 06.2019
Data Analyst - Strategy
Tolexo Online Pvt Ltd.
02.2015 - 05.2016
Post Graduate Diploma in Data Management -
PES, Bangalore
07.2013 - 06.2014
M.Sc. Biotechnology -
BBAU- Central University
07.2011 - 07.2013
Senior Analyst - Product & UX
Tesco Bengaluru
7 2019 - 6 2020
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