Led End-to-End Deployment of Unilever Trade Promotion Analytics Tool : Successfully oversaw complete deployment of Unilever Trade Promotion Analytics tool across key markets, including Indonesia, Philippines, and Thailand. Ensured timely execution and adherence to budget constraints.
Product Strategy Development : Formulated a comprehensive product strategy by defining clear goals, prioritizing essential features, and outlining a strategic roadmap. This approach ensured alignment with our overall business strategy.
Enhancing Product Adoption : Devised effective strategies to enhance product adoption. Focused on improving user engagement and sentiment scores, thereby driving increased usage and satisfaction.
Integration with Forecasting Tools and Data Lake Migration : Led seamless integration of analytics platform with forecasting tools and facilitated migration to a data lake environment. This streamlined data management and enhanced analytical capabilities.
Assistant Product Manager - Data & Platforms
Unilever
07.2020 - 12.2023
Delivered various client's projects involving analysis of market size, competitive analysis and benchmarking
Understand underlying data, business implications and usage of data for research and consulting deliverables
Executed statistical analysis/modeling, Predictive Modeling, data-mining, data visualization assignments for clients/consultants
Performed statistical analysis/data mining and built smart dashboard/visualization using platforms like R, Python, Advanced Excel, and Tableau
Benchmarked FTE roles using various statistical techniques for more than 20 clients across geographies
Developed automated model in python for calculating rates of various FTE roles spanning different industries
Delivered automation of various reporting and repetitive data mining processes
Ensured on-time project delivery for more than 40 clients in year
Supported other research teams in answering various data-related inquiries
Partner with the data processing team to ensure on-time data manipulation/management tasks.
Senior Analyst - Product & UX
Tesco Bengaluru
7 2019 - 6 2020
Delivered various client's projects involving analysis of market size, competitive analysis and benchmarking
Understand underlying data, business implications and usage of data for research and consulting deliverables
Executed statistical analysis/modeling, Predictive Modeling, data-mining, data visualization assignments for clients/consultants
Performed statistical analysis/data mining and built smart dashboard/visualization using platforms like R, Python, Advanced Excel, and Tableau
Benchmarked FTE roles using various statistical techniques for more than 20 clients across geographies
Developed automated model in python for calculating rates of various FTE roles spanning different industries
Delivered automation of various reporting and repetitive data mining processes
Ensured on-time project delivery for more than 40 clients in year
Supported other research teams in answering various data-related inquiries
Partner with the data processing team to ensure on-time data manipulation/management tasks.
Senior Analyst - Data Labs
Information Services Group- ISG
07.2016 - 06.2019
Delivered various client’s projects involving analysis of market size, competitive analysis and benchmarking. Understand underlying data, business implications and usage of data for research and consulting deliverables. Executed statistical analysis/modeling, Predictive Modeling, data-mining, data visualization assignments for clients/consultants.
Performed statistical analysis/data mining and built smart dashboard/visualization using platforms like R, Python, Advanced Excel, and Tableau.
Benchmarked FTE roles using various statistical techniques for more than 20 clients across geographies. Developed automated model in python for calculating rates of various FTE roles spanning different industries.
Delivered automation of various reporting and repetitive data mining processes. Ensured on-time project delivery for more than 40 clients in a year.
Supported other research teams in answering various data-related inquiries.
Partner with data processing team to ensure on-time data manipulation/management tasks.
Data Analyst - Strategy
Tolexo Online Pvt Ltd.
02.2015 - 05.2016
Enhanced marketing campaigns by developing customer segments using RFM (Recency, Frequency, and Monetary), marketing insights and customer’s buying trends.
Executed detail analysis and recommendation on Traffic Funnel, Conversion Rates (CR), Click- through rate (CTR), Campaign performance.
Performed detail analysis across different financial KPIs, GMV, transactions, ATV for all top-selling categories. Evaluated impact of key strategic initiatives and business programs through thorough data analysis and intelligent dash-boarding.
Used various platforms/tools like – Google Analytics, Google AdWords, R, and Advanced Excel. Responsible for maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key
Education
Executive Program in Business Analytics- CBA-09 - Analytics, Data Science
Indian School of Business ISB
Hyderabad, India
07.2017 - 06.2018
Post Graduate Diploma in Data Management -
PES, Bangalore
Bengaluru
07.2013 - 06.2014
M.Sc. Biotechnology -
BBAU- Central University
Lucknow
07.2011 - 07.2013
Skills
Product management
Promotion and Marketing Analytics
Sustainability and ESG Analytics
Product Strategy and User Experience
Product management
Timeline
Product Deployment Manager - Promotion Analytics
Unilever
01.2024 - Current
Assistant Product Manager - Data & Platforms
Unilever
07.2020 - 12.2023
Executive Program in Business Analytics- CBA-09 - Analytics, Data Science