Gardening
Neha Myneni
Pharma Research - Competitive & Digital Health Intelligence
Hyderabad,TG
Summary
Senior research professional with 8 plus years of experience in serving various Pharma and Biotech clients in the areas of business and competitive intelligence and committed to providing outstanding client service and support.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Senior Analyst
GlobalData
Hyderabad, Telangana
10.2019 - Current
- Manage and report team's performance regarding progress of projects, quality, and productivity output, conduct appraisal reviews, and supporting them through regular training.
- Leading a team of competitive and digital health intelligence that provides real-time update on competitive landscape changes and digital health content.
- End-to-end project management for custom projects including scoping, resource allocation, executing, delivering, and presenting in client webinars.
- Tracking recent developments in the clinical and digital marketing space and ensure the delivery of monthly market intelligence reports for competitive intelligence and digital health intelligence projects.
- Providing insightful comments on industry hot topics and digital health space through GlobalData press releases.
- Lending ideas for process improvement and development of new product or service.
Analyst
GlobalData
Hyderabad, Telangana
08.2017 - 09.2019
- Creating competitive digital intelligence landscapes covering a wide range of analyses for websites, mobile apps, and social media accounts.
- Tracking recent developments in the clinical and digital marketing space and responsible for the delivery of market intelligence reports including digital landscape updates.
- Planning, executing, and delivering continuous monitoring, syndicated, and custom research projects in Immunology, Metabolic, Respiratory, and Infectious disease areas.
- Identifying and analyzing influencer trends for multiple therapeutic areas to provide latest information to clients on most popular events.
- Web and social media listening around Pharma events such as conferences and campaigns organized on world health days.
Analyst
Cognizant Technology Solutions
Hyderabad, Telangana
04.2015 - 08.2017
- Prepared SWOT reports for companies operating in retail and consumer healthcare markets.
- Performed competitor analysis for individual companies based on various analytical aspects and produced high quality reports that could add business value to the client.
- Trained new associates, while reviewing their work and providing constant feedback and guidance.
- Involved in various ad-hoc projects, including preparing new sample reports, scope of the project, and other short-term projects.
- Handled client queries to provide information on brand equity, business strategy and USP, etc. as per their request.
- Was part of a start-up project, DMHC from June 2015 until October 2015.
- Involved in writing SWOT reports for individual drugs: Utilizing extensive data on clinical trials for individual drugs, SWOT reports were delivered for marketed drugs and drugs under pipeline across therapy areas, including infectious diseases, respiratory, metabolic disorders, and oncology.
- Prepared detailed epidemiology reports for various cancer and non-cancer indications – Incorporated in-depth industry knowledge while working on various databases, including GLOBOCAN, IARC, Centers for Disease Control and Prevention (CDC), WHO, National Cancer Intelligence Network (NCIN), EUROCARE and Surveillance, Epidemiology, and End Results Program (SEER by US-National Cancer Institute), among others.
- Additionally, explored and utilized various articles in the reports from journals such as PubMed.
Associate Analyst
GlobalData
Hyderabad, Telangana
01.2014 - 03.2014
- Prepared SWOT reports for companies operating in healthcare, consumer packaged goods (CPG), business consumer services (BCS), technology and communications, financial services, and power, among others.
Education
MBA - Banking, Insurance & Financial Services
Institute of Public Enterprise
Hyderabad 06.2012 - 05.2014
Bachelor of Pharmacy - Pharmacy
JNTU
Hyderabad 06.2007 - 04.2011
Skills
Brand Support
Strategic Consulting
Competitive Intelligence
Digital Health Intelligence
Social Media Analysis
Project Management
Technical Exposure
- CI Databases: Citeline, Pharmaprojects, Trialtrove, Medtrack, BioMedTracker, PharmaProjects, and Pharma Intelligence Center.
- Digital Content Databases: SimilarWeb, SEMRUSH, Airnowdata, Adbeat, Twitonomy, Unionmetrics, and FanpageKarma.
- General: MS-Office.
Career Highlights
- Successfully managing a team of six resources and delivering projects in competitive intelligence and digital health intelligence.
- Played instrumental role in supporting research operations of an offshore business unit (Sociable Pharma, London, UK) in Hyderabad office of GlobalData.
- Written press releases on influential topics at industry- and therapy-area level providing insights based on GlobalData's proprietary data sources.
- Developed CI experience in Immunology, Metabolic, Oncology, and Infectious diseases therapy areas.
Interests
Cooking
Timeline
Senior Analyst
GlobalData
10.2019 - Current
Analyst
GlobalData
08.2017 - 09.2019
Analyst
Cognizant Technology Solutions
04.2015 - 08.2017
Associate Analyst
GlobalData
01.2014 - 03.2014
MBA - Banking, Insurance & Financial Services
Institute of Public Enterprise
06.2012 - 05.2014
Bachelor of Pharmacy - Pharmacy
JNTU
06.2007 - 04.2011