Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Passions
Timeline
Generic
NEHA PACHOURI

NEHA PACHOURI

Gurugram

Summary

Dynamic Senior Performance Marketing Manager with a proven track record at Chic Studio, driving a 45% increase in user acquisition through innovative digital campaigns. Expert in budget management and data analysis, leveraging advanced targeting strategies to optimize ROAS while fostering cross-functional collaboration to enhance campaign effectiveness.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Performance Marketing Manager

Chic Studio
Dubai
11.2022 - Current
  • Led the development and execution of comprehensive digital marketing campaigns across Meta, Google, TikTok, LinkedIn, Snapchat, Twitter increasing user acquisition by 45% within 12 months.
  • Managed a $500K quarterly budget for paid acquisition channels, optimizing spend for a 50% improvement in ROAS.
  • Implemented advanced targeting and retargeting strategies that reduced CPA by 40%, while increasing conversion rates by 25%.
  • Conducted A/B testing on over 100 ad creatives, identifying top performers that led to a 25% increase in engagement.
  • Collaborated with cross-functional teams to align marketing efforts with event launches, and the smooth functioning of campaigns.
  • Managed a portfolio of over 50 performance marketing projects annually, emphasizing diverse industries and digital platforms.
  • Utilized Looker and Google Analytics to monitor campaign performance, driving a 20% decrease in bounce rates.

Digital Marketing Manager

Paridyam Healthcare Pvt Limited
Gurugram
08.2021 - 10.2022
  • Improved lead generation for a B2B service provider, resulting in a 120% uplift in qualified leads.
  • Designed and executed a landing page optimization strategy that lifted conversion rates by 18%.
  • Oversaw the launch of 50 digital marketing campaigns annually, showcasing diverse industry expertise.
  • Orchestrated the creative testing process, enhancing ad performance, and contributing to a 22% increase in CTR.
  • Collaborated with engineering to integrate new tracking systems, improving data accuracy and campaign efficiency.

Senior Media Buyer

The Sound
Noida
05.2018 - 07.2021
  • Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions.
  • Supported the execution of campaigns that resulted in a 15% increase in user engagement.
  • Handling the social media marketing plans and executing them.
  • Assisted in managing a portfolio of digital ads, optimizing for a 25% improvement in ad efficiency.

Education

Master of Business Management -

GLA University
Delhi, India
04.2018

Bachelor of Commerce -

St. John's University
Agra, India
03.2016

Skills

  • Meta Advertising
  • Google Adwords
  • LinkedIn Ads
  • Tiktok Ads
  • Snapchat ads
  • Google Tag Manager
  • Paid acquisition
  • Retargeting
  • Campaign management
  • Digital marketing
  • Budget management
  • Data analysis
  • A/B testing
  • Lead generation
  • Social media strategy
  • Team collaboration
  • Creative testing
  • Conversion optimization
  • Performance metrics
  • Customer segmentation
  • Creative and innovative
  • Campaign planning
  • Competitive analysis
  • Budgeting and allocation 
  • KPI tracking
  • Marketing and advertising
  • Budgeting and allocation
  • Customer buying habits
  • Promotional events
  • Campaign performance tracking
  • ROAS Optimization
  • Creative Testing
  • Cross-functional collaboration
  • Google Analytics
  • Looker Studio
  • Data reporting
  • Email marketing

Certification

  • PGDM, Focused on mastering Digital marketing techniques into businesses offered by Upgrad.
  • Effective Creative Testing, Specialized in evaluating ad creative performance to maximize engagement, offered by Coursera.

Accomplishments

  • 45% Increase in Conversions: Spearheaded digital marketing initiatives at various industries that led to a 45% increase in Conversion rate.
  • 30% ROAS Improvement: Optimized ad spend across digital platforms at Tech Innovate, resulting in a 30% improvement in ROAS.
  • Market Share Expansion: Identified and captured a new user segment, contributing to a 35% increase in market share.
  • Conversion Rate Optimization: Implemented a successful landing page optimization strategy, lifting conversion rates by 18%.

Passions

  • Growth Hacking: Passionate about leveraging creative and unconventional strategies to drive user acquisition and business growth.
  • Data Analytics: Deeply interested in analyzing data to uncover insights that inform strategic marketing decisions.

Timeline

Senior Performance Marketing Manager

Chic Studio
11.2022 - Current

Digital Marketing Manager

Paridyam Healthcare Pvt Limited
08.2021 - 10.2022

Senior Media Buyer

The Sound
05.2018 - 07.2021

Master of Business Management -

GLA University

Bachelor of Commerce -

St. John's University

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NEHA PACHOURI