Neha Pal
Digital Marketing Manager
Bangalore
Summary
Managed end-to-end digital marketing tools for product categories, driving turnover and achieving business goals. I have effectively managed annualized budgets online on multiple platforms like Amazon, Flipkart, Google AdWords and Social Media platforms like Facebook, Instagram & LinkedIn.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Digital Marketing Manager
Casio Pvt Ltd
10.2022 - 11.2025
- Managing Amazon ad console, Amazon DSP, Flipkart & Myntra ad console for Casio Watches, Calculators & Keyboards (Musical Instruments)
- Developed and implemented comprehensive digital marketing strategies that significantly enhanced brand visibility and engagement across multiple platforms
- Managing Casio Website, ensure proof reading, Keyword analysis, Meta tag development & content management is done accurately before publishing any content on the website
- Integrated Media planning to improve efficiency & effectiveness & annualized budget online for ecommerce platforms on monthly basis
- Developing Customer retention strategies, Analyse customer behavior and improving customer experience
- Daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost per action targets along with monthly YOY analytics examination
- Collaborated with brand, sales and product teams to align marketing efforts with business objectives, ensuring cohesive messaging and branding.
- Work closely with agency/vendor as they are handling Google ads, Meta ads & Google Analytics for Casio brand
- Prepare & filled the estimates/invoices, release order for all accounts
- Maintained necessary weekly and monthly reports and shared updated MBR reports with senior management on regular basis
Account Manager
Cognizant Technology Solutions
06.2018 - 09.2022
- Handled 30+ brands on Amazon Marketing Services including big brands like Panasonic, Libas, Fossil, Ashirvad pipes, Nike, Sugar, Wow, UNIBIC, Amante, Asian Paints etc...
- Executed Media plan for all brands & analyzed brands and grew them on AMS platform
- Analyzed client needs and market trends, driving tailored solutions that improved client engagement and retention
- Trained and mentored junior account managers, enhancing team performance and knowledge sharing within the department
- Connected on weekly client calls, discussing performance, optimization strategy, and competition in the marketplace & ensured report goes in time to the clients
- Cultivated teamwork and effective relationships across the client and internal team. Participated in the Media plan and strategy way forward
- Maintained necessary weekly and monthly reports and shared updated reports with the clients across division.
- Attended weekly client meetings to discuss media plan, budget, art events & way forward strategies.
Management Trainee
Publicis Media
04.2017 - 06.2018
- Planned and executed digital marketing campaigns on social media platforms for Lenovo brand
- Actively managed platforms like Facebook, Instagram & LinkedIn for Lenovo
- Analyzed accounts to provide custom advertising solution for advertisers to increase efficiency
- Partnered closely with other affiliates to deliver business goals & build a strong understanding of digital advertising ecosystem
- Closely analyzed campaign performance data to identify trends & suggested appropriate. Ensured & monitored quality campaign setup
- Followed-up with clients & internal team members on regular basis to understand their requirements & expectations related to all digital marketing platforms
Education
MBA - Marketing
Alliance University
Bangalore01.2017
Bachelor of Commerce -
Presidency University
Bangalore07-2014
12th Std -
Ryan International School
04-2011
10th Std -
Kendriya Vidyalaya
04-2009
Skills
Brand Management
Interests
Sports, Politics, Dance, Case studies Enthusiast, Canva & Chat GPT
Internship
- Britannia Industry Pvt Ltd, 90 days
- Understanding primary & secondary sales process
- Visiting markets & interacting with the retailers, RPDs to understand activity of Britannia.
- Research on consumer Buying behavior
- Working on weekly and months reports
Timeline
Digital Marketing Manager
Casio Pvt Ltd
10.2022 - 11.2025
Account Manager
Cognizant Technology Solutions
06.2018 - 09.2022
Management Trainee
Publicis Media
04.2017 - 06.2018
MBA - Marketing
Alliance University
Bachelor of Commerce -
Presidency University
12th Std -
Ryan International School
10th Std -
Kendriya Vidyalaya