Neha Pandey
Delhi
Summary
Profile
Experienced Communications and Branding professional with over 6 years of expertise in both internal and external communications, corporate storytelling, stakeholder engagement, and digital branding. I have a proven track record in developing and executing strategic communication plans, event marketing, and corporate branding initiatives. My skills in managing multi-channel communication campaigns, digital marketing, and media relations contribute to enhancing brand identity. I am passionate about aligning communication strategies with business objectives to foster engagement and strengthen brand positioning.
Overview
7
7
years of professional experience
Work History
Consultant
Freelance-writers
11.2024 - Current
- Evaluate client needs and expectations, establishing clear goals for each consulting engagement.
- Content writing for publications, social media and collaterals.
- Collaborate with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Lead generation.
Asst Manager- Communications (6-month project)
Molbio Diagnostics
05.2024 - 11.2024
- Spearhead corporate communications, content strategy, and digital media initiatives
- Manage branding and PR for events, conferences, and public outreach campaigns
- Worked as a central point of contact for the regional teams, corporate and third-party branding vendors
- Led social media growth by 70% within six months through strategic content
- Successfully documented and secured the prestigious 'The Hindu Businessline Changemakers Award 2024.'
- Developed and managed corporate newsletters, press releases, and thought leadership content
- Created and executed strategic messaging for executive leadership and corporate announcements
- Managed internal communication campaigns to enhance employee engagement and organizational culture
- Accomplished multiple tasks within established timeframes.
Manager, Communications
Action for Social Advancement
03.2021 - 03.2024
- Developed strategic communication plans to enhance corporate visibility
- Drafted project reports, stakeholder reports, and annual publications
- Managed government relations, donor communications, and media engagement
- Executed digital campaigns on agroforestry and women empowerment
- Designed and implemented communication strategies for brand consistency across platforms
- Coordinated PR activities to enhance the organization's public profile and credibility
- Collaborated with cross-functional teams to align communication strategies with business objectives
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
Marketing & Content Writer
FMCG
01.2023 - 10.2023
- CSR events, Documentation of case studies, Social media handling
Consultant, Communications (9-month project)
Development Alternatives
03.2021 - 11.2021
- Managed and optimized social media channels to improve engagement and audience reach
- Created compelling content for press releases, newsletters, and thought leadership articles
- Assisted in branding and stakeholder communication strategies
- POC for communication for stakeholder management (internal and external)
- Content writing and research (primary and secondary)
- Created portals for repository with case studies, travelogues and testimonials (content or video)
- Website and Social Media Handling, Storytelling, creation of visuals audio material
Officer, Communications (1-year contract)
RedR India
08.2019 - 08.2020
- Managed and optimized social media channels to improve engagement and
audience reach. - Created compelling content for press releases, newsletters, and thought leadership articles.
- Assisted in branding and stakeholder communication strategies.
- Organized and promoted CSR initiatives through digital and traditional media.
- Conducted media monitoring and analysis to gauge campaign effectiveness.
Freelance
GLRA
07.2018 - 02.2019
- Meeting with potential donors for presentation and initial discussion
- Designing flyers and posters for social media
- One-point-contact for social media coverage and press releases
- Progress reporting for donors
Executive, Content and Social Media
CII-CESD
10.2017 - 03.2018
- Authored digital content to promote sustainable development initiatives in collaboration with NITI Aayog.
- Handled CII-CESD social media handles.
- Designed and curated training flyers for technical training.
Young Professional Knowledge, Management and Communication (1-year contract)
NRLM
06.2016 - 07.2017
- Served as the primary contact for both internal and external stakeholder management. Responsibilities included content writing and conducting primary and secondary research.
- Facilitated skill development initiatives through community mobilization and design thinking strategies.
- Responsible for planning, monitoring, and budgeting for communication strategies and mediums.
- Supported the National Rural Livelihood Mission (NRLM) in planning initiatives to enhance livelihood opportunities. This involved organizing awareness workshops and training sessions, such as barefoot journalism.
- Facilitated training and development programs for Self-Help Groups (SHGs) and Community-Based Organizations (CBOs).
- Utilized both traditional and modern media to raise awareness of social issues, employing methods such as Nukkad Natak (street plays), signature campaigns, and field visits.
- Conducted impact assessments to evaluate the effectiveness of initiatives.
- Handled website and social media platforms, focused on storytelling and the creation of visual and audio materials.
- Compiled impactful case studies and testimonials, both individually and through collaborative teamwork.
Education
Master of Arts - Communications
Jamia Millia Islamia, AJK MCRC
New Delhi, DL05-2016
Bachelors of Commerce - Commerce
PTRSU
Raipur, India03-2014
Skills
- Corporate communications
- Content strategy
- Media relations
- Digital marketing
- Brand management
- Crisis communication
- Employee engagement
- Stakeholder management
- Event coordination
Timeline
Consultant
Freelance-writers
11.2024 - Current
Asst Manager- Communications (6-month project)
Molbio Diagnostics
05.2024 - 11.2024
Marketing & Content Writer
FMCG
01.2023 - 10.2023
Manager, Communications
Action for Social Advancement
03.2021 - 03.2024
Consultant, Communications (9-month project)
Development Alternatives
03.2021 - 11.2021
Officer, Communications (1-year contract)
RedR India
08.2019 - 08.2020
Freelance
GLRA
07.2018 - 02.2019
Executive, Content and Social Media
CII-CESD
10.2017 - 03.2018
Young Professional Knowledge, Management and Communication (1-year contract)
NRLM
06.2016 - 07.2017
Master of Arts - Communications
Jamia Millia Islamia, AJK MCRC
Bachelors of Commerce - Commerce
PTRSU
Similar Profiles
Van Thuong DuongVan Thuong Duong
Translator at Freelance-writersTranslator at Freelance-writers
Priyanga Raveendran PillaiPriyanga Raveendran Pillai
Freelance Medical Writing at Freelance-writersFreelance Medical Writing at Freelance-writers
Fatih EROĞLUFatih EROĞLU
Freelance Media Writer at Freelance-writersFreelance Media Writer at Freelance-writers