Neha Pattebahadur
Mumbai
Summary
Over 11 years of experience in product revenue and growth roles, specializing in mobile, app, and web marketing. Proven track record in user acquisition, re-engagement, and brand management, with expertise in product operations and partnership development. Managed monthly budgets of 1.5 crore, consistently achieving high ROI while optimizing costs across various marketing channels. Skilled in meeting targets and delivering results under pressure, ensuring operational efficiency and strategic alignment.
Overview
3
3
Languages
12
12
years of professional experience
Work History
Co-Owner/Founder
XING NEP Private Limited
Mumbai
09.2023 - 06.2026
- Oversaw compliance, production, recruitment, design, merchandise closure, sales, revenue, and marketing activities to drive operational effectiveness.
- Executed product placements on various online marketplaces, including Shopsy, Flipkart, and Meesho.
- Product costing and analysis across channels
- Coordinated essential tasks to maintain seamless team operations.
- XING Kids (Apparel brand – retail only)
Individual Contributor – Marketing
M2P Solutions Private Limited
Mumbai
08.2021 - 10.2023
- Scaled the product from zero to 10X revenue during work tenure
- Collaborated with founding team to optimise marketing strategies for effective customer acquisition
- Marketing through ad network & external advertising & branding services
- Building & structuring product funnels
- CRO alongside product team
- Worked on the product from Day 1 (pre-launch, re-launch, post-launch)
- Oversaw key initiatives to enhance product scalability and support growth objectives
- Developed strategic plan for digitalising KYC processes with banks through surrogate program
- Tool integrations and platform integrations alongside/with banks & financial institutions
- Partnerships with Aggregators, Distribution networks, Individual platforms
- (Reporting to GILD's Co-Founder/Director – Abishek Ramdoss & Venkatesan Anandaraj)
- Wizi.app & Gild.Cards (Secured FD Backed Credit Card)
Project Manager – Performance Marketing
Class 21A Technologies Private Limited
Mumbai
04.2020 - 07.2020
- Drove traffic growth through user acquisition campaigns across platform
- Working around marketing & user funnels for improving conversion rates
- Structured attribution & analytics by setting up tools and events
- Developed and implemented promotional strategies for internal and external audiences
- Planning & integrating third party partnerships for all product variants within the Brand.
- Contributed to marketing team efforts by collaborating on various campaigns.
- (Reporting to Co-Founder/Director/Investor – Ravi Shekhar)
- Doubtnut.com
Digital Marketing Manager - Affiliate
Testbook Edu Solutions Pvt Ltd
Navi Mumbai, Maharashtra
04.2018 - 08.2019
- Ownership to affiliate channel, 20+ partners (Foreign & Indian) handle for ‘Testbook' (APP, WEB, M-SITE)
- Able to help scale performance of the channel assigned to 70% in the first month itself.
- Improved user acquisition flow through new strategies and revamped processes based on user behaviour and market requirements.
- Collaborated with core marketing team to strategise effective campaigns.
- Planned promotions for both product types at Testbook: test series pass and live/video classes offerings.
- Effective Campaign planning & budget management with the team, to be routine work.
- Coordination involves: product, content marketing, design, tech, and external media houses.
- Conducted and distributed sales data analysis focusing on gross/net figures, cohorts, user types, retention, campaign/channel performance metrics.
- Work around tool integrations, setup, event customization and rest (Martech side of marketing)
- (Reporting to Co-Founder/Director/Head of Marketing: Narendra Agarwal)
- Testbook.com
Media Planner
Visage Lines Personal Care Pvt Ltd
Mumbai, Maharashtra
01.2018 - 02.2018
- Planning marketing spends across media both online, offline & ecommerce
- Conducted trend analysis of all paid channels, including AdWords, Facebook, print/offline retail, alliances, ATL, and BTL, to inform strategic planning.
- Setting up complete affiliate as a new performance channel, from integration to optimisation
- Developed and executed engagement campaigns across website and mobile site, enhancing customer journey.
- Collaborated with external media houses and agencies to fulfil brand design requirements and other project needs.
- All levels of work pertaining to spends + ROI, every unit plan inclusive.
- Remote positions, full time – project based and contractual
- (Reporting to Co-Founder & Head of Marketing: Raunak Munnot)
- Contributed to branding initiatives at Bombay Shaving Company
Assistant Manager – Digital Marketing
REBEL FOODS
Mumbai
07.2015 - 10.2017
- Developed business through paid channels and partnerships with mobile and desktop advertising services, DSPs, and direct publishers to enhance brand visibility and reach.
- Oversee adwords & adverts performance through regular campaign/keyword analysis and optimisation process. Includes all types- search, display, UAC, PLA, retargeting, sponsor ads and others.
- Running network/affiliate campaigns on quality metrics (depends from brand to brand) in CPI, CPA, CPR, CPL, CPV, CPC form on both OS + desktop
- Measurements and explicit performance analysis of the campaigns for best possible scale (effective cost).
- Executed targeted SMS and email promotional campaigns based on cohort analysis and cross-targeting strategies.
- Managed launch of brand ‘Sweet Truth', overseeing product listing, packaging, fulfilment at stores, and brand integrations on Faasos app and platforms like Foodpanda, Zomato, and Swiggy; planned promotions across digital, search, alliances, mailers, and SMS.
- Identified optimal sources of scalability, generating positive ROI to support brand growth.
- Handling complete campaign cycle or business partnership from introductory discussion to finance settlement.
- Assisted in setting up and integrating analytical and tracking platforms, ensuring proper costing and functionality.
- In addition, can also manage ATL/BTL activities.
- Advertising mainly on native (at times behavioural/content), video with Ad-networks, direct SDK/API holders, agencies (excluding commission), exclusive inventory holders other than proper Ad-network and many more.
- FAASOS, Behrouz, Ovenstory, Sweet Truth, Eatsure, Other inhouse brands
- (Reporting to Chief Marketing Officer: Sagar Kochhar)
- Marketing for all in-house brands i.e. Faasos, Behrouz, Ovenstory, Bolt, Mandarin Oak, Sweet Truth and others.
Content Management Manager
Indian Cookery.com Pvt Ltd
Mumbai
06.2014 - 02.2015
- Managed and proofread content and advertisements on web properties, enhancing user engagement for Indian Cookery.com Pvt Ltd.
- Updated social media plans and content, collaborating with in-house and editorial teams to increase audience reach.
- Coordination involved: Editorial team, advertising agencies and other product vendors.
- Managed daily order processing for timely fulfilment while reviewing feedback and addressing complaints to improve customer satisfaction.
- (Reporting to Head – Digital & Content: Salima Charania)
- Sanjeevkapoor.com
Research Interviewer
Focus Suits Pvt Ltd
Mumbai
04.2014 - 05.2014
- Conducted product surveys by interviewing medical professionals, primarily doctors, utilising internal software (e.g., Catty) to gather insights.
- Operated as part of Majestic Market Research Services Pvt Ltd, delivering market insights to inform strategic decisions.
- Updated data records and performed product reviews, enhancing quality assurance processes.
Education
MBA - Marketing
Sikkim Manipal Distance Learning University
10-2013
Diploma in Software Testing - Manual & IBM tools
10-2010
Bachelors - Mass Media
University of Mumbai
06-2009
Higher Secondary Certification -
Maharashtra Board
06-2006
Secondary School certification -
Maharashtra Board
06-2004
Skills
- Branchio
- Tune
- Apsalar
- Singular
- HasOffers
- Tapfiliate
- AppsFlyer
- Localytics
- Google Analytics
- Google Tag Manager
- Google Ads
- Facebook Business Manager
- CleverTap
- WebEngage
- Mixpanel
- MoEngage
- Gupshup
- Exotel
- Magento
- Ecommerce analytics
Languages
English
Hindi
Marathi
Custom
https://www.linkedin.com/in/neha-pattebahadur-6636a8106/
Timeline
Co-Owner/Founder
XING NEP Private Limited
09.2023 - 06.2026
Individual Contributor – Marketing
M2P Solutions Private Limited
08.2021 - 10.2023
Project Manager – Performance Marketing
Class 21A Technologies Private Limited
04.2020 - 07.2020
Digital Marketing Manager - Affiliate
Testbook Edu Solutions Pvt Ltd
04.2018 - 08.2019
Media Planner
Visage Lines Personal Care Pvt Ltd
01.2018 - 02.2018
Assistant Manager – Digital Marketing
REBEL FOODS
07.2015 - 10.2017
Content Management Manager
Indian Cookery.com Pvt Ltd
06.2014 - 02.2015
Research Interviewer
Focus Suits Pvt Ltd
04.2014 - 05.2014
MBA - Marketing
Sikkim Manipal Distance Learning University
Diploma in Software Testing - Manual & IBM tools
Bachelors - Mass Media
University of Mumbai
Higher Secondary Certification -
Maharashtra Board
Secondary School certification -
Maharashtra Board