Neha Phale

• Internal Communication Strategy: Develop strategies for internal communication in Huhtamaki's APACO region
• Change Leadership: Drive change communications and culture transformation with the executive leadership teams
• Leadership Profiling: Enhance leadership visibility and effectiveness through profiling
• Cultural Transformation: Create a roadmap for cultural transformation and change communication
• Digital Employee Experience: Oversee intranet, digital experiences, branding, campaigns, newsletters, and surveys
• Employer Branding: Develop and execute an Employer Branding strategy
• Diversity & Inclusion: Lead initiatives for a more inclusive workplace
• Mentorship & Training: Mentor women employees as part of diversity initiatives
• Global Communication Campaigns: Design and implement global internal communication campaigns
• POSH Committee: Member of the POSH committee
• HR Collaboration: Work closely with regional and global HR teams
• Employee Volunteerism: Drive CSR program involvement

• Strategic Sustainability: Oversee sustainability strategy for Huhtamaki's India operations, focusing on EOL, carbon footprints, and promoting packaging benefits
• Advocacy Programs: Develop advocacy initiatives and represent the organization in external associations, including industry bodies and pollution control associations
• Leadership Collaboration: Collaborate closely with Huhtamaki India's Managing Director, Leadership, and sustainability team to advance the company's 2030 Strategy in the region
• Reputation Management: Strategically direct communications to enhance Huhtamaki's reputation, particularly with policymakers and stakeholders
• Regulatory Oversight: Monitor and manage critical regulatory developments impacting Huhtamaki's 2030 Strategy
• Team Leadership: Manage a communications team member responsible for communications efforts
• Stakeholder Engagement: Proactively engage with diverse stakeholders, including policymakers, regulators, trade associations, NGOs, universities, competitors, and brand owners to support the 2030 Strategy
• Crisis Management: Handle crisis communication and issues management effectively
• Sustainability Advocacy: Drive communication efforts related to sustainability and policy.

• Built the foundation of Corporate Communication as a function
• Provided Strategic Communication consultancy to India Leadership Team, Business and Functional teams
• Build companies reputation through advocacy on key initiatives and build industry associations network
• Created innovative campaigns for internal & external stakeholders
• Developed Employer Branding plan for ISC
• Co-chaired the company’s CSR Committee for 4 years
• Created crisis management tools, protocols and trained front-facing & spokespeople
• Planned high impact customer & employee engagement
• Planned social media communication
• Partnered the HR team by conducting trainings
• Guided the team to create compelling key messages, media statements and communication campaigns.

• Shaping Welspun India’s overall reputation by developing communication strategy with ESG, Digital Transformation and Innovation as the core pillars
• Creating and managing a strong reputation between internal and external stakeholders through advocacy initiatives
• Overseeing, digital media, advocacy and liasoning with industry associations to maintain and develop the right strategic network
• Design innovative communication strategies to ensure company's B2C brand marketing campaigns reach their target audience impact fully
• Media relations and identifying external speaking opportunities for CEO-MD/Promoter Dipali Goenka and spokes-leaders of the company
• Leverage on B2C brands like SPACES and Welspun for creating compelling corporate stories
• Establish an internal communications strategy in line with leadership team
• Creating a robust plan for Issues and Crisis management

• Developed & implemented internal communications plan
• Created and implemented effective Marketing communication plan
• Developed content and design strategies
• Developed owned platforms to communicate key messages
• Planned and implemented high impact, flagship CSR initiatives like Jaipur Foot, Multiply the Message
• Maintained a keen understanding of industry trends affecting customers and made appropriate recommendations regarding communication strategy surrounding them
• Conducted internal training programs for the teams, During my seven-year tenure at

• My career journey evolved from a Trainee to an Executive, , and ultimately a Specialist
• As a Specialist in Marketing Services within the Crop Protection Division from

During my seven-year tenure at BASF India Limited from September 2005 to December 2012, my career journey evolved from a Trainee to an Executive, Assistant Manager, and ultimately a Specialist.

As a Specialist in Marketing Services within the Crop Protection Division from April 2011 to December 2012, my role was dynamic and impactful. I conceptualized and executed Integrated Marketing Communications Campaigns for agrochemical products. I designed essential collaterals and tools to empower our field sales teams and distribution networks. Managing budgets for promotional activities was a key responsibility, ensuring optimal resource allocation. Additionally, I skillfully planned and executed product launches, trade fairs, and initiatives related to packaging, point-of-purchase displays, retail promotions, and understanding consumer behavior.

In my role as an Executive in Corporate Communications, specifically focusing on Internal Communications and Event Management, from May 2007 to April 2011, I contributed significantly to the organization's integrated marketing campaigns. I played a pivotal role in launching the company's first corporate campaign and the flagship CSR initiative, BASF Kids Lab. My responsibilities included budget management, organizing large industry trade fairs, conducting brand positioning surveys, and addressing communication needs across diverse functional units. I also coordinated Employee-Management dialogues and Employee Engagement activities. Furthermore, I managed content and layout for company publications, both regionally and locally, as part of Corporate Social Responsibility endeavors. My commitment to corporate responsibility was further demonstrated through my management of various CSR projects at company headquarters and site locations, as well as my implementation of Employer Branding projects with academic institutions and government bodies from a CSR perspective.

My journey at BASF also included roles as a Communication Officer and Communication Trainee. As a Communication Officer from May 2006 to May 2007, I conceptualized content for diverse media, including websites, brochures, presentations, short films, and documentaries. I was actively engaged in lobbying and advocacy work, addressing issues such as the "Pesticides in Cola" controversy. During my tenure as a Communication Trainee from September 2005 to May 2006, I gained valuable experience in intra-departmental coordination, support for internal and marketing communication activities, event management, design coordination, and contributions to CSR projects.

Drawing from this rich and diverse background, I bring expertise in brand management, marketing communication, event coordination, and cross-functional collaboration. My journey at BASF and subsequent role as Deputy Manager Global Branding at Crompton Greaves Limited, where I contributed to brand refreshment, internal communications, and global event management, have collectively shaped my ability to deliver impactful results across various facets of corporate communication and branding.