Neha Praveen Gupta
Paid Marketing Specialist
Gurugram
Summary
Result-driven Paid Marketing Specialist with 5+ years of experience in executing multi-platform campaigns across Google (Search & Pmax) , Meta, LinkedIn, Pinterest, and Snapchat Ads. Adept at managing large budgets (up to £300,000), optimizing performance, and delivering measurable growth. Skilled in audience targeting, crafting compelling ad copies, and providing data-driven strategies to boost ROI.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Search Specialist(Contractor)
Google
03.2025 - Current
- Drive customer objectives with Search Ads and PMax campaigns.
- Implement and scale solutions, identifying growth opportunities.
- Analyze trends, recommend data-driven strategies.
- Collaborate with GBO Sales, GTM, GTech teams.
- Build client relationships, share best practices (e.g., case studies).
- Expertise in Search Ads, PMax, and digital advertising ecosystem.
Performance Marketing Associate
Boring Marketing India Pvt Ltd
03.2024 - 12.2024
- Led paid media campaigns across Google Search Ads, Pmax & Meta, collaborating with stakeholders to ensure alignment with client objectives and optimize campaign performance.
- Enhanced performance by optimizing CTR, CPC, and ROAS, providing stakeholders with data-driven insights for continuous campaign improvement.
- Provided actionable performance insights via MS Clarity and Looker Studio, presenting results to stakeholders for informed decision-making.
- Delivered detailed weekly and monthly reports to stakeholders, improving campaign effectiveness and ensuring transparency in performance.
- Managed stakeholder relationships by addressing concerns, offering alternative solutions, and ensuring campaign goals were met.
Senior Executive-Paid Marketing
GroupM Media Pvt Ltd
04.2022 - 11.2023
- Boosted ad performance by 50% through platform-specific optimization on Google Search Ads, Pmax & Meta Ads, regularly collaborating with stakeholders to ensure alignment on strategy.
- Increased CTR by 30% and reduced CPC by 10% using data-driven placements and audience targeting, providing stakeholders with performance insights to drive decisions.
- Improved conversions by 15% with advanced audience expansion and A/B testing strategies, ensuring stakeholders were kept informed on results and optimizations.
- Scaled lead generation by 40% through retargeting and lookalike audiences, engaging with stakeholders to refine targeting and strategy for continued growth.
- Managed ad budgets of over $1M annually, delivering consistent ROI improvements while managing stakeholder expectations and aligning on campaign objectives.
Digital Marketing Specialist
Adapts Media Pvt Ltd
10.2021 - 03.2022
- Managed end-to-end campaign setup, ad copy creation, and keyword research across Google Search Ads and Meta Ads, regularly communicating with stakeholders to ensure alignment on campaign objectives.
- Optimized client budgets and campaign spending on Google, Meta, and YouTube, achieving better ROI while keeping stakeholders informed on budget usage and performance.
- Conducted competitor reviews to refine keyword strategies, audience targeting, and ad placements, sharing insights with stakeholders for continuous strategy improvement.
- Enhanced performance by aligning campaign structures with platform-specific features like Google Smart Bidding and Meta’s custom audiences, collaborating with stakeholders to drive efficiency.
- Delivered comprehensive reporting and actionable insights using Looker Studio and Google Analytics, providing stakeholders with performance updates to inform future decisions.
Paid Marketing Specialist
WNS Global Services
10.2020 - 07.2021
- Prepared campaign evaluations and conducted in-depth keyword research on Google Search Ads.
- Monitored budgets and optimized spending across Google Ads to maximize ad performance and ROI.
- Delivered weekly performance reviews and PR evaluations, providing insights to enhance strategy on Google Ads.
- Supported strategic initiatives by refining campaign targeting, placements, and bidding strategies on Google Ads.
- Collaborated with cross-functional teams to implement Google Ads best practices, driving campaign growth and efficiency.
Paid Marketing Specialist
Cognizant Technology Solutions
01.2019 - 03.2020
- Conducted competitor analysis and high-intent keyword research for Google Search Ads campaigns.
- Monitored ad spend across Google Ads to ensure optimal budget allocation and maximize ROI.
- Delivered weekly performance updates, providing actionable insights to optimize campaigns and strategy.
- Refined targeting and placements based on competitor insights to improve campaign efficiency.
- Collaborated with teams to ensure alignment of ad strategies with client objectives and platform best practices.
Education
MBA - Marketing & Finance
Amity University
Noida 04.2024 - Current
Bachelor of Arts - Political Science, Public Administration & Sociology
Kanodia Girls College
Jaipur, Rajasthan 06.2013 - 07.2016
Class XII - undefined
Amar Public School (CBSE)
Jaipur, Rajasthan 04.2011 - 06.2012
Class X - undefined
Amar Public School (CBSE)
Jaipur, Rajasthan 04.2008 - 06.2009
Accomplishments
- Awarded Employee of the Month for 5 consecutive months.
- Recognized as Star Performer of the Quarter for exceptional performance.
- 50% boost in ad performance via strategic optimisation across platforms.
- Achieved 30% higher CTR and 10% lower CPC through targeted ad placements.
- Managed multi-channel campaigns with a budget of £300,000, ensuring high ROI.
- Increased conversions by 15% through 20% improved reach and strategic reporting.
Skills
- Google Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, Instagram Ads
- HubSpot, Looker Studio, Microsoft Clarity
- BigQuery, SQL (Basic)
- Microsoft Excel, PowerPoint
- Campaign Management & Execution
- Budget Planning, Keyword Research
- Ad Copy Writing
- Trend & Performance Analysis
- Competitor Research
- Conversion Optimization
Soft Skills
- Communication
- Adaptability
- Critical Thinking
- Teamwork
- Self-Discipline
- Client Relationship Management
Certification
Looker Studio, 04/24 - Present
Timeline
Search Specialist(Contractor)
Google
03.2025 - Current
MBA - Marketing & Finance
Amity University
04.2024 - Current
Performance Marketing Associate
Boring Marketing India Pvt Ltd
03.2024 - 12.2024
Senior Executive-Paid Marketing
GroupM Media Pvt Ltd
04.2022 - 11.2023
Digital Marketing Specialist
Adapts Media Pvt Ltd
10.2021 - 03.2022
Paid Marketing Specialist
WNS Global Services
10.2020 - 07.2021
Paid Marketing Specialist
Cognizant Technology Solutions
01.2019 - 03.2020
Bachelor of Arts - Political Science, Public Administration & Sociology
Kanodia Girls College
06.2013 - 07.2016
Class XII - undefined
Amar Public School (CBSE)
04.2011 - 06.2012
Class X - undefined
Amar Public School (CBSE)
04.2008 - 06.2009
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