Interests
I have a strong passion for brand awareness and marketing, always exploring how great brands connect with their audience I enjoy researching brand strategies, understanding what makes them successful, and applying those insights to create impactful content My keen interest in content strategy helps me craft messaging that strengthens brand identity and engagement I love bringing creative ideas to life and finding ways to make a brand’s story more meaningful and memorable
Neha Rai
Vadodara
Summary
I am content with five years of experience in technical and creative writing in a variety of industries. In my career, I've served in several industries which includes creative writing experience in a digital marketing agency, technical writing experience in two tech-based companies and ecommerce writing experience in a pet company. I aim to curate content that is clear to the target audience and engaging. Moreover, I implement my SEO experience to make my content rank at targeted keywords and gain more visibility. I believe in continuous growth and improvement and thus I am always reading and learning to make my writing more profound and impactful.
Overview
6
6
years of professional experience
Work History
Technical Writer and Content Strategist
Stridely Solutions
05.2024 - Current
- Developed and implemented content marketing strategies to enhance organic search visibility and drive traffic.
- Created and optimized content strategies for digital media, ensuring alignment with SEO best practices.
- Monitored website analytics using Google Analytics and Search Console to identify trends and optimize content performance.
- Managed search engine marketing budgets, tracked campaign performance, and adjusted strategies for maximum ROI.
- Created diverse content formats, including blogs, websites, brochures, case studies, press releases, and social media.
- Conducted in-depth research using Google Analytics and Search Console to craft compelling, data-driven content.
- Developed customized marketing materials to boost product awareness and audience engagement.
- Researched industry trends and applied insights to refine SEO and search marketing strategies.
Technical Document Writer
Vagaro Technologies
06.2023 - 05.2024
- Company Overview: a USA and UK-based Salon Software (SAAS) company
- Here, my primary responsibility is to create and review documents based on the extensive features of the SAAS product developed by our team in Ahmedabad
- In this crucial role, I focus on crafting detailed documents that effectively communicate the functionalities of the software
- Additionally, I am actively involved in creating work reports, insights, guidelines and more using PowerPoints
- Beyond documentation and presentations, my role extends to creating newsletters and addressing concerns of customers and the Design Team through the Zendesk portal
- A USA and UK-based Salon Software (SAAS) company
Ecommerce Writer
Mike Sierra HealthCare
04.2022 - 06.2023
- Company Overview: an US and Australia-based pet e-commerce company
- With a passion for all things pets, I am responsible for creating compelling customer-centric content that is engaging as well as persuasive
- My prime role in this organisation is to write product descriptions and blogs through extensive research on manufacturer websites and other competitive resources
- From playful toys to essential health products, I focus on creating content that is both engaging and informative
- An US and Australia-based pet e-commerce company
Technical Content Writer
eSparkBiz
05.2019 - 03.2022
- Company Overview: a leading software development company
- My roles here were to write blogs and website content for their official sites and their affiliated websites
- My prime role was to write content for Automonkey affiliated websites with a niche of social media marketing and SAAS
- I have also worked on eSparkBiz official website, crafting unique landing pages with clear and compelling CTAs, FAQs, and detailed information on the company's services
- My expertise also extends to eBook creation and guest posting, which allowed me to collaborate with other companies in the industry
- A leading software development company
Content Writer
TejSolPro
01.2019 - 05.2019
- Company Overview: a digital marketing agency
- Here, I gained valuable insights into various aspects of digital marketing, including SEO, PPC advertisements, Google Adwords, social media campaigns, and content writing
- My prime role here was to curate content on Ashaval blog - Ahmedabad informative blog
- WordPress website called Ashaval is a WordPress website that features all about Ahmedabad including Food, Travel, Events, People, and more
- As part of my role, I had the opportunity to interview well-known influencers and experts in the city, creating beautiful stories that showcase the city's heart and corners
- Alongside my team, I attended events, visited institutions, and travelled throughout the city to create engaging and informative content
- A digital marketing agency
Education
B.Tech - Computer Science
SilverOak College of Engineering
Ahmedabad, Gujarat01.2018
Higher secondary school - undefined
Sunnysky English High School
Surendranagar, Gujarat01.2014
Skills
- Writing and editing
- Content strategy
- Google analytics and Console
- SEO proficiency
- WordPress
- Communication
- Generating brand awareness
- KPI monitoring
- Web content management
- Adaptability and flexibility
- Organizational skills
- Interpersonal skills
Interests
Timeline
Technical Writer and Content Strategist
Stridely Solutions
05.2024 - Current
Technical Document Writer
Vagaro Technologies
06.2023 - 05.2024
Ecommerce Writer
Mike Sierra HealthCare
04.2022 - 06.2023
Technical Content Writer
eSparkBiz
05.2019 - 03.2022
Content Writer
TejSolPro
01.2019 - 05.2019
Higher secondary school - undefined
Sunnysky English High School
B.Tech - Computer Science
SilverOak College of Engineering
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