Neha Rai
New Delhi
Summary
Results-driven Business Development and Strategic Partnerships Manager with 8+ years of experience across the e-commerce and travel industries. Skilled in CRM, marketing strategy, inside sales, affiliate marketing, and client engagement. Proven track record in building brand alliances, driving revenue growth, and managing cross-functional teams. Strong network-building acumen, with a passion for strategic development and partnership-driven growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Assistant Manager – Strategic Alliances & Partnerships
HealthKart / MuscleBlaze
09.2021 - Current
- Core Partnership Management: Directly manage core strategic partners, including PhonePe, GPay, CRED, and Zomato, and others.
- Managed CPS, CPC, and ROI-driven campaigns to drive measurable growth and ensure high-performance partner collaborations.
- Affiliate & Growth Strategy: Drive performance and growth through affiliate marketing with key partners like GrabOn and CashKaro.
- Banking Partnerships: Handle end-to-end banking partnerships, including both funded and co-funded offers.
- Revenue Generation: Lead cross-branding and co-branded campaigns to build incremental revenue streams and drive online business growth.
- Financial Oversight: Responsible for budget allocation and oversight across all partnership and affiliate channels.
- Execution & Optimization: Coordinated workflow between internal teams for smooth execution of campaigns. Maintained campaign pacing by pulling daily tracking reports and determining optimizations.
- Compliance: Ensured live campaign validations were closed before monthly deadlines and kept strict checks on campaign data to identify and resolve any irregularities.
Strategic Alliances & Partnerships
HappyEasygo India Pvt Ltd
12.2019 - 09.2021
- Alliance Formation: Formed alliances with various brands to drive additional revenue.
- Affiliate & Platform Management: Managed affiliate marketing through banks, wallets, and third-party platforms.
- Meta Search Platforms: Worked directly with meta search platforms, including Kayak, Trivago, and Skyscanner.
- Campaign Leadership: Led brand campaigns for major partners like Samsung, Ola, and Medibuddy.
- Negotiation & Performance: Handled contract negotiations and tracked partner dashboards. Ran campaigns using performance models like CPA, CPC, and CPM.
Partnerships Manager
Hotelier Coin Pte Ltd
04.2019 - 10.2019
- Built and maintained long-term partner relationships.
- Conducted pricing negotiations, partner communication, and reporting.
- Executed go-to-market strategies and collaborated with influencers.
Senior Business Development Executive
TI Infotech Pvt Ltd
06.2017 - 03.2019
- Handled end-to-end business development and CRM activities.
- Utilized Salesforce & ZOHO CRM for pipeline tracking and reporting.
Education
MBA - Marketing & HR
GL Bajaj Institute of Management & Technology
GR.Noida01.2017
BBA - BBA
Veer Kunwar Singh University
PatnaSkills
- Partnerships and alliances
- Marketing and sales strategies
- Technology tools
- Strategic planning
- Affiliate marketing
- Partner outreach and engagement
- Branding and public relations
- Contract negotiation skills
- Social media management
- Stakeholder coordination
- Networking strategies
Certification
- Fundamentals of digital marketing
Timeline
Assistant Manager – Strategic Alliances & Partnerships
HealthKart / MuscleBlaze
09.2021 - Current
Strategic Alliances & Partnerships
HappyEasygo India Pvt Ltd
12.2019 - 09.2021
Partnerships Manager
Hotelier Coin Pte Ltd
04.2019 - 10.2019
Senior Business Development Executive
TI Infotech Pvt Ltd
06.2017 - 03.2019
MBA - Marketing & HR
GL Bajaj Institute of Management & Technology
BBA - BBA
Veer Kunwar Singh University
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