NEHA RAI

• Successfully launched Direct Carrier Billing (DCB) services across Sri Lanka, Nigeria, and Tanzania, leading cross-functional execution with telecom operators, technical teams, and content partners.
• Managed end-to-end Partner Success for global telecom operators and content providers, driving commercial negotiations, onboarding, UAT, go-live, and post-launch account management.
• Collaborated with global stakeholders across Product, Technology, Marketing, Finance, Legal, Telecom Operators, and Content Providers to ensure successful service launches, issue resolution, and commercial growth.
• Owned revenue growth and partner performance by tracking KPIs including revenue, gross adds (GA), ARPU, renewals, and churn, implementing strategies that enhanced subscriber acquisition and retention.
• Developed commercial and revenue optimization strategies, including operator promotional inventory monetization, campaign planning, revenue validation, and business forecasting to enhance recurring DCB revenue.
• Built and managed relationships with global content providers across US, Europe, Asia, and Africa, expanding partner ecosystem and creating new business opportunities.

• Owned Customer Lifecycle Management (CLM) by designing personalized engagement journeys across push notifications, WhatsApp, in-app messaging, and email using CleverTap, enhancing user activation, retention, and repeat deposits.
• Managed multi-channel growth marketing campaigns across Google Ads, Meta, affiliates, programmatic, CRM, and in-app inventory, optimizing acquisition and engagement while monitoring CAC, CPI, CPA, ROAS, ROI, and LTV using AppsFlyer and analytics dashboards.
• Collaborated with Product, Design, Growth, Operations, Finance, and Customer Support teams to launch new features, promotions, and AI-driven customer communication, ensuring seamless campaign execution and enhanced user experience.
• Leveraged data-driven experimentation through A/B testing, user segmentation, and campaign analytics to optimize CTR, conversion, and retention, enhancing campaign performance.
• Built and scaled strategic partnerships by onboarding 30+ affiliate and business partners, negotiating commercial agreements, and reducing partner onboarding turnaround time from 30 days to 7 days, improving operational efficiency.
• Led end-to-end execution of 15+ gaming tournaments including Jashn Azaadi Ka, Monsoon Money Madness, Festival of Love, Festival of Colors, Festival of Champions, Grand Maalamaal Series, and Rummy Lakhpati Series, managing planning, GTM strategy, execution, stakeholder coordination, and post-campaign analysis.

• Category & Merchant Management: Oversaw the Home &

Kitchen category, acting as the key liaison for merchants, streamlined onboarding, and ensured product quality compliance.

• Strategic Growth & Account Planning: Developed and executed account strategies to drive revenue growth, including cross-border trade operations in South Korea.

• Brand & Sales Development: Built in-house B2B brands (Code Yellow, Homeberry, Kitchen Idol), led sales cycles from lead generation to contract closure.

• Marketing and Customer Segmentation: Designed data-driven marketing campaigns using transactional and behavioral insights to enhance engagement and retention; managed P&L for key campaigns.

Market Analysis & GTM Execution: Conducted market and competitor analysis to identify opportunities, defined go-to-market strategies, and optimized pricing and channel selection