Neha Ramdasan

SDR Team Lead – SaaS Campaigns & Pipeline Generation (Client-Side)

• Company Overview: Global GTM & Sales Partner
• Led a 6-member SDR team, owned outbound GTM strategy and campaign execution for 8 global SaaS clients (cybersecurity, HR-tech, video tech, martech, blockchain), targeting SMB & mid-market buyers (50–1,000 emp; $10M–$1B) across US, EMEA and APAC.
• Booked 540+ meetings/year; sourced $810K–$1.08M in pipeline; contributed $270K–$540K ARR via client AE conversions
• Built persona-led ABM campaigns and ICP-specific outreach by geo, vertical, and seniority, engaging key decision makers like CXOs, HR Heads, Directors, and CISOs
• Prioritized warm, in-market accounts using real-time triggers (hiring, funding, tech stack) and high-intent tools (LinkedIn, Bombora, G2)
• Created outbound playbooks and SDR SOPs; coached team on personalization, objection handling and multi-channel cadences (LinkedIn, email, phone, events)
• Ran weekly performance reviews and A/B testing to optimize reply/meeting rates and boost conversions 30%+ through CTA and messaging refinement
• Reviewed discovery calls and collaborated with clients on improving demo handoffs and post-call messaging
• Led outbound for complex SaaS tools using consultative discovery (BANT) to qualify urgency, use-case fit, and budget
• Delivered solution-aware SDR pitches tailored to buyer function, company maturity, and pain points, rooted in workflows and real triggers
• Average sales cycle: 3–6 weeks from first touch to discovery call

AE / BDM – Internal Sales (Full-Cycle Closures)

• Sold Appglide’s SDR-as-a-Service / outbound ABM solutions to SaaS/ tech companies globally.
• Closed 10 long-term clients ($1K/month retainers) → $120K+ ARR
• Drove upsell expansion and revenue growth (e.g., HivePro: APAC → US & Africa, Algosec: ANZ → US)
• Owned the full sales funnel: prospecting → demo → proposal → negotiation → onboarding → retention → expansion
• Ran strategic account management and QBRs
• Worked with founders to evolve Appglide’s GTM messaging and sales strategy
• Sales cycles: 3–6 weeks from first touch to close; ACV $10K–$20K
• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.

• Company Overview: Video Interview SaaS
• Co-founded HR-tech SaaS platform for async hiring (India, US)
• Led GTM from scratch: ICP, messaging, outbound, demos, onboarding
• Closed first 8 B2B customers: HR & TA teams at early-stage companies
• Ran feedback loops from demos to product team → drove V2.0 release
• Managed cross-functional team across product, sales, and design
• Channels: LinkedIn, Google Ads, email; grew top-of-funnel by 3x in 6 months

• Company Overview: F&B Startup
• Co-founded and scaled a specialty café to profitable acquisition in 2022, managing operations, branding, and revenue with full P&L accountability.
• Led a 15-member team with SOPs and performance frameworks, achieving >90% staff retention and consistent operational excellence
• Drove 8% MoM foot-traffic growth and 20% uplift in ancillary revenues through community events, seasonal menus, and targeted marketing initiatives

• Company Overview: Global Professional Services Firm
• Promoted from Analyst to Senior; completed 1-year onsite in Kansas City, MO
• Led cross-border teams of 15+ (India, US, Argentina, Israel) on complex U.S. tax compliance for Fortune 500 clients
• Served as India-side POC for global accounts like Facebook, AT&T, HP, ensuring delivery quality and offshore-onshore coordination
• Trained and mentored 40+ hires across global teams; supported onboarding and client training initiatives