Neha Sachdeva
Business Owner/ Marketing Manager
Pathankot,PB
Summary
Dynamic franchise owner and marketing manager with a proven track record of expanding Claw Nails in the region of Punjab, leveraging exceptional communication skills and marketing research expertise. Spearheaded innovative campaigns and fostered strong customer relationships, significantly enhancing brand popularity and client satisfaction. Expert in social media content creation and team leadership, driving business growth and competitive edge. Highly successful Franchise Owner with solid background in marketing and sales operations. Directs business activities with proven expertise in strategic planning, marketing, and staff leadership. Expert in driving consistent growth.
Overview
17
17
years of professional experience
Work History
Franchise Owner and Marketing Manager
Claw Nails- India's Topmost Nail Salon
12.2021 - Current
- Expanded business by more than 60% by hiring and training staff, finding new locations and marketing franchises to local consumers.
- Designing a marketing strategy from time to time to reach the right target market and increase the popularity of the brand.
- Making plans for launching of new salon services alongwith pricing and promotions.
- Handling the business page on social media ( Instagram and facebook) by posting content and promotional activities at salon .( Insta: pathankotclawnails, facebook: clawnailspathankot)
- Supporting business growth through consistent market research and competitor analysis.
- Successfully resolving customer issues with diplomacy and professionalism, ensuring repeat business from satisfied clientele.
- Calculated and submitted on-time and accurate royalty payments to corporate office to maintain franchise in good standing.
- Increased franchise revenue by implementing innovative marketing strategies and promotional events like Nail masterclass, Black Friday event, Nail Art Display Day, Kids Press on nail summer camps etc.
- Cultivated strong relationships with clients via in store connections and strong social media presence.
- Recruited and managed an effective team to handle day to day business operations.
- Coordinating business paperwork including rental contracts, employee files , profit records and tax submissions with good organizational skills.
- Evaluating competitor strategies regularly to stay ahead in the area and maintain a competitive edge in the marketplace.
Business Owner
Ornate Design Studio
12.2015 - 02.2020
- Conceptualized and executed the idea of Ornate Design Studio , a home grown brand employing the less privileged women of society.
- Participated in various lifestyle exhibitions across the state showcasing various products related to Indian Weddings and festivals.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Used effective communication skills to build a reliable customer base and understand the market needs.
- Planning , developing and organizing advertising campaigns through social media and other marketing channels
Retail Sales Executive
David Jones ,Rundle Mall , Adelaide
04.2009 - 08.2009
- Increased customer satisfaction by resolving issues promptly and professionally.
- Strengthened store reputation by providing exceptional service, maintaining a clean environment, and addressing customer concerns quickly.
- Participated in regular trainings to stay updated on product knowledge, trends, and sales techniques.
- Developed strong relationships with clients through attentive listening and personalized recommendations.
- Supported store management with various administrative tasks such as scheduling, reporting, and tracking sales performance.
Event Assistant( Part Time)
Delaware North
03.2008 - 02.2009
- Managed event set-up at various venues like Melbourne Cricket Ground, Rod Laver Arena and Etihad Stadium.
- Supported marketing efforts for events, leading to higher attendance rates and greater visibility.
- Organized facilities preparation, refreshments and entertainment for gatherings with large number of guests.
- Assisted in organizing successful events by ensuring timely completion of tasks.
- Performed event coordination for larger sports events and music concerts.
Sales and Marketing Intern
Addmarc Hospitality Marketing Services Pvt. Ltd
04.2007 - 12.2007
- Strengthened client relationships through regular communication and follow-ups, leading to repeat business.
- Conducted market research to identify potential clients in hospitality segment and developed tailored sales strategies to build a new customer base.
- Contacted prospective customers through phone calls and emails to develop business.
- Supported sales and marketing team members in creation and implementation of marketing campaigns.
- Responded to general inquiries from members, staff and clients via phone and email.
Education
Certificate 4 in Fashion Business And Marketing - Marketing, Retail Management, Visual Merchandising
Melbourne School Of Fashion
Melbourne 04.2001 -
Bachelor of Arts - English Language And Literature
Delhi University ( Lady Shriram College For Women)
New Delhi, India 04.2001 -
Associate of Science - High School/ Non Medical Stream
DAV Chandigarh
Chandigarh, India 04.2001 -
Primary And Secondary Schooling -
St Josephs Convent
Pathankot, India 04.2001 -
Skills
Marketing Analyst/ Researcher
Timeline
Franchise Owner and Marketing Manager
Claw Nails- India's Topmost Nail Salon
12.2021 - Current
Business Owner
Ornate Design Studio
12.2015 - 02.2020
Retail Sales Executive
David Jones ,Rundle Mall , Adelaide
04.2009 - 08.2009
Event Assistant( Part Time)
Delaware North
03.2008 - 02.2009
Sales and Marketing Intern
Addmarc Hospitality Marketing Services Pvt. Ltd
04.2007 - 12.2007
Certificate 4 in Fashion Business And Marketing - Marketing, Retail Management, Visual Merchandising
Melbourne School Of Fashion
04.2001 -
Bachelor of Arts - English Language And Literature
Delhi University ( Lady Shriram College For Women)
04.2001 -
Associate of Science - High School/ Non Medical Stream
DAV Chandigarh
04.2001 -
Primary And Secondary Schooling -
St Josephs Convent
04.2001 -
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