Summary
Overview
Work History
Education
Skills
Certification
Interests
Websites
EXTRA-CURRICULAR ACTIVITY
SOCIAL LINKS
Timeline
Generic
Neha Saraswat

Neha Saraswat

Performance Marketing Manager
Noida

Summary

Marketing professional with 10+ years’ experience driving brand growth, new market penetration, and product launches. Skilled in strategy, execution, and performance marketing with a proven track record of boosting sales, market share, and business excellence. A forward-thinker with strong communication, analytical, and organizational skills—recognized for creativity, self-motivation, and delivering impactful business results.

Overview

14
14
years of professional experience
5
5
Certifications
2
2
Languages

Work History

Performance Marketing Manager

Info Edge (India) Limited
Noida
03.2014 - Current
  • Responsible for Digital Re-marketing for the consumer business of the 99Acres Real Estate Brand ??
  • Residential, Commercial, NRI, and Rent.
  • Create and launch optimized digital marketing re-marketing campaigns across multiple digital channels like - FB Ads - Display Ads, Responsive Ads, Web-site conversions Ads, and Google- Google Display Ads, Responsive Ads, Discovery Ads, YouTube Ads, Display Search Ads, and native platforms like - Taboola, Outbrain, and Algebra for PAN-India.
  • Delivered the maximum number of responses for South region projects like Casagrand G-Square, and Alliance Groups. (Targeted was 1500 and delivered 1591, run for 18 days).
  • Handling high-budget volume OMNI campaigns for top-cities-Mumbai, Pune, Delhi/NCR, Chennai, Kolkata, Bangalore, Hyderabad, etc.
  • Measure performance and create daily reports for the campaigns based on CPL trends, CTR, CVR, and DRR for Pan-India.
  • Shared weekly report to sales guys of campaigns performance as per expected CPL trends and responses.
  • Quick response and solve the queries to sales as per their queries based on campaigns performance - feedback was given by the clients, quality, daily DRR, and CPL trends.
  • Working on the platform??
  • Called Adcreator ??
  • Which helps us to auto-created the campaigns, ad sets, and ads on Facebook, Google, Taboola, and Outbrain platforms to run a maximum number of campaigns count daily from PAN-India.
  • Innovating customized product solutions for each customer segment to drive business growth.
  • Helping a team of 200+ sales representatives sell 99acres digital marketing solutions effectively to builders and brokers.
  • Works with other teams like Sales, Product, Tech, Design, feedback, and CMT.
  • Working on a tool called T3 - it works like an OTRS tool that helps us to execute the campaigns.
  • Social media campaign: end-to-end execution and planning - FB Ads like- Display Ads, Responsive Ads, Web-site conversions Ads and Google- Google Display Ads, Responsive Ads, Discovery Ads, You-Tube Ads, Display Search Ads, etc.
  • Driving awareness, demand, and acquisition through social media marketing channels.
  • Analyze and report on performance metrics and set up pilot plans to improve the campaign performance day-wise.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Improved customer loyalty by developing engaging loyalty programs and personalized marketing initiatives.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.

SEO Executive

DigitalForce
12.2012 - 03.2014
  • Specialized in website optimization for increased traffic, including client and competitor analysis, keyword research, and on-page/off-page SEO.
  • Developed search engine-friendly content and monitored website traffic using Google Analytics.
  • Executed social bookmarking, article submission, blog posting, forum posting, content syndication, and classifieds.
  • Implemented link building strategies such as one-way and reciprocal links.
  • Managed SMO (Social Media Optimization) and performed search engine/directory submissions.
  • Projects worked on:
  • Http://www.riversafari.com.sg/
  • Http://www.nightsafari.com.sg/
  • Http://www.birdpark.com.sg/
  • Http://www.zoo.com.sg/
  • Http://www.singaporedivorcelawyer.com.sg/
  • Http://www.singaporecriminallawyer.com/
  • Http://www.jamboreeindia.com/
  • These activities and projects demonstrate a comprehensive skill set in digital marketing and SEO optimization across various domains and industries.

SEO Analyst

Trafficwala
Noida
01.2012 - 11.2012
  • On-Page Website Optimization involves keyword analysis, URL mapping, and analysis of on-page factors to enhance site performance.
  • Off-Page Optimization strategies include:
  • Submitting articles.
  • Distributing press releases.
  • Sharing articles on social bookmarking websites.
  • Submitting to directories.
  • Posting on blogs to increase visibility and authority.
  • Increased search engine rankings for target keywords through on-page and off-page optimization techniques.
  • Conducted regular website audits using crawling tools like Screaming Frog and Sitebulb to identify potential technical issues affecting SEO performance.
  • Improved user experience with mobile-first design principles and page speed optimizations, reducing bounce rates and increasing session durations.

SEO Specialist

Techmagnate - A Digital Marketing Agency
Noida
08.2011 - 12.2011
  • On-Page Optimization: Enhancing website performance through strategic adjustments.
  • Off-Page Optimization activities include:
  • Submitting articles.
  • Distributing press releases.
  • Sharing articles on social bookmarking websites.
  • Submitting to directories.
  • Posting on blogs.
  • Implementing SMO (Social Media Optimization).
  • Generating weekly and monthly SEO reports covering website audits, indexing, rankings, traffic analysis, website architecture, linking strategies, and other factors aimed at improving SEO positions for targeted keywords.
  • Basic understanding of On-Page Optimization techniques such as keyword analysis, URL mapping, and analysis of on-page factors.
  • Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
  • Conducted comprehensive keyword research for targeted content creation and optimization.
  • Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
  • Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
  • Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
  • Streamlined website structure, optimizing internal linking and navigation for better user experience.
  • Analyzed SEO outreach goals and presented findings to marketing director.

Education

Bachelor of Science - Statistics

Dr. Bhimrao Ambedkar University
Agra
08.2005

Master of Science - Computers

Anand Engineering College
Mathura
01.2011

Skills

  • Google Tag Manager

Digital advertising platforms

Social media marketing

Online marketing

Social media management

  • Zeppelin

  • Tableau

  • JIRA Tool

  • Google Tag Management

  • Google Analytics

  • Google AdWords

  • Google Tag Manager

Certification

Google : Foundations Of Digital Marketing And E-Commerce

Interests

Painting, Reading, Writing, DIY Projects, Fitness Activities, Cooking or Baking, Gardening, Traveling, Mindfulness and Meditation

Websites

EXTRA-CURRICULAR ACTIVITY

Excellence Award (2021) : Recognized for achieving targeted responses within specified CPLs for Chennai campaigns under brands Casa-Grand, G Square, and Alliance Group. Completed Courses: Java Core (J2SE) Java Advanced (J2EE) Technical Presentations: Presented multiple technical papers at the college level. Professional Development: Completed a training course on professional communication and soft skills. Attended training from the College of Leadership and Human Resource Development, Mangalore. Leadership and Engagement: Served as Class Representative during B.Sc. 2nd year in 2007. Academic Engagements: Participated in a C/JAVA Quiz competition organized by the MCA Department at college. Engaged in a GK competition hosted by INFOZIP at school. Presented a technical paper at the 'IT-Seminar' organized by the Indian Society for Technical Education (ISTE) at the college campus. Cheerful, confident, and optimistic individual with a persistent "NEVER-GIVE-UP" attitude. Enthusiastic learner with a strong eagerness to acquire new knowledge. Possesses a collaborative spirit and adeptness in teamwork. Driven by ambition to achieve personal growth and excellence. Self-motivated with a proactive approach to problem-solving.

SOCIAL LINKS

https://www.linkedin.com/in/neha-saraswat-7b6695bb/

Timeline

Performance Marketing Manager

Info Edge (India) Limited
03.2014 - Current

SEO Executive

DigitalForce
12.2012 - 03.2014

SEO Analyst

Trafficwala
01.2012 - 11.2012

SEO Specialist

Techmagnate - A Digital Marketing Agency
08.2011 - 12.2011

Bachelor of Science - Statistics

Dr. Bhimrao Ambedkar University

Master of Science - Computers

Anand Engineering College

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Neha SaraswatPerformance Marketing Manager