Neha Singh
Digital Marketing- SEO
Navi Mumbai,Maharashtra
Summary
Functional SEO with over 4 years of experience driving organic site traffic across multiple client verticals to improve search engine results.
Having in depth knowledge of SEO strategies, multiple analytical tracking tools and Google Analytics Report generation.
Functional SEO with strong background in web marketing and analytics and proven experience in content strategy, link building and keyword strategy.
Overview
5
5
years of post-secondary education
4
4
years of professional experience
Work History
SEO Specialist
Accelerate Business Performance, Australia
Navi Mumbai, Maharashtra
07.2016 - 12.2020
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Optimized copy and landing pages for search engine marketing with the help of SEO Tool- "Your SEO Coach"
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Collaborated with internal functional team to investigate critical SEO-related issues and provided impactful solutions.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Built, implemented and updated effective SEO strategies.
- Produced and submitted weekly/monthly reports outlining progress against KPI objectives.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Created content strategies for digital media.
- Maintained continuous check on Traffic metrics, optimizing and enhancing campaigns based on current trend data.
- Helped clients develop website portals and social media pages to promote businesses.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Developed paid client ads for use on diverse social media platforms, achieving average of users per ad.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Analyzed competitor pages to locate backlink and keyword opportunities.
Education
Master of Arts - Political Science
Banasthalli Vidyapeeth, Rajasthan
Jaipur, Rajasthan 05.2009 - 04.2011
Bachelor of Arts - Political Science
SM College, Bhagalpur
Bhagalpur, Bihar 07.2006 - 06.2009
Skills
Keyword optimization
Timeline
SEO Specialist
Accelerate Business Performance, Australia
07.2016 - 12.2020
Master of Arts - Political Science
Banasthalli Vidyapeeth, Rajasthan
05.2009 - 04.2011
Bachelor of Arts - Political Science
SM College, Bhagalpur
07.2006 - 06.2009
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