Neha Singh
Fusion Business Solutions
Udaipur
5
years of professional experience
6
Certification
An eclectic and informed creative writer with over 5 years of experience in diverse content creation and strategy. This includes working across web and social media platforms.
Written for both B2B and B2C audiences in sectors such as technology, healthcare, and finance, she views content as more about ideation, visualization, and out-of-the-box strategies and less about wordplay.
Additionally, her expertise extends to working with graphic designers, motion graphic designers, video editors, and website developers to extract maximum value out of the proposed content.
Work History
Freelancer
2 Years 1 Month- Currently involved in a content designing project, focusing on custom requirements and client needs.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
- Analyzed user feedback to gather input and identify areas required for improvement.
Content Writer
7 Months- Developed a dynamic social media strategy for a US-based client to enhance engagement and visibility
- Curated sales-enablement assets to support sales teams and drive conversions.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Repurposed and optimized existing content for use in different mediums.
- Facilitated cross-functional collaboration between departments such as design, marketing, and product teams to create cohesive digital experiences.
- Gained a deep understanding of target audiences through market research, allowing for more tailored content creation strategies.
Unit Manager (Content Writing)
2 Years 2 Months- Developed and fact-checked FAQs on Personal Loans, Fixed Deposits, Consumer Loans, Credit Cards, Insurance, and Flexi Loans for the Bajaj Finserv App
- Crafted metadata, UX copies, SMS, ad copies, emails, articles, and notifications to enhance platform engagement
- Curated and edited Hindi content, including video scripts and voiceovers
- Pitched story ideas, shared insights, and approved service-related content.
Content Writer
4 Months- Created SEO-friendly snippets for Facebook, LinkedIn, and Instagram
- Wrote blogs, articles, metadata, infographics, and banners on various subjects including RPA, AI, Ayurveda, and digital marketing
- Developed content for the homepage and About Us section of a nutrition-based website (nurturic.com).
Content Writer
9 Months- Crafted engaging and varied copies for beauty, fashion, cosmetics, sports, and houseware products
- Edited and proofread content before submission.
Content Writer
10 Months- Built a professional network with HODs and TPOs of engineering colleges in Pune
- Assisted engineering students in developing communication skills through various sessions.
Intern
9 Months- Provided voiceovers for news anchors and edited news coverage from field journalists.
Intern
1 Month- Conducted interviews and reported on stories related to health, street fashion, food, and lifestyle.
Education
B.A. (Hons) Journalism and Mass Communication
- Percentage: 82.69%
- Relevant Courses: Public Relations, Content Writing, Anchoring, Editing
- Awarded a gold medal for academic excellence
Senior School Education
- Percentage: 70%
- Subjects: Science & Math
- Elected as the school captain
High School Education
- Percentage: 9.2 CGPA
- Elected Captain of the House
- Won the district level debate championship
Skills
Content Writing
Copy Writing
Social Media Marketing
Content Marketing
Voice overs
Ad Copies
Product Descriptions
Video Scripts
Metadata
Infographics
Content Strategy
Web Writing
Brand Communication
Certification
Certifications:
- Social Media Marketing (HubSpot)
- Hotjar (Udemy)
- Content Marketing (HubSpot)
- Google Analytics (Udemy)
- Design Thinking and Hindi Translations
Tools:
- Hotjar
- Google Analytics
Awards and Recognitions:
- Twice recognized with 'HEROES' awards for performance excellence
- Twice awarded 'Bugathon Winner' for app functionality evaluations
Additionalskillsinterestsinformation
Hindi (Mother Tongue), English (Proficient), Bhojpuri (Spoken Command), Bengali (Understanding), Marwari (Understanding), Backpacked across West Bengal, Bihar, Rajasthan, and Madhya Pradesh, Writing and reading non-fiction, Watching social issues-oriented short films
Timeline
Freelancer
09.2024 - CurrentRead More
Content Writer
Fusion Business Solutions
01.2024 - 08.2024Read More
Unit Manager (Content Writing)
Bajaj Finance Limited
11.2020 - 01.2023Read More
Content Writer
Digital Marketing Agencies - Pyrite Technologies
07.2020 - 11.2020Read More
Content Writer
Capita India Pvt. Ltd.
09.2019 - 06.2020Read More
Content Writer
Doomshell Pvt. Ltd.
10.2018 - 08.2019Read More
Intern
Dainik Bhaskar
04.2016 - 05.2016Read More
Intern
A1 TV, Rajasthan
12.2015 - 09.2016Read More
SJMC (DAVV)
B.A. (Hons) Journalism and Mass Communication
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Kendriya Vidyalaya
Senior School Education
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Kendriya Vidyalaya
High School Education
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