Neha Singh
Onsite Merchandiser
Bengaluru,KA
Summary
Senior site merchandiser with over a decade of experience in ecommerce and content marketing, delivering high-impact category strategies and site optimizations to drive guest engagement and topline growth. Skilled in data-driven merchandising, site taxonomy, conversion optimization, and consumer insights. Adept at collaborating across functions to translate business goals into effective onsite execution. Strong analytical mindset combined with creative agility to continuously enhance digital shopping experiences.
Overview
13
13
years of professional experience
5
5
Certifications
Work History
Manager, Site & Merchandising
JioMart
01.2023 - Current
- - Led homepage strategy and calendar planning across FMCG, fashion, CDIT, and handloom categories.
- - Drove CTR and GMV growth via site optimization strategies: traffic placement, internal search, item-level content, and campaign integration.
- - Utilized Google Analytics to monitor site performance and inform merchandising tactics.
- - Delivered end-to-end execution of festival-specific stores, collaborating cross-functionally with marketing, tech, and design teams.
- - Advocated for the guest/customer experience by analyzing behavioral data, and continuously refining site content and navigation.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
Content Strategy Consultant
CYFIRMA
12.2020 - 01.2023
- - Developed B2B content strategies aligned with marketing and branding goals in the cybersecurity domain.
- - Led a team of 10 in producing optimized content, reports, and SEO materials for multiple platforms.
- - Acted as a bridge between Customer Success and Content teams to ensure alignment with client needs.
- - Used SEO tools to assess performance, identify gaps, and implement targeted improvements.
Digital Marketing Specialist
Swiss Learning Exchange
01.2020 - 12.2020
- - Spearheaded digital content, performance tracking, and optimization across web and social platforms.
- - Doubled YouTube subscribers in 3 months via strategic organic growth.
- - Leveraged GA, SEMrush, and HubSpot for KPI tracking and conversion insights.
Digital Marketing Lead
Infiniti Research
05.2016 - 01.2020
- - Managed a team of 15 delivering weekly SEO content to meet brand and lead-gen goals.
- - Optimized site content, landing pages, and digital campaigns using GA and user insights.
- - Created performance dashboards and worked closely with design and strategy teams.
Previous Roles
01.2013 - 01.2016
- Avohi Infotech | Jain Technosoft | Brickwork India
- - Executed SEO and marketing content strategies tailored for diverse B2C/B2B clients.
Education
MBA - Marketing Management
NMIMS
01.2023
MA - English Literature
Sacred Heart College
01.2006
Skills
Site Merchandising Strategy
Category Growth
Analytics & Reporting (GA) Conversion Optimization
Cross-Functional Leadership
UX & Navigation Enhancement
Content & SEO
Team leadership Operations management
Strategic planning
Decision-making
Teamwork and collaboration
Adaptability and flexibility
Certification
- Google Online Marketing Fundamentals
Additional Information
- - Cleared IBPS PO (2012); UPSC Interview Candidate
- - Tools: Google Analytics, SEMrush, HubSpot, Excel
- - Hobbies: Reading, Doodling, Badminton
Timeline
Manager, Site & Merchandising
JioMart
01.2023 - Current
Content Strategy Consultant
CYFIRMA
12.2020 - 01.2023
Digital Marketing Specialist
Swiss Learning Exchange
01.2020 - 12.2020
Digital Marketing Lead
Infiniti Research
05.2016 - 01.2020
Previous Roles
01.2013 - 01.2016
MA - English Literature
Sacred Heart College
MBA - Marketing Management
NMIMS