NEHA TALWAR
Account Management | Strategy | Customer Acquisition | Innovation | Pursuing EMBA
Summary
Goal-oriented individual with distinguished experience in Account management and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Financial Advisor
ICICI Prudential
Kannur, Kerala
01.2022 - Current
- Assisted clients with preparing financial plans, conducting investment research and completing trades and transactions to assess and meet financial goals.
- Developed and presented financial planning and investment seminars for clients and prospects. Increased client satisfaction 50% and grew client base 28%.
- Executed trades, managed internal systems, and wrote financial plans for 50+ clients
Enterprise Account Manager-CPS Large Market
HDFC Bank
Delhi
06.2021 - 12.2021
- Developed & Executed strategies around Commercial, Corporate & pre-paid cards to capture the market share.
- Managed, serviced and enabled the growth of the exciting portfolio.
- Onboarded new corporate partners to increase market penetration and improved product acceptability influencing industry associations to enhance bank’s value proposition and position it as the go-to partner for financial requirements.
- Administered a team of Corporate Sales officers and driving them to achieve cross selling goals.
- Worked with service and project management departments to provide total support to clients.
Account Manager-Global Corporate Payments
American Express Canada
Toronto
07.2018 - 03.2020
- Client Acquisition: Generated over $10 Million in revenue by generating new leads using LinkedIn Sales
- Navigator and and negotiating with C-level suite, thereby achieving 120% of annual sales quota
- Account Development: Spearheaded a new initiative in managing a portfolio of 100 niche SMEs and enterprise accounts, drove up-selling and cross-selling initiatives, which led to 10% increase in annual monthly billings across the Canadian market
- Business Analysis: Collaborated with Decision Sciences, Risk and Fraud teams to monitor portfolio metrics and held monthly account reviews using proprietary CRM tools to drive insights and findings, which led to an existing portfolio revenue growth by 12%
- Referral Marketing: Oversaw referral marketing initiatives by liaising with the B2B marketing and early development teams and rolled out campaigns to existing and new clients, increasing overall qualified lead generation by 19%
Media Account Consultant
Yellow Pages
Toronto
10.2017 - 05.2018
- Adoption: Conducted demos on Search Engine Marketing (PPC), Search Engine Optimization (SEO)
- Display Advertising, Facebook Marketing, Mobile Advertising, and Website solutions to 100+ B2B clients, leading to 60% increase in adoption across these platforms
- Digital Marketing: Designed and implemented digital marketing strategies for 130 cross-industry clients focused on increasing online visibility and conversion through digital channels
- Insights: Worked closely with 40 key accounts in shaping marketing strategies and enabled data-driven marketing decisions across their B2B and B2C marketing teams
- Promotions: Liaised with cross-functional teams to develop promotion strategies for Yellow Pages products and services and worked on online and offline promotional campaigns, which led to an increase in 20% on the overall business revenue
Co-founder and Chief Business Officer
Money Nest Pvt. Limited, Shalimar Indian Bistro
Brampton
11.2016 - 09.2017
- Growth Strategy: Developed annual go-to-market plan and created the overall operational budget, which led to over 30% growth in annual revenue
- Marketing: Developed structured advertising campaigns and ongoing promotional activities to increase brand recognition, including incentive programs and special events resulting in 90% in customer footfall
- Client Relationship Management: Developed high quality client relationships, through effective communication implementation and servicing of customer accounts, resulting in 100% customer retention and satisfaction
Co-founder and Chief Executive Officer
Kudos Marketing and Entertainment
Delhi
06.2012 - 10.2016
- Destination Management: Strategized and executed corporate offsite events for over 100 multinational companies, built strategic partnerships with luxury hotels and resorts,
- Artist Management: Served as a single point of contact for acquiring performance artists for a variety of
regional and national events across India - Sponsorship Management: Formed alliances with major brands for event sponsorships, negotiated
terms and built pricing strategies for clients’ sponsorship portfolio
Education
MBA - Strategic Marketing
SP Jain School of Global Management
Dubai, Mumbai, Singapore & Sydney 12.2022 - Current
Bachelor of Arts - Economics
University of Delhi
Delhi 07.2007 - 06.2010
ACCES Employment Sales and Marketing Connection Programme -
Humber College
10.2014 - 12.2014
Postgraduate Diploma - Events, Media and Advertising
NIEM
Mumbai 06.2010 - 06.2011
Skills
Sales Strategies
Key account management
Contract Negotiation
Analytical problem solver
Strategic planning
Business development and planning
Solution selling
Strategic account development
Timeline
MBA - Strategic Marketing
SP Jain School of Global Management
12.2022 - Current
Financial Advisor
ICICI Prudential
01.2022 - Current
Enterprise Account Manager-CPS Large Market
HDFC Bank
06.2021 - 12.2021
Account Manager-Global Corporate Payments
American Express Canada
07.2018 - 03.2020
Media Account Consultant
Yellow Pages
10.2017 - 05.2018
Co-founder and Chief Business Officer
Money Nest Pvt. Limited, Shalimar Indian Bistro
11.2016 - 09.2017
ACCES Employment Sales and Marketing Connection Programme -
Humber College
10.2014 - 12.2014
Co-founder and Chief Executive Officer
Kudos Marketing and Entertainment
06.2012 - 10.2016
Postgraduate Diploma - Events, Media and Advertising
NIEM
06.2010 - 06.2011
Bachelor of Arts - Economics
University of Delhi
07.2007 - 06.2010