Neha Varma
Marketing Manager
Mississauga,ON
Summary
Marketing Professional partnering with companies to improve their Business Strategies and Growth Plans. Experience includes Strategic Thinking & Planning, Brand Development, Product Development, and Innovation. Recognized for stakeholder management, problem solving and driving growth initiatives. Highly effective project manager and thrive in fast-paced environment while consistently delivering results.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Lead
Vernacare Inc.
Toronto, Canada
07.2021 - Current
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Developed and executed omni-channel go-to-market strategies to build healthy pipeline across product categories.
- Responsible for marketing budget and ROI.
Marketing Manager
Edward Jones
Mississauga, Canada
08.2018 - 04.2020
- Strengthened branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases to maximize outreach
- Leveraged data from multiple sources to deliver clear, concise, and data-driven insights which helped develop meaningful actions to meet objectives
- Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns
- Instrumental in Building Online Access mobile application for seamless Customer Experience
Sr. Segment Marketing Manager
Kimberly-Clark Professional
Pune, India
02.2013 - 06.2018
- Developed annual strategic marketing plans for year-on-year growth in Office Building Segment.
- Driven strategic planning & implementation of integrated commercial & other strategic programs for KLEENE(R) and SCOTT* Brand products and solutions.
- Identified Product Gaps in current portfolio to fuel Product and Promise Innovation.
- Lead & opportunity management through traditional and digital channels for assigned business goal.
- Customer Experience Design for Churn Management.
Sr. Brand Executive
Hindustan Unilever Limited
06.2011 - 01.2013
- Led integrated team for implementation of brand building activities to deliver market share and revenue
- Channel Management by creating and implementing trade plans in Modern and General Trade
- Consumer insight mining for planning and delivering key brand building activities for upcoming strategies for better market share
- Developed creative strategies by partnering with creative and media partners
Education
Post-Degree Certificate - Digital Marketing
MICA & UpGrad
India 08.2017 - 04.2018
MBA - Marketing Management
Lala Lajpat Rai Institute of Management
India 06.2007 - 09.2009
Bachelors - Mass Media - Advertising
Jai Hind College
India 05.2003 - 07.2006
Accomplishments
- Kimberly Clark Professional* - Responsible for year-on-year growth of SCOTT* Hand Towels in India
- Kimberly Clark Professional* - Launch Integrated Commercial Program C.H.E.S.S.* in India; first runner up for Outstanding Contributor in 2016
- Kimberly Clark Professional* - Fully accountable for the social media presence resulting in significant increase in engagement and traffic
- Hindustan Unilever Limited - Carried out a school activation program in 200+ cities in India for increase Brand Awareness of Lifebuoy Handwash
Timeline
Marketing Lead
Vernacare Inc.
07.2021 - Current
Marketing Manager
Edward Jones
08.2018 - 04.2020
Post-Degree Certificate - Digital Marketing
MICA & UpGrad
08.2017 - 04.2018
Sr. Segment Marketing Manager
Kimberly-Clark Professional
02.2013 - 06.2018
Sr. Brand Executive
Hindustan Unilever Limited
06.2011 - 01.2013
MBA - Marketing Management
Lala Lajpat Rai Institute of Management
06.2007 - 09.2009
Bachelors - Mass Media - Advertising
Jai Hind College
05.2003 - 07.2006
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