Neha Verma

• As a lead, connecting all the WPP capabilities (SL&E, Production, Tech, Media, etc.) to work together to deliver a project, leading all the E2E process involved to deliver a successful project for the client
• Translate brands marketing strategies into creative strategies and planning the yearly roadmap for these brands/campaigns in collaboration with the Brand Strategy team
• Serve as a business advisor not just to the client, but also to the management and the team
• Lead the problem-solving charge to help connect the dots between business, brand & marketing goals, and the channels, tactics and technologies that will work together to provide actionable result and client success.
• Possess a solid foundation of knowledge around what a digital product or service is & how the company would get paid.
• Lead and manage a team of Sr. Manager, manager and Jr.Managers and create a roadmap for future leaders

Client: The Coca Cola Company – Sprite, Fanta, Thums Up, Charged, Schweppes.

• Managing, strategize and execution of digital campaign for the brands/client success with an understanding of the latest digital trends, audience behaviour, exisiting brand challenges and competitors
• Strategizing and execution of Social Media Campaign with a 360 view and optimizing with the help of social insight dashboards, tools like unmetric, hootsuit, similarweb, fanpage karma etc
• Closely working with cross-functional experts (SEO, Web, Creative, analytics, paid media) to understand every possible aspect and propose effective solutions to the brands
• Identifying and acquiring new opportunities to uplift the existing client success through innovative proposals
• Managing a responsive team of executives to keep a daily track on the brand performance and proposing optimization methods
• Working with external experts like production houses, media agencies, influencers etc to provide a contemprory approach to the brands

Clients: Emami (Navratrna Oils), Voltas Beko (TATA Group), Berger Paints, Orient Bell Tiles(e-com), SBI Cards, BMW.

• Manage digital mandates of the brands including social media management, online response management, campaign management, paid media promotions etc
• Uplifting the exisiting brands in line with the digital innovations and new trends in the market
• Work with agile teams of cross-functional experts (in-house and external partners) to ensure seamless and timely execution of the digital strategy and promised KPIs
• Work closely with Creative, Data & Analytics, Technology teams to deliver high quality output to the client while driving revenue goals

Clients:
Chicco, Tisva – Home decor, Toshiba, Carrier India, Teacher’s Whiskey

• Strategies and execution of digital campaigns with an objective of brand awareness and performance driven
• Execution of requirements related to production work like photoshoot, videoshoot, stop motion, slow-mo etc
• Strategies and coordinating with the production houses and creative team
• Planning and mapping of influencer activities with the brand campaigns
• Execution of media campaigns, driving the objective through digital ads and different advertising channels according to the objective
• Identifying and acquiring opportunities to uplift the existing brands through innovative proposals
• Strategies and analyze the annual operational plans of the brand
• Creating IPs & long term solutions.

Clients:

Emami (Healthy & Tasty Oils), Blackberrys Menswear, McCain Foods India, Sandisk, Western Digital (WD), Wok to Walk

• Handle Client requirements related to Website Design and development/Website Maintenance work, Digital Media Campaigns, SMO, and SEO
• Creating proposal and ensuring the implementation of active proposal
• Market research and generating business from the existing clients and achieving profitability
• Coordinate with internal department/ teams/ branches to resolve queries
• Identifying and acquiring new strategic plans for the brands
• Track team performance and revenue

• Maintaining and growing client relationships, and managing client expectations
• Market research and generating business from the existing clients and achieving profitability
• Social Media Optimization and Coordinate with internal department/ teams/ branches to resolve queries.