Neha Virmani Mehta

Pharma research and consulting expert with 13+ years of experience in research, competitive intelligence and strategic consulting, seeking a challenging position to leverage my skills and contribute to innovative solutions. Committed to deliver business insights to global pharma clients through evidence-based strategies, collaborative problem-solving, and strategic planning.

• Management Apprenticeship (MBA), Driving indirect reach and market penetration for PepsiCo Frito Lays in the low socioeconomic class zones of Delhi by conducting survey of wholesalers/retailers/consumers, feeding into the brand-new marketing strategy to push sales in these regions
• Internship / Final year project (B.E. Biotech), Pathway annotation of M. Tuberculosis initiated by Council of Scientific Research under the open-source drug discovery program

• EY
• M360 Research
• WNS
• Netscribes
• MBA

• Healthcare & Lifesciences: IQVIA / TRx, Actone dynamic, Informa / Citeline Intelligence, Thomson Reuters, Evaluate Pharma, Embase, Pubmed, Scopus (literature search)
• Non-Healthcare: Pitchbook, CapIQ, Refinitiv, Pharmatell, Alphasense, EMIS market reports, Seekingalpha

• Date of Birth: 05/06/87
• Marital Status: Married

• EY bronze training badges, data visualization (PowerBI, Advanced Excel) and Lifesciences key concepts
• Seminar on Medical value, Global Exhibition organized by Confederation of Indian Industry in 04/15
• Professional Workshop in report writing, British Council, Gurgaon in 12/14 (sponsored by Netscribes)
• CPHI Conference coverage, Convention of Pharmaceutical Ingredients in Shanghai, 2013 and Mumbai, 2011 & 2012

• EY-Parthenon (Lifesciences & Healthcare Strategy), Medical counter measures intelligence tool development for EU Commission’s Health Emergency Preparedness & Response body, Therapy area market trend analysis for a MedTech leader to make case for staff downsizing to French Labor Authority, Market opportunity sizing model and forecast to prepare for global launch of a cancer ablation therapy in US and Europe, Workshop support for a Contract development & manufacturer (CDMO) with focus on lab & CMC services sizing and competition, Maximising portfolio value for revenue growth for a Consumer Health leader by benchmarking consumer pricing vs. competition, Target scan and identification to support M&A and diversification strategy post-acquisition of an AI company by a health IT player, Developed a market attractiveness model tailored to local environment in which a US-based safety net health system operates, Supported due diligences across diverse clients (Pharma, Consumer Health, MedTech, Private Equity and Investment Banks)
• M360 Research (Lifesciences), Disease landscape reports including competitive intelligence for several indications (CDI, PH, NMIBC etc.), Situation analysis to input into an integrated brand plan to support therapy area leads (fertility, uro-oncology, gastroenterology), Indication prioritization for yearly strategic assessment as part of the LCM strategy based on assessment of market attractiveness (incl. market potential, competition intensity) and the client’s ability to compete (capabilities, synergies), Account management strategy by tracking key accounts (fertility clinics) for focus areas, strategic evolution and vision to develop a value offering (core promise / partner to optimize / partner to lead), Target profile testing (TPP) for a late-stage pipeline drug to understand prescribing behavior, unmet needs and adoption drivers
• GlaxoSmithKline Knowledge Center, WNS Global Services (Lifesciences), Performance dashboard reporting IQVIA sales, brand shares and evolution index for quarterly performance review meetings, Developing blue ocean strategy canvas based on a defined KPIs (clinical, commercial) to differentiate competition, Competitive landscape HIV quarterly report update and addressing ad-hoc KIQs, Provide R&D Day support through competitive intelligence one pagers for rare diseases investor presentation, Measure impact of an HIV workshop aimed at upskilling youth on HIV interventions by conducting quantitative and thematic analysis followed by presentation of findings at the International HIV conference 2018 (published paper), Sentiment analysis from pre-term to post-partum care for a pre-term labor drug by analyzing social media blogs
• Netscribes (Healthcare), In vitro diagnostic market assessment for a US based medical device company that intended to strengthen its market share by quantifying the number of diagnostics labs in India & segmentation as per their specialization, level of diagnostic automation, purchase decision factors, key stakeholders involved, future trends, competition landscape and customer satisfaction, Pediatric vitamin & nutritional / dietary supplement market assessment for an Israel based nutraceutical manufacturer planning market entry in Japan (market potential, competitive landscape, regulatory framework for import & approval, distribution), Identify the most favorable countries for expatriates followed by assessment of mobility and insurance plans trends