Neha Wali

As the Creative Lead for Pocket FM, I spearhead the development and execution of compelling audio series that captivate and engage our diverse audience. My role involves:

• Innovative Conceptualization: Crafting unique, high-impact audio narratives that resonate with listeners, from brainstorming and scripting to overseeing production.
• Strategic Collaboration: Leading a talented team of writers, sound designers, and voice actors to ensure a seamless and dynamic creative process.
• Audience Insight Integration: Utilizing data-driven insights to tailor content that not only meets, but exceeds, listener expectations, driving both engagement and retention.
• Quality Assurance: Upholding the highest standards of audio quality and storytelling, ensuring each series delivers a memorable and immersive experience.

By blending creativity with strategic vision, I am dedicated to pushing the boundaries of audio storytelling and enhancing the platform's position as a leader in the industry. My work included promotion of audio content on different platforms like Facebook, Instagram, Google, and YouTube in the form of creative promos, episodic live actions, snippets, impact scenes, and cliffhanger-driven AVs.

• Efficient promo writer skilled in distilling complex ideas into concise, compelling narratives that resonate with target audiences.
• Adept at crafting high-impact messaging to drive engagement and brand recognition.
• Organized and attended pre-production meetings with key stakeholders to ensure successful execution of productions.
• Monitored progress of projects to ensure timely completion according to quality standards.
• Provided feedback to editors regarding edits during post-production process.
• Reviewed final product before distribution ensuring accuracy and quality standards were met.
• Maintained up-to-date knowledge of industry trends and technology advancements related to production processes.
• Collaborated with directors, writers, designers, cinematographers, editors and other creatives throughout production process.
• Supervised post-production processes, including editing, dubbing, and color grading.
• Studied and researched scripts to determine how to direct.
• Studied scripts and made revisions and changes for improvement to produce highly successful programs.

• Experienced National Copywriter for radio, adept at crafting memorable messages that reach millions.
• Brainstormed new approaches to increase engagement with target audiences.
• Provided guidance on best practices for tone of voice across all channels.
• Reviewed and edited copy to ensure accuracy, clarity, consistency, and alignment with brand standards.
• Collaborated with creative teams to brainstorm new promotions, products and marketing strategies.
• Maintained brand consistency across all written materials.

• Crafted compelling advertising copies and campaigns nationwide for multiple brands.
• Adapted writing styles according to specific needs of each project.
• Worked closely with clients throughout the entire creative process.
• Wrote advertising copy for newspaper.

• Took charge as the Senior copywriter, overseeing ad copies and brand solution strategies for print medium.

• Spearheaded creative content development for Daily soap promos
• Responsible for Movie censoring, QC and pre-production development.

• Post production- Comedy nights with Kapil.