Nehal Firdous

- Created core messaging for the product, as well as built crucial sales enablement assets including pitch decks, landing pages and case studies

- Built end-to-end content strategy spanning blogs, social media and email leading to a 15% improvement in traffic within two quarters

- Spearheaded major messaging and website revamp for series A launch, contributing to earned media mentions in leading publications such as Mint

- Managed contractors, agencies and design resources to ensure fast and efficient content delivery on all channels.

• Spearheaded creation of content experiences for the in-house sales enablement tool, optimized for mid-market and SMB segments worldwide.

• Owned Lenovo’s Customer Success Story Program for global SMB and Enterprise customers, working actively with sales and marketing teams to find, develop, and publish relevant success stories.

• Worked on ATL and BTL campaigns for brands across real estate, fashion, and lifestyle.

• Managed a team of content writers and owned conceptualization and execution of social and content marketing campaigns for several brands across verticals
• Sales Enablement
• Content Writing
• Copywriting
• Digital Marketing
• Fluent in Hindi, conversational in Nepali

• Worked with the online sales and operations team for Google AdWords, supporting SMB customers in US/UK markets.