Nehal S Naphade
Bengaluru
Summary
Consumer insights professional with 6+ years of experience transforming AI, social intelligence, and qualitative research into strategic, data-driven decisions. Proven expertise in guiding brand, product, and marketing strategies across FMCG, healthcare, and retail sectors. Recognized for delivering compelling insight narratives, collaborating across teams, and driving growth through consumer-centric thinking.
Overview
6
6
years of professional experience
Work History
Assistant Manager – Social Edge (AI & Social Intelligence)
Genpact
02.2024 - Current
- Lead AI-powered insight programs for global FMCG and pharma brands, turning unstructured digital data into strategic insights
- Built frameworks using Brandwatch and Synthesio to detect emerging trends, consumer needs, and innovation gaps
- Interpreted 1M+ data points to inform brand, product, and communications strategies with high relevance
- Partnered with stakeholders to customize insights for executive-level reporting and decision-making
Senior Research Executive – Qualitative & Social Intelligence
Ipsos
04.2022 - 02.2024
- Executed hybrid research combining social listening and qualitative methods across F&B, personal care, and electronics
- Produced AI-enhanced reports influencing product innovation and customer experience
- Designed digital communities for real-time concept testing, reducing research timelines by 25%
- Worked with analytics teams to blend ML findings with qualitative analysis, enhancing insight reliability
Research Manager – Qualitative Insights
Kantar
11.2018 - 03.2022
- Led qualitative projects on brand equity, communication testing, and U&A studies in retail and FMCG sectors
- Conducted 200+ IDIs, focus groups, and ethnographic research to uncover deep consumer motivations
- Delivered integrated insights combining qualitative and quantitative for stronger client recommendations
Education
Advanced Programme - AI-Powered Marketing
Indian Institute of Management Calcutta
Calcutta01.2021
Master of Arts - Industrial Psychology
SNDT Women’s University
Mumbai01.2018
Bachelor of Arts - Psychology
Kamala Nehru College
Delhi01.2016
Skills
- AI-Powered Consumer Insights
- Social Intelligence & Listening
- Qualitative & Quantitative Research
- Brand Equity & Strategy Development
- FMCG / Healthcare / Retail Analytics
- Data Storytelling & Visualization
- Client Relationship Management
- Project Lifecycle Management
- Tools & Platforms:PowerPoint, Excel, Python, Brandwatch, Sprinklr, Synthesio
- Soft Skills: Critical Thinking, Communication, Creativity, Collaboration, Adaptability
Projects
- Trend Prediction Tool (2024): Built Python-based solution forecasting trends using social listening data and keyword tracking
- Trend Identification Tool (2024): Reduced insight generation time by 80% through automation analysing 50K+ social posts
- AI + Human Expertise in Social Media Analysis (2023): Co-authored whitepaper on the strategic blend of AI/ML with qualitative methods
- News Content Recommendation Engine (2021): Developed as part of IIMC coursework to enhance content discovery for a startup
- Dissertation (2018): Investigated the impact of online consumer behaviour on purchase decisions
Timeline
Assistant Manager – Social Edge (AI & Social Intelligence)
Genpact
02.2024 - Current
Senior Research Executive – Qualitative & Social Intelligence
Ipsos
04.2022 - 02.2024
Research Manager – Qualitative Insights
Kantar
11.2018 - 03.2022
Advanced Programme - AI-Powered Marketing
Indian Institute of Management Calcutta
Master of Arts - Industrial Psychology
SNDT Women’s University
Bachelor of Arts - Psychology
Kamala Nehru College
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